Salem has proved to be not just a graphic designer and entrepreneur but to a large extent the very catalyst that transformed the design environment in the UAE and beyond. Being the founder of one of the pioneering design studios, Fikra, Salem has been redefining the ways in which Arabic and Islamic cultural elements get integrated into modern graphic design.

Before setting up Fikra in 2006, Salem Al-Qassimi had already been part of the design world for a reasonable period of time. He worked in several companies locally here in the UAE and abroad, thus acquiring experience that was worth much in setting up his entrepreneurial enterprise. His diverse background thus prepared him with a wide-ranging understanding of the graphic design discipline and its role in shaping visual communication. The name itself, Fikra, is Arabic for “idea.” The word somehow captures Salem’s vision to bridge cultural heritage with modern design practice. The studio specializes in bilingual graphic design solutions, thereby offering its services in both Arabic and English. Such a dual language approach simply echoes Salem’s commitment to addressing the peculiar needs of a multicultural audience while keeping and celebrating the richness of Arabic culture.

Fikra’s design philosophy lies at the juncture of Arabic and Islamic traditions and how they relate to contemporary life. Salem’s approach is not limited to an aesthetic feature but rather to how cultural narratives can be used to develop a rich experience in modern design practice. Further, the combination of this is reflected in a variety of design mediums inclusive of print, new media, and environmental graphics in the studio’s portfolio.

Under the guidance of Salem Al-Qassimi, Fikra excels in a plethora of design disciplines that each bring together unique blends of tradition and modernity. When it comes to the creation of identities, the studio is renowned for designing visual identities that evoke this timeless cultural symbolism, speaking volumes to any modern design trends. Be it in developing a logo or creating branding material, Salem’s designs are a deep reflection of an understanding of cultural nuances and modern aesthetics. From Arabic script combined with modernist layout in book design to sophisticated and culturally considerate in elevating the reader’s experience, Fikra combines. Projects in environmental graphics show the very changes that design does to spaces-from a corporate office to public installations-and make visually striking and culturally relevant environments. Fikra brings clarity and creativity into the data visualization space, presenting complex information in an accessible manner while maintaining the essence of cultural identity. Interaction and web design were also as impressive, showing that this studio knows how to create engaging digital experiences that are user-cantered and within the pulse of global digital trends. Finally, in motion graphics, Salem does not disappoint with active visual elements in telling stories, grasping audience attention, and focusing on innovative animation and design principles.

Salem Al-Qassimi is an equally committed educator: he imparts his experience and knowledge by teaching design at the College of Architecture, Art, and Design at the American University of Sharjah. That way, through teaching, Salem can inspire and mentor the next generation of designers by sharing insights from his long and extensive career and fostering a new wave of creative talent.

Salem teaches because his work complements design education. He incorporates professional practice into academic teaching, thus enabling a broad-based view of design principles and practices for students.

With stiff competition from other media and entertainment companies across the UAE and other countries, Nahla Al Fahad has risen to the occasion to become that unique innovative filmmaker. Nahla has been hailed as a director and executive producer, writer involved in making many commercials, entertainment shows, documentaries, and music videos. Her creations have a magnetic appeal that has captured the hearts of people in the Middle East and beyond. In the short time that Nahla rose to the echelons of the designing world, it is important to note that it was not just a product of creativity, but aggression, and utmost determination.

Art has been a part of Nahla Al Fahad story long before she rose to fame. Growing up in a progressive family, her parents saw in her the artistic talent and encouraged it while still young. This early encouragement paved way to a flame that would usher her to her academic and professional choices. Nahla has always had passion for the arts and this led her to the media and communication major in which she developed and honed her abilities in directing, producing and script writing. Their education prepared her for the destiny that awaited her, but it was the intelligence and persistence within her that ensured a great future.

The company “Beyond Studios FZ-LLC” was established by Nahla Al Fahad as a flexible production company located in Dubai. This passion is backed up by Nahla’s team, who not only works directly under her leadership as CEO of the company but also supports her as a creative soul that seeks to tell unique stories. For six years, Beyond Studios has remained a hub of innovation where concepts are turned into intriguing aesthetics. The observable behavior of Nahla as the leader of Beyond Studios is that she is very involved and has an eye for detail. Right from the conceptual stage to implementation, every project on her portfolio yields her vision and quality. The studio focuses on all types of productions, ranging from commercial clips to documentaries and social issues that prove the versatility of Nahla as an artist and a professional.

Media industry in the Middle East has not remained the same again following the impact created by Nahla Al Fahad’s work. Her commercials are famous for the message and the look and she is famous for her music videos for the feeling behind them as well. For issues revolving around cultural and social matters in documentation, Nahla has been diligent and effective in raising awareness and also provoking the viewers’ consciences. Burking’s success is not limited to the Middle East region since she has even received awards internationally to affix her status as a leading media icon in the world. As Nahla was integrating her identity into her work, she was also catering for the global sensibilities and thus has been able to bring her culture in the Middle East to a global level.

 Nahla Al Fahad is not a sitting duck type of woman. In that respect, she is always keen on looking for new ideas that would open up new horizons in terms of narrating a story. She has idea to bring advance technologies & media to future and in entertaining way make impactful and timeless contents.

 An inspiring story that shows the growth of Nahla Al Fahad from the young talented lady who dared to paint on canvas to become a director and producer. Her work has not only changed how societies laugh but how they think and what they hope for. Looking at the future as Nahla continues to steer the company to greater heights, Beyond Studios has very greatly benefited from having Nahla at its helm of leadership.

Asma Lootah is a name synonymous with success and innovation in the United Arab Emirates (UAE). As a prominent Emirati entrepreneur, she has carved a niche for herself in a male-dominated business world, serving as an inspiration to many aspiring entrepreneurs. The founder of the Lootah Group of Companies, Asma has built a diversified empire with interests in real estate development, construction, energy, and hospitality. Her journey from a visionary leader to one of the UAE’s most successful businesswomen is a testament to her determination, business acumen, and commitment to excellence.

Asma Lootah’s entrepreneurial journey began with a clear vision: to create a conglomerate that would contribute significantly to the UAE’s economic growth while setting new standards in various industries. The Lootah Group of Companies, under her leadership, has grown into a diversified partnership with a strong presence in real estate development, construction, energy, and the hospitality industry. Her ability to identify opportunities and her willingness to take calculated risks have been key factors in the success of her ventures.

In the real estate sector, the Lootah Group has developed numerous residential and commercial projects that have set benchmarks for quality and innovation. The company’s construction arm has been involved in the development of some of the UAE’s most iconic structures, reflecting Asma’s commitment to excellence and her vision for creating world-class infrastructure. In the energy sector, the Lootah Group has been at the forefront of promoting sustainable energy solutions, aligning with the UAE’s vision for a greener future. The hospitality industry, another area of focus for the Lootah Group, has seen the company establish a range of luxury hotels and resorts that offer unparalleled experiences to guests.

Asma Lootah’s success story is not just about her achievements in business; it is also about her role as a trailblazer for women in the UAE. In a society where business has traditionally been dominated by men, Asma has broken barriers and paved the way for other women to follow in her footsteps. She is a strong advocate for women in business and has consistently encouraged young women to pursue their entrepreneurial dreams. Asma’s commitment to empowering women is evident in her efforts to create opportunities for women within her own companies. She has been instrumental in promoting gender diversity and inclusion, ensuring that women have a voice and a platform to succeed. Her leadership style is characterized by empathy, inclusivity, and a deep understanding of the unique challenges that women face in the business world. By mentoring young women and sharing her own experiences, Asma has inspired a new generation of female entrepreneurs in the UAE and beyond.

Throughout her illustrious career, Asma Lootah has received numerous awards and accolades for her contributions to the UAE’s economic growth and her role as a leader in the business community. Her achievements have been recognized not only in the UAE but also on the international stage. These awards are a reflection of her hard work, dedication, and the positive impact she has made in various industries. Asma’s success has also been acknowledged by various business organizations and government bodies, further cementing her reputation as one of the UAE’s most influential businesswomen. Her achievements serve as an inspiration to others, demonstrating that with vision, determination, and hard work, anything is possible.

Asma Lootah is deeply committed to philanthropy and giving back to the community. She has been actively involved in supporting various causes, including education, healthcare, and social welfare. Her philanthropic efforts are guided by her belief that businesses have a responsibility to contribute to the well-being of society. Asma’s contributions to education have been particularly noteworthy. She has supported initiatives that provide access to quality education for underprivileged children, helping to create a brighter future for the next generation. In healthcare, Asma has been involved in initiatives that aim to improve access to medical services and promote public health awareness. Her philanthropic work is a reflection of her deep-rooted values and her desire to make a positive impact on society.