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Najila Al Midfa: Catalysing Entrepreneurial Success and Inspiring Tomorrow’s Leaders

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Najila Al Midfa now serves as the CEO of Sheraa, Sharjah Entrepreneurship Center board member and Vice Chairman for Young Arab Leaders; her impact is vast and far-reaching to shape the future of the entrepreneurship and develop talents in the UAE. Apart from leadership, Al Midfa is the spirited founder of Khayarat which is a platform matching Emirati talents to organizations seeking to hire the best professionals.

 Accomplished Sheraa caretaker, Najila Al Midfa, concentrates her efforts in discovering and moulding the next generations of innovators. Through Sheraa’s leadership, Sheraa has expanded to become one of the most concentrated entrepreneurs of an innovative economy in Sharjah and other areas. It provides proper tools and support as well as connections that one needs in order to transform the business concepts into viable enterprises. Sheraa thereby plays a big role in nurturing the environment of entrepreneurship that contributes to the process of economic development of the region and the diversification process in particular. Being is the Vice Chairman of Young Arab Leaders, Al Midfa expands her reach more than being in the board of directors of the company. It was to ensure that the visions of positive change by the young leadership from the Arab world was enhanced by the needed skills and knowledge; the organization was to support these captains to be able to address the existing challenges. Regarding this, Al Midfa’s implication demonstrate her concern toward building leadership capacities and fostering organisational culture of collaboration and creativity among the youths.

Khayarat was launched by Najila Al Midfa and it has been having immense responsibilities of arranging the opportunities for Emirati talent in different fields and with different companies. It fits in with the very real demand emerging in the UAE job market – of finding people with the right skill sets and matching those with organizations that seek to tap into local intelligence and experience. Al Midfa is not only moving many steps forward in the ladder between employee and employer in the case of Khayarat but also progressing profoundly in transforming the talent development ladder in the whole region by empowering local professionals.

 Najila Al Midfa has till now developed an outstanding career and, therefore, her potential and experiences are vast and diverse. Her professional experience with organizations of this world’s fame like Google, Khalifa Fund for Enterprise Development, McKinsey & Company, PwC, and Shell makes her background very rich as related to business and entrepreneurship. Therefore, she had armed herself with the right knowledge and experience in bring positive change and implementing new ideas. We can use this example to see that her job at Google made her appreciate the field of technology and things which beasts change over time. Likewise, she has learnt enterprise development and support for start-ups during her time at Khalifa Fund. Moreover, she has gained good experience from dealing with McKinsey & Company, PwC and SHELL that has developed her ability on strategic thinking and problem solving.  Najila Al Midfa continues the forming of the proper entrepreneurial environment and qualified human resources in the UAE as the leader and an entrepreneur. Her goal is simple, to foster a world in which everyone, especially budding entrepreneurs get a platform to positively impact society in his or her own style. With her experience based on a broad diverse background, Al Midfa is ready and eager to unlock doors of creativity, cooperation and capacity that will ensure the growth of not only the local but also the global community.

Entrepreneurs

Khalifa Al-Jaziri: Revolutionizing Home Automation with Visionary Leadership

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Khalifa Al-Jaziri is a shining example of an innovative and successful UAE entrepreneur that clinches a place on Forbes’ list of inspiring business personalities. If anyone can epitomise the blend of strategic management and the technological revolution it is the young student turned risk taker turned business tycoon. That is why to get a better understanding of how Khalifa Al-Jaziri is pioneering home automation and beyond, here is a closer look at him. The Libyan story of Khalifa Al-Jaziri of the company is quite an inspiring and focuses on the vision of the leader. The background with which Khalifa went armed is that of the Master’s Degree in Urban Planning that he got from the American University of Sharjah, armed with which, he is uniquely placed to understand systems and design. His experience in architectural designs serves well to his business insight while also enriching his ability to fuse innovative technology into people’s domestic lives.

 In the year 2003, this visionary was able to start of the future improvement, and he did this through the establishment of E-Home AUTOMATION together with his brother. This business endeavour was significant in the GCC region setting it as one the first players in home automation and networking. E-Home AUTOMATION’s mission was clear from the outset: to reposition technologies that inform residence to not only create smarter, efficient, but also feel comfortable residing places. New technologies hence set E-Home AUTOMATION on a new path immediately after Khalifa assumed leadership of the firm. The firm offers advanced home automation services which mean that home security, comfort and energy usage are improved. Their systems are designed to work in conjunction with different home appliances and devices providing a level of sophistication that can only be applauded for creating new benchmarks for the industry.

Therefore, it is not only technological advancement but also Khalifa’s strategy that made the company succeed. He has also well succeeded in positioning E-Home AUTOMATION ahead of the emerging competition within the sector due to exemplary knowledge in the fast-growing technology market. This foresight has not only driven growth to the company but has also placed it on the map as home automation systems provider. These include success not only of E-Home AUTOMATION but also other accomplishments of Khalifa Al-Jaziri such as being a certified electrical engineer and a member of the international engineering technical association. These areas have received much recognition in the UAE and other comparable nations within the GCC due to his management and passion toward innovation. This is so because to be ranked as the inspiring business leader by the Forbes is a clear indication that he has been instrumental in changing the business world.

The achievements of E-Home AUTOMATION are the result of Khalifa’s efforts and desire to always go further and set new records in the field of home automation. Its projects are lauded with technical merits and some of the ventures have set the standards of today’s living spaces. The various solutions that Khalifa has propounded and implemented have coaxed technology into integrating with the lives of home users to optimize the usefulness of homes and even their value in enhancing citizens’ quality of life.

Khalifa Al-Jaziri is set to steer E-Home AUTOMATION while his vision will be on advancing more innovations and tapping more markets. The future is definitely bright for home automation especially with the inspirational leadership of Khalifa and his team as they lead the way to further developments. They are fundamental priorities of a topical orientation that clearly underlines dedication to technology lifestyle integration as part of a new paradigm of technological development that is imminent to reshape human existence.

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Entrepreneurs

Salem Al-Qassimi: Mastering the Art of Graphic Design by Merging Tradition with Innovation

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Salem has proved to be not just a graphic designer and entrepreneur but to a large extent the very catalyst that transformed the design environment in the UAE and beyond. Being the founder of one of the pioneering design studios, Fikra, Salem has been redefining the ways in which Arabic and Islamic cultural elements get integrated into modern graphic design.

Before setting up Fikra in 2006, Salem Al-Qassimi had already been part of the design world for a reasonable period of time. He worked in several companies locally here in the UAE and abroad, thus acquiring experience that was worth much in setting up his entrepreneurial enterprise. His diverse background thus prepared him with a wide-ranging understanding of the graphic design discipline and its role in shaping visual communication. The name itself, Fikra, is Arabic for “idea.” The word somehow captures Salem’s vision to bridge cultural heritage with modern design practice. The studio specializes in bilingual graphic design solutions, thereby offering its services in both Arabic and English. Such a dual language approach simply echoes Salem’s commitment to addressing the peculiar needs of a multicultural audience while keeping and celebrating the richness of Arabic culture.

Fikra’s design philosophy lies at the juncture of Arabic and Islamic traditions and how they relate to contemporary life. Salem’s approach is not limited to an aesthetic feature but rather to how cultural narratives can be used to develop a rich experience in modern design practice. Further, the combination of this is reflected in a variety of design mediums inclusive of print, new media, and environmental graphics in the studio’s portfolio.

Under the guidance of Salem Al-Qassimi, Fikra excels in a plethora of design disciplines that each bring together unique blends of tradition and modernity. When it comes to the creation of identities, the studio is renowned for designing visual identities that evoke this timeless cultural symbolism, speaking volumes to any modern design trends. Be it in developing a logo or creating branding material, Salem’s designs are a deep reflection of an understanding of cultural nuances and modern aesthetics. From Arabic script combined with modernist layout in book design to sophisticated and culturally considerate in elevating the reader’s experience, Fikra combines. Projects in environmental graphics show the very changes that design does to spaces-from a corporate office to public installations-and make visually striking and culturally relevant environments. Fikra brings clarity and creativity into the data visualization space, presenting complex information in an accessible manner while maintaining the essence of cultural identity. Interaction and web design were also as impressive, showing that this studio knows how to create engaging digital experiences that are user-cantered and within the pulse of global digital trends. Finally, in motion graphics, Salem does not disappoint with active visual elements in telling stories, grasping audience attention, and focusing on innovative animation and design principles.

Salem Al-Qassimi is an equally committed educator: he imparts his experience and knowledge by teaching design at the College of Architecture, Art, and Design at the American University of Sharjah. That way, through teaching, Salem can inspire and mentor the next generation of designers by sharing insights from his long and extensive career and fostering a new wave of creative talent.

Salem teaches because his work complements design education. He incorporates professional practice into academic teaching, thus enabling a broad-based view of design principles and practices for students.

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Entrepreneurs

Nahla Al Fahad’s Journey from Dubai to Global Stardom

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With stiff competition from other media and entertainment companies across the UAE and other countries, Nahla Al Fahad has risen to the occasion to become that unique innovative filmmaker. Nahla has been hailed as a director and executive producer, writer involved in making many commercials, entertainment shows, documentaries, and music videos. Her creations have a magnetic appeal that has captured the hearts of people in the Middle East and beyond. In the short time that Nahla rose to the echelons of the designing world, it is important to note that it was not just a product of creativity, but aggression, and utmost determination.

Art has been a part of Nahla Al Fahad story long before she rose to fame. Growing up in a progressive family, her parents saw in her the artistic talent and encouraged it while still young. This early encouragement paved way to a flame that would usher her to her academic and professional choices. Nahla has always had passion for the arts and this led her to the media and communication major in which she developed and honed her abilities in directing, producing and script writing. Their education prepared her for the destiny that awaited her, but it was the intelligence and persistence within her that ensured a great future.

The company “Beyond Studios FZ-LLC” was established by Nahla Al Fahad as a flexible production company located in Dubai. This passion is backed up by Nahla’s team, who not only works directly under her leadership as CEO of the company but also supports her as a creative soul that seeks to tell unique stories. For six years, Beyond Studios has remained a hub of innovation where concepts are turned into intriguing aesthetics. The observable behavior of Nahla as the leader of Beyond Studios is that she is very involved and has an eye for detail. Right from the conceptual stage to implementation, every project on her portfolio yields her vision and quality. The studio focuses on all types of productions, ranging from commercial clips to documentaries and social issues that prove the versatility of Nahla as an artist and a professional.

Media industry in the Middle East has not remained the same again following the impact created by Nahla Al Fahad’s work. Her commercials are famous for the message and the look and she is famous for her music videos for the feeling behind them as well. For issues revolving around cultural and social matters in documentation, Nahla has been diligent and effective in raising awareness and also provoking the viewers’ consciences. Burking’s success is not limited to the Middle East region since she has even received awards internationally to affix her status as a leading media icon in the world. As Nahla was integrating her identity into her work, she was also catering for the global sensibilities and thus has been able to bring her culture in the Middle East to a global level.

 Nahla Al Fahad is not a sitting duck type of woman. In that respect, she is always keen on looking for new ideas that would open up new horizons in terms of narrating a story. She has idea to bring advance technologies & media to future and in entertaining way make impactful and timeless contents.

 An inspiring story that shows the growth of Nahla Al Fahad from the young talented lady who dared to paint on canvas to become a director and producer. Her work has not only changed how societies laugh but how they think and what they hope for. Looking at the future as Nahla continues to steer the company to greater heights, Beyond Studios has very greatly benefited from having Nahla at its helm of leadership.

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