With stiff competition from other media and entertainment companies across the UAE and other countries, Nahla Al Fahad has risen to the occasion to become that unique innovative filmmaker. Nahla has been hailed as a director and executive producer, writer involved in making many commercials, entertainment shows, documentaries, and music videos. Her creations have a magnetic appeal that has captured the hearts of people in the Middle East and beyond. In the short time that Nahla rose to the echelons of the designing world, it is important to note that it was not just a product of creativity, but aggression, and utmost determination.

Art has been a part of Nahla Al Fahad story long before she rose to fame. Growing up in a progressive family, her parents saw in her the artistic talent and encouraged it while still young. This early encouragement paved way to a flame that would usher her to her academic and professional choices. Nahla has always had passion for the arts and this led her to the media and communication major in which she developed and honed her abilities in directing, producing and script writing. Their education prepared her for the destiny that awaited her, but it was the intelligence and persistence within her that ensured a great future.

The company “Beyond Studios FZ-LLC” was established by Nahla Al Fahad as a flexible production company located in Dubai. This passion is backed up by Nahla’s team, who not only works directly under her leadership as CEO of the company but also supports her as a creative soul that seeks to tell unique stories. For six years, Beyond Studios has remained a hub of innovation where concepts are turned into intriguing aesthetics. The observable behavior of Nahla as the leader of Beyond Studios is that she is very involved and has an eye for detail. Right from the conceptual stage to implementation, every project on her portfolio yields her vision and quality. The studio focuses on all types of productions, ranging from commercial clips to documentaries and social issues that prove the versatility of Nahla as an artist and a professional.

Media industry in the Middle East has not remained the same again following the impact created by Nahla Al Fahad’s work. Her commercials are famous for the message and the look and she is famous for her music videos for the feeling behind them as well. For issues revolving around cultural and social matters in documentation, Nahla has been diligent and effective in raising awareness and also provoking the viewers’ consciences. Burking’s success is not limited to the Middle East region since she has even received awards internationally to affix her status as a leading media icon in the world. As Nahla was integrating her identity into her work, she was also catering for the global sensibilities and thus has been able to bring her culture in the Middle East to a global level.

 Nahla Al Fahad is not a sitting duck type of woman. In that respect, she is always keen on looking for new ideas that would open up new horizons in terms of narrating a story. She has idea to bring advance technologies & media to future and in entertaining way make impactful and timeless contents.

 An inspiring story that shows the growth of Nahla Al Fahad from the young talented lady who dared to paint on canvas to become a director and producer. Her work has not only changed how societies laugh but how they think and what they hope for. Looking at the future as Nahla continues to steer the company to greater heights, Beyond Studios has very greatly benefited from having Nahla at its helm of leadership.

Asma Lootah is a name synonymous with success and innovation in the United Arab Emirates (UAE). As a prominent Emirati entrepreneur, she has carved a niche for herself in a male-dominated business world, serving as an inspiration to many aspiring entrepreneurs. The founder of the Lootah Group of Companies, Asma has built a diversified empire with interests in real estate development, construction, energy, and hospitality. Her journey from a visionary leader to one of the UAE’s most successful businesswomen is a testament to her determination, business acumen, and commitment to excellence.

Asma Lootah’s entrepreneurial journey began with a clear vision: to create a conglomerate that would contribute significantly to the UAE’s economic growth while setting new standards in various industries. The Lootah Group of Companies, under her leadership, has grown into a diversified partnership with a strong presence in real estate development, construction, energy, and the hospitality industry. Her ability to identify opportunities and her willingness to take calculated risks have been key factors in the success of her ventures.

In the real estate sector, the Lootah Group has developed numerous residential and commercial projects that have set benchmarks for quality and innovation. The company’s construction arm has been involved in the development of some of the UAE’s most iconic structures, reflecting Asma’s commitment to excellence and her vision for creating world-class infrastructure. In the energy sector, the Lootah Group has been at the forefront of promoting sustainable energy solutions, aligning with the UAE’s vision for a greener future. The hospitality industry, another area of focus for the Lootah Group, has seen the company establish a range of luxury hotels and resorts that offer unparalleled experiences to guests.

Asma Lootah’s success story is not just about her achievements in business; it is also about her role as a trailblazer for women in the UAE. In a society where business has traditionally been dominated by men, Asma has broken barriers and paved the way for other women to follow in her footsteps. She is a strong advocate for women in business and has consistently encouraged young women to pursue their entrepreneurial dreams. Asma’s commitment to empowering women is evident in her efforts to create opportunities for women within her own companies. She has been instrumental in promoting gender diversity and inclusion, ensuring that women have a voice and a platform to succeed. Her leadership style is characterized by empathy, inclusivity, and a deep understanding of the unique challenges that women face in the business world. By mentoring young women and sharing her own experiences, Asma has inspired a new generation of female entrepreneurs in the UAE and beyond.

Throughout her illustrious career, Asma Lootah has received numerous awards and accolades for her contributions to the UAE’s economic growth and her role as a leader in the business community. Her achievements have been recognized not only in the UAE but also on the international stage. These awards are a reflection of her hard work, dedication, and the positive impact she has made in various industries. Asma’s success has also been acknowledged by various business organizations and government bodies, further cementing her reputation as one of the UAE’s most influential businesswomen. Her achievements serve as an inspiration to others, demonstrating that with vision, determination, and hard work, anything is possible.

Asma Lootah is deeply committed to philanthropy and giving back to the community. She has been actively involved in supporting various causes, including education, healthcare, and social welfare. Her philanthropic efforts are guided by her belief that businesses have a responsibility to contribute to the well-being of society. Asma’s contributions to education have been particularly noteworthy. She has supported initiatives that provide access to quality education for underprivileged children, helping to create a brighter future for the next generation. In healthcare, Asma has been involved in initiatives that aim to improve access to medical services and promote public health awareness. Her philanthropic work is a reflection of her deep-rooted values and her desire to make a positive impact on society.

Al Qassim is the first perfumer licensed from the Emirati country. He constantly supports his country to uphold its culture, through works that he produces. His thus becomes a story of innovation, deep cultural appreciation, and endless dedication to excellence. It was in 2014, at the age of 34 years, that he created his own brand under the Anfas house. Aspiring that every bottle captures the spirit of U.A.E.’s heritage in capturing more precisely what hospitality is talked about so well. Anfas by Asim Al Qassim is not simply a luxury perfume house but infinitely more—it is an homage to the timeless tradition and values of Arabian culture. Anfas in Arabic means breaths and, in respect to perfumes, itty is synergistic with the essence of life, deeply structured into the rich heritage of the region. Whatever the blend, the touchpoint of care, a celebration of regional notes deemed as the ones that are coveted facets in the olfactory landscape of the Middle East.

Some of the most essential among them include oud, which is a rich woody smell highly valued in Arabian perfumery, and cardamom, which is a warm and spicy note that may get anyone down deep with its appearance in a fragrance. These and many other carefully handpicked ingredients make up perfumes that smell not just beautiful but reflect place, culture, and history. No less striking is the Falcon line or bottle of perfume from Al Qassim. These statuesque vials contain much more than the perfumes; they are the works of art themselves, speaking volumes about the grandeur and finesse Arabian aesthetics are composed of. Each flacon spells out the subtle touch of luxury-feeling assurance and cultural genuineness about the brand.

Al Qassim goes far beyond the world of scent. After all, he is a trained architect, and this indeed arms him with a conspicuous difference in outlook toward perfumery: for him, it is an art that requires balance, structure, and design-in other words, principles that have to be equally applied in architecture. That is how he goes about making his perfumes; every fragrance is crafted to ensure that every note is chosen to bring something to the overall balance and effect of the scent. This opens up his business acumen as well—the architectural studies. Being an entrepreneur, Al Qassim realizes that staying updated with the different markets in which his products find their sales is important. He ensures that Anfas by Asim Al Qassim maintains its high reputation for quality and authenticity at a global level by means of keeping in touch with the new updates regarding requirements, regulations, and practices in every country. This attention to detail in both creation and business strategy has been key to the brand’s success.

Perhaps the biggest milestone in Al Qassim’s career was when he collaborated with the UK’s prestigious Four Seasons hotel. The fact that Anfas by Asim Al Qassim was the chosen main perfume amenity brand to grace that establishment says much about its quality and appeal.

This collaboration would not only expose the brand to a wider global audience but also solidify the connection with prestige and sophistication. So it indicated how well the balance is navigated between hope for international appeal and deep roots in its legacy of cultural heritage since here, the Four Seasons chose Anfas by Asim Al Qassim. Global appeal coupled with authenticity in cultural presentation—that has come to characteristically define Al Qassim’s approach toward perfumery. Like with any other enterprise, Anfas by Asim Al Qassim did not have immunity to the negative influence that resulted from the COVID-19 pandemic. However, the brand sustained minimal impact from the pandemic, attributed to his preparedness and foresight. He credits this to having a well-thought-out crisis recovery plan that assured business continuity at a time when the COVID-19 pandemic was very uncertain. In fact, Al Qassim’s experience underpins the importance of manageability and strategic planning for keeping a luxury brand alive through turbulent times.