Regarding bathroom organisation and storage, striking a balance between aesthetics and functionality is key. A versatile bathroom storage solution that seamlessly combines these elements is a must-have for any modern bathroom. In this article, you will delve into the world of stylish storage options, such as a shaving cabinet and examine their versatility and ability to enhance the overall aesthetics and functionality of your bathroom space.
Streamlined Storage for Your Bathroom Essentials:
Bathroom storage units offer a practical solution for keeping your essential items organised and easily accessible. These functional pieces of furniture are designed to accommodate various bathroom necessities, such as toiletries, towels, and grooming accessories. With ample storage capacity and thoughtful design, these solutions ensure a clutter-free and well-organised bathroom.
Sleek and Contemporary Design Elements:
Aesthetics play a crucial role in bathroom design, and modern storage solutions excel in seamlessly integrating with your overall décor. These stylish units boast sleek lines, clean finishes, and contemporary design elements, effortlessly blending with various interior styles. Whether your bathroom has a minimalist, industrial, or traditional aesthetic, storage options are available to complement and elevate your chosen design theme.
Customisable Options for Personalisation:
Versatility is a hallmark of these storage solutions, providing a wide range of customisable options tailored to your needs. Adjustable shelving, removable compartments, and modular designs allow you to configure the storage unit according to your preferences and the items you need to store. This flexibility ensures that the storage solution adapts to your unique requirements, optimising the functionality of your bathroom space.
Integration with Mirror Cabinets:
Mirror cabinets are a popular choice for combining functionality and aesthetics in the bathroom. These multifunctional pieces not only provide additional storage space but also serve as mirrors for your grooming needs. Mirror cabinets offer a discreet, space-saving solution by seamlessly integrating storage compartments behind a reflective surface, perfect for small or compact bathrooms.
Maximising Space with Wall-mounted Units:
For bathrooms with limited floor space, wall-mounted storage units are a game-changer. These units can be easily mounted on the wall using vertical space. By keeping the floor clear, wall-mounted storage solutions create an illusion of spaciousness and provide a clutter-free environment. Additionally, the elevated positioning ensures easy access to your bathroom essentials while adding a touch of modernity to the overall aesthetics.
Harmonising with Vanity Units:
Vanity units are essential to bathroom design, offering a combination of storage and functional space for grooming activities. These units often come with built-in storage drawers and compartments, allowing for seamless organisation of toiletries and beauty essentials. By harmonising storage units with vanity units, you achieve a cohesive and unified look in your bathroom while optimising storage capacity.
Open Shelves for Display and Style:
Open shelving has gained popularity as a stylish storage option in contemporary bathrooms. These shelves provide a platform for displaying decorative items, such as plants, candles, or curated bathroom accessories, adding a personal touch to your space. The open design also facilitates easy access to frequently used items, lending a sense of convenience and practicality to your daily routine.
Stylish bathroom storage solutions offer a perfect blend of aesthetics and functionality, allowing you to optimise organisation while enhancing the overall design of your bathroom with their sleek designs, customisable options, integration with mirror cabinets, wall-mounted units, harmonisation with vanity units, and open shelves for display, these versatile storage solutions. Such as a shaving cabinet, provide a seamless and practical solution for your bathroom needs. Elevate the aesthetics and functionality of your bathroom space with these modern storage options, transforming it into a well-organised, visually appealing oasis of relaxation and style.
Manish Taneja and Rahul Dash The Visionaries Behind Purplle’s Phenomenal Success in the Online Beauty Space
The beauty industry in India has witnessed significant growth in recent years, and one company that has capitalized on this trend is Purplle. Founded in 2012 by Manish Taneja and Rahul Dash, Purplle has become a powerhouse in the online beauty space. With a presence in nearly every zip code in India, including remote regions like Leh Ladakh and the northeast, Purplle has achieved remarkable success. The company boasts annual revenues of Rs 1,200 crore and a valuation of $1.1 billion. Manish Taneja, an aspiring entrepreneur, pursued his education at IIT Delhi, where he studied electrical engineering. After graduating in 2007, he ventured into the world of financial services, working at prominent firms such as Avendus Capital and Fidelity Growth Partners India. During this time, he also attempted to launch a startup named Mindxcompany.com with a few co-founders. However, the venture faced challenges, and his co-founders couldn’t withstand the pressures of entrepreneurship.
Manish subsequently moved to Mumbai and continued working with Fidelity. In the evenings, he and his friend Rahul Dash engaged in discussions about their entrepreneurial aspirations. They were both determined to venture into the internet space, given the rapid growth of the internet in 2010-11. The inspiration for their entrepreneurial journey came from Manish’s hostel mates at IIT Delhi, including Binny Bansal and Pankaj Chadha, who had already achieved success in the internet sector. Manish recognized the enormous growth potential of the internet industry, with companies experiencing month-on-month growth rates that were unparalleled in other industries. This realization fueled his desire not to miss out on this transformative opportunity.
Manish and Rahul identified two internet categories with less competition: furniture and beauty. While they initially considered furniture, they ultimately chose to enter the beauty space due to its large market size and significant unmet consumer needs.
The Birth of Purplle:
Before diving headfirst into entrepreneurship, Manish and Rahul conducted extensive research. They visited various types of stores, including single-brand outlets, general stores, and multi-brand retailers, to gain insights into consumer behavior and market dynamics. With their research and data in hand, the duo launched Purplle, an online beauty platform that aimed to meet the diverse needs of consumers in India. Their journey began when they were both 27 years old, and they conducted meticulous surveys and primary due diligence before taking the plunge. Manish Taneja believes that competition primarily exists in the minds of founders and management teams, rather than in the minds of consumers. Consumers prioritize receiving the right products and services over the platform they use. To differentiate Purplle in the market, Manish and his team focused on understanding and serving the middle-class consumers of India.
Having grown up in tier two cities, the founders had an in-depth understanding of these consumers’ needs and preferences. Instead of merely selling existing products, Purplle ventured into creating its own brands and products, leveraging data-driven insights. This approach to differentiation has been instrumental in the company’s success. As Purplle continues its upward trajectory with a valuation of $1.1 billion and a robust presence in the Indian beauty market, the company has its sights set on further empowering its merchant base. Purplle aims to expand its lending capabilities beyond the existing limit of five lakhs.
Additionally, the company plans to assist merchants in acquiring new customers, particularly in the face of fierce competition from ecommerce giants. While Purplle acknowledges that new products will continually emerge, its commitment to innovation remains steadfast. Manish Taneja clarified that Purplle will pursue an IPO when it is genuinely ready. The core business must be profitable and sustainable before considering going public. While favorable market conditions can reward impressive growth even at a loss, the focus remains on building a sustainable business capable of weathering market fluctuations.
In conclusion, Manish Taneja and Rahul Dash have steered Purplle to remarkable success in the online beauty space. Their entrepreneurial journey is a testament to their vision, dedication, and ability to navigate challenges in a competitive market.
Ananth Narayanan Leading the Charge to Take Indian Brands Global with Mensa Brands
In a country as vast as India, home to 1.35 billion people, there’s a noticeable gap in the fashion, beauty, and home brand landscape. Fewer than 30 brands have surpassed the $100 million valuation mark in these sectors, leaving a substantial untapped opportunity. It’s this gap that inspired Ananth Narayanan to establish Mensa Brands, a mission-driven endeavour to construct a global technology-driven portfolio of brands originating from India.
The Mensa Vision:
Mensa Brands was born from a recognition of several critical factors. First, there exists a significant void in branded fashion, beauty, and home products within the Indian market, where more than 80% of offerings remain unbranded. As India’s GDP continues to rise, the demand for meaningful and purposeful brands among consumers also grows. Secondly, the landscape of distribution and brand building has transformed dramatically. Platforms like Flipkart, Myntra, and Amazon have established a robust infrastructure that enables brands to reach over 26,000 pin codes in India within three days, all at a cost-effective price point.
The third factor Ananth identifies is that while India has long been known for its manufacturing capabilities, the country hasn’t successfully developed global brands. Ananth sees a unique opportunity to change this narrative over the next decade. He believes that by harnessing the critical mass and scale, Indian brands can transcend borders and become household names worldwide. Taking a brand global is no simple task, but Ananth contends that once growth-hacking tactics, such as those used by Amazon, are mastered, they can be applied anywhere in the world. Reviews and ratings garnered in India carry over to international markets, providing a solid foundation for global expansion.
An example Ananth offers is Karagiri, a saree brand that has expanded into the US market, where about 20% of sales originate from the Indian diaspora. While the audience targeting may differ, the fundamentals of growth hacking through platforms like Google and Facebook remain consistent. Logistics challenges are mitigated by established carriers like DHL and FedEx. Ananth shares valuable insights for budding direct-to-consumer (D2C) entrepreneurs. First and foremost, he emphasizes the paramount importance of customer satisfaction and positive reviews. No amount of optimization in areas like Amazon spending or SEO can compensate for poor ratings and reviews. Building genuine customer love for your brand is a cornerstone of success.
Secondly, he advises diversifying across multiple channels rather than relying solely on a single platform. Expanding beyond one channel enables healthier growth and provides entrepreneurs with more control over their outcomes. Lastly, Ananth underscores the significance of balancing D2C and offline presence. Offline retail can make a brand feel tangible and real to consumers, while D2C offers continuous consumer engagement. Striking the right balance between these approaches during the initial 18-24 months of scaling is crucial for sustainable growth.
In conclusion, Ananth Narayanan, with Mensa Brands, is at the forefront of a mission to transform Indian brands into global powerhouses. His vision, driven by a deep understanding of market dynamics and a passion for purposeful brands, promises to reshape the landscape of the fashion, beauty, and home sectors in India and beyond.
Aaradhya Khanna Spearheading Gem Selections into the Future of Gemstones and Astrology
Gemstones, long associated with healing and spiritual properties, have captivated cultures worldwide. In astrology, each planet aligns with a different gemstone, and many people believe in the energy and therapeutic benefits of these precious stones. Recognizing the immense potential of India’s gem and gemstone market, Pankaj Khanna founded Gem Selections in 1987. The legacy now continues with his son, Aaradhya Khanna, at the helm. Pankaj Khanna, the founder and managing director of Gem Selections, initially ventured into the world of gemstones as a sole proprietor. He purchased raw gemstones from mines through intermediaries, overseeing their transformation into exquisite, polished gems. These gemstones found their way into the collections of jewellers across the Indian subcontinent.
In 1997, Pankaj Khanna and his wife, Anu Khanna, expanded their operations by opening a wholesale and retail outlet for gemstones in Janakpuri, New Delhi. However, their journey was not just about commerce but also a deep belief in the healing properties of gemstones, stemming from Pankaj’s background as an acclaimed astrologer.
Direct Imports and Diverse Offerings:
One pivotal shift occurred in 1997 when Pankaj Khanna decided to import gemstones directly. Aaradhya Khanna, his son, explains that they shifted from procuring rough gemstones from Jaipur and Sri Lanka to importing stones directly from various countries. In 1999, they established a manufacturing unit in Khambat, Gujarat, for the export of finished gemstones. Gemstones exhibit three key properties: clarity, lustre, and colour, which determine their value. The industry is known for its lack of organization and price volatility. Aaradhya underscores the potential for India to extract gemstones like ruby more extensively but points to unfavourable policies and schemes as obstacles.
Diversified Offerings and Global Reach:
Today, Gem Selections is a multifaceted business, dealing in retail, wholesale, and export of gemstones, diamonds, jewellery, handicrafts, rudraksha (a seed traditionally used as a prayer bead), yantras (geometric symbols used in meditation), bullion, and related products. Their gemstone imports encompass yellow sapphires from Sri Lanka, blue sapphires from Africa, emeralds from Brazil, and many others, with prices ranging from Rs 7,000 to several crores.
The company’s impact extends across 324 dealers worldwide, achieving a remarkable turnover of Rs 107 crore without external funding. Their commitment to quality is evident in the certification of all gemstones and gemstone jewelry by government laboratories.
Gem Selections supplies over 400 astrologers and jewellers worldwide, offering “White Label Products” that buyers can market under their own brand names. Their presence extends to well-known brands like Times Internet Limited-Astrospeak, Rediff, Indiainfo, and Homeshop18. In 2018, Gem Selections introduced the Gem Selections app, Gem Selections Astro Dose, and Gem Selections LIVE, enhancing their customer engagement. They also ventured into the bullion business and collaborated with banks and non-banking financial companies (NBFCs) to offer gemstones on credit, filling a gap in the market.
Managing high-value products remotely and ensuring quality in gem pricing have been significant challenges. Aaradhya points out that maintaining an inventory of Rs 65 crore poses its own set of challenges, as it doesn’t factor into the annual turnover. Looking ahead, Gem Selections plans to expand its online presence, targeting over 10 million monthly visitors across all digital properties by the end of 2021. They also have ambitious retail expansion plans, aiming to establish 25 stores throughout India by 2025. The company is set to open stores in Le Meridian, New Delhi, in October and another in Ramada, Udaipur, in December.
Aaradhya Khanna’s journey continues his father’s legacy of bringing the healing and spiritual power of gemstones to a global audience while evolving the business into new horizons, blending tradition with technology for a brighter future.
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