Getting Emotions turned into Words with Instoried, Sharmin Ali

Sharmin Ali is the CEO and founder of Instoried which is an augmented writing platform that improves customer interest and engagement. The AI-driven tool enables optimizing emotions of someone’s written content with intelligent recommendations in real time. The platform helps content writers in e-commerce, news, FMCG, and other verticals to optimize emotions in their marketing content.

Sharmin graduated from Visvesvaraya Technological University with a Bachelor of Engineering in Electronics and Communication. She has held positions as a Senior Business Analyst at Mu Sigma and Founder at Art-Right-Is Productions. Her encounters with both helped her realize that businesses of all sizes struggled with effective communication and lacked an emotional component.

Instead of using data analysis to their benefit, companies base their marketing decisions on the way they believe they should communicate. She believed that Instoried would have a solid product-market fit in the writing industry at this point. Instoried uses an AI-powered, data-driven method that is scalable and repeatable to assist huge businesses in making their marketing and communications content more human.

To help with content optimization, Instoried has developed deep learning-based natural language processing tools. The company wants to create a very inclusive workplace where employees from various backgrounds and genders can work together to advance the company.

Sharmin wants Instoried to become a content super-app that supports global writers, marketers, and students in producing authentic material that is factual, empathetic, and collaborative. By making material more sympathetic and assisting in its improvement in engagement, relevance, and effect, the goal is to spearhead the next content revolution.