Founder Of Enhance Fitness, Tarek Mounir

Tarek Mounir is the founder of Enhance Fitness, a UAE-based startup that wants to become a dominant force in the Arab world’s fitness market by providing consumers with personal access to on-demand training in a number of venues.

Tarek Mounir is a former C-level executive with more than 15 years of experience overseeing global media and music companies in the Middle East and Turkey. Tarek worked as a corporate executive for many years and has always wanted to start his own business. The former head of Deezer’s Middle East operations put his money into a number of businesses before going out on his own. Tarek tried everything from eateries to wellness technology before deciding to become a full-fledged entrepreneur.

With the pandemic in full swing, the fitness industry has seen a dramatic change toward well-being through exercise, yoga, and other forms of strenuous physical activity. Tarek took 15 years to come up with the ultimate idea: to digitise fitness. It all began when Tarek, a self-proclaimed fitness enthusiast, was unable to locate a suitable personal trainer to match his training requirements.

Enhance Fitness, which was founded in 2018, allows consumers to obtain personal training from anywhere in the world through its app. Personal trainers are in high demand due to the growing interest in health. The Enhance Fitness app allows users to connect with local personal trainers and select from a number of training alternatives.

Individual and group customers can choose from a variety of sessions, with monthly packages starting at Dh2,268 for a normal 12 sessions. It also offers more customizable packages that are somewhat more expensive than a standard membership. Training can take place in people’s homes, neighbourhood gyms, or clubs in the UAE that work with Enhance Fitness.