Vedant Lamba- Man behind The Mainstreet Marketplace, one of India’s largest venues for selling sneakers

A multifaceted businessman, Vedant Lamba has established himself in the market with The Mainstreet Marketplace, one of the biggest platforms for reselling sneakers in the nation.

With its outlets in Mumbai and the recently opened Delhi outlet, which is spread across an area of 1600 sq. ft and is billed as one of Asia’s largest resale stores. Since its launch in 2017 with Vedant’s YouTube channel “Mainstreet TV,” where Vedant spoke with his audience about new sneaker launches, their availability, etc., the Mainstreet Marketplace has developed into a significant component of the game.

Lamba’s successful company, which he launched in 2017 with the help of a YouTube channel, is a result of the rise of hype culture in India: A subculture where the quest for the “last big thing,” the limited editions, and the high-profile collaboration products, is rooted in a desire for exclusivity and social status display.  Lamba intends to expand internationally and wants to create a sneaker culture in India.

Bollywood celebrities like Ranveer Singh and Ranbir Kapoor are among the affluent businessmen and students who frequent The Mainstreet Marketplace. The store deals in some of the most expensive sneakers from Yeezy, Jordan, Adidas, and Nike as well as clothing from Essentials, Drewhouse, Supreme, Palm Angles, Off White, and similar brands. Vedant Lamba, who is only 22 years old, was included on the Forbes 30 under 30 list for 2022. The vibrant sneaker culture in India is led by the young businessman.