The Visionary Driving $12 Billion Revenue in Emerging Markets: Magesvaran Suranjan

Magesvaran Suranjan manages one of the most diversified and extensive Procter & Gamble regions: Asia Pacific, Middle East, and Africa. The region includes 105 countries and houses 17,000 P&G employees. As the landscape of his responsibilities is vast and diversified, his approach to leadership in such an area is one of creating local relevance without sacrificing global standards. His ability to transform P&G’s consumer goods business to meet the exact needs and preferences of those markets has driven phenomenal success that has resulted in revenue reaching $12 billion in 2019.

Gender equality has been a mainstay of Suranjan’s leadership. Under his leadership, the AMA division of P&G committed to invest $150 million over three years in female-owned businesses. By 2019, it had already invested $85 million. These initiatives promote diversity in the supply chain and empower women entrepreneurs, with ripple effects throughout economies and communities. To recognize his efforts, Suranjan was awarded the U.S. Secretary of State’s Award for Corporate Excellence in Women’s Empowerment. This prestigious award marks his dedication to fostering inclusivity and creating opportunities for women in business.

Magesvaran Suranjan’s leadership transcends business metrics; it is about making a difference. In the aftermath of the devastating Beirut port explosion in 2020, P&G AMA launched a $1 million aid relief package to support affected families and communities. This initiative underscores Suranjan’s commitment to using P&G’s global resources to uplift communities during their most challenging times.

Sustainability is another strong corner of Suranjan’s strategy. During his tenure, P&G AMA keeps investing in eco-friendly practices and products. This will make sure that the company is meeting the demands of the present consumer but also making sure that the planet is kept safe for the future. Thus, by integrating sustainability into all aspects of the business, Suranjan places P&G as a responsible leader in the consumer goods industry.

As one defines the pace of rapid technological changes and consumer behavior shifts, Suranjan is committed to innovation that will ensure P&G stays ahead in the game. Whether embracing digital transformation or launching region-specific products tailored to local needs, his leadership has made sure that P&G is a trusted and relevant brand across the AMA region. This customer-centric approach has helped the company build deep-rooted connections with its diverse consumer base.

As described, Suranjan brings all the qualities that define true leaders: empathy, resilience, and a commitment to excellence. A proud Sri Lankan, he brings with him a very unique and special perspective in the international arena, marrying cultural sensibility with an acerubic focus on results. Being authentic and purposeful in one’s leadership has made him successful not only in P&G but across the international business community as well.

Conclusion: Magesvaran Suranjan is a great example of purpose-driven leadership. By championing inclusivity, sustainability, and community support, he has elevated P&G AMA to unprecedented heights, making a meaningful difference to millions of lives. While navigating the complexities of one of the world’s most dynamic regions, Suranjan embodies the very meaning of leading with vision, integrity, and heart.