Entrepreneurs
Rawan Bin Hussain: Kuwaiti Model Who Took the World by Storm

Rawan, an influencer from Kuwait, managed to glue millions of followers to her account with her gorgeous looks and mesmerizing personality. Her rise to fame was not overnight but through passion, hard work, and the right opportunities. Often known as the “Brooke Shields of Kuwait,” Rawan has surely traveled a long distance in becoming a household name not just in the Middle East but throughout the globe, working on her some of the most prestigious campaigns for brands on the highest levels of fashion and beauty industries- from luxury collaborations with Gucci and Charlotte Tilbury to empowering her followers through this great personal transformation story.
She was initially seen to bear a strong resemblance to famous actress Brooke Shields-an image which immediately welcomed much attention. She didn’t stop there; she used her natural beauty and charm and sprouted more than just pretty pictures on the Instagram network. Then, she was studying law in London, but much bigger dreams resided within her. Instagram merely became her stage. Today, she is the most influential personality on social media in Dubai and one boasting over 6 million followers on Instagram. Transition from a student to a global influencer is a testament of how social media can define careers and create personal brands.
One of the best examples of Rawan’s success is with luxury brands. Becoming an ambassador for Maybelline Middle East in 2016, Rawan is an indication that her career really hit the big time. Following that, she’s been part of some collaboration or another with almost every big brand around. Such as Gucci, Lancome, Charlotte Tilbury and Garami. Collaborations like hers make her an appeal not just as a model but also as a voice to reckon with in beauty and fashion. Through the collaborations, Rawan has proved versatile-from posing for a campaign for high-fashion to fronting a beauty product-and influence is obviously said as one of the reasons. She managed to join the elite circle of global influencers whose voice resonates with millions.
Rawan Bin Hussain may be a glamour and fashion icon, but fame isn’t the only thing she utilized; she used that kind of fame to express her personal battles and triumphs. The reason she is famous one of them is because she shared openly losing weight. Instead, she was subjected to body shamming in the early days of her career and then turned those negativities to be motivation for herself. Through adopting a healthier lifestyle, Rawan changed her body, and it is something she did not hesitate to share at every step with her followers. Being honest about issues and insecurities definitely impacted women who can sit in judgment and placed different values on issues that are dogging most of the women out there. Rawan’s transformation serves as a wake-up call that influencers are also real people with real struggles despite their glossy presence in social media.
Rawan did not go unnoticed in her efforts on social media as well as her engagement with her audience. She was crowned as “Most Influential Social Media Figure of the Year” in Dubai. This recognition ensures a stamp of proof of her genuine effort in communicating with her audience. Her influence reaches and goes beyond fashion as well as beauty. Rawan has inspired a new generation of women to embrace their own journey, whether that’s about body positivity, balancing studies with a career, or one dream that most may think cannot be achieved.
It’s been few months since the launch of her makeup line, House of Rawan, but she’s been unstoppable regarding social influence and proving herself. Her next move may very well be acting or fashion or expanding businesses in other ways. But on one thing, you can bet: no matter where she goes, Rawan will be inspiring millions through her authenticity and sheer will.
Entrepreneurs
Asmak’s Journey: Seafood Leader Fusing Innovation, Sustainability, and Global Reach

Asmak is synonym for quality and innovation in the sea food segment. The company offers a wide range of fresh, frozen, and breaded seafood products under its flagship “Asmak” brand, and also specializes in value-added products. Its geographic base comprises the UAE, Saudi Arabia, Oman, and Bahrain, making it a significant regional player in seafood processing and distribution. Whether it is a grocery store or a restaurant, Asmak provides quality products to the consumers in the Middle East and other important international markets for a long time, showing its commitment to quality and sustainability.
Their diversified product portfolio is a key strength of Asmak. Be it fresh fish fillet or breaded seafood products, Asmak has created a quality niche. These diversities ensure they cater to the varied needs of customers, be it high-end restaurants or local consumers.
The distribution agreement Asmak signed a strategic distribution agreement with Fish Farm, the UAE’s leading aquaculture company. This was announced during the Gulfood exhibition, one of the world’s largest food and beverage exhibitions. Senior UAE officials were in advance invited to attend the announcement of such a partnership where the attendance included Minister Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment. The collaboration would seek to increase local seafood production, reduce dependence on imported seafood in the country and promote sustainable aqua farming. CEO of Asmak Mamoon Othman said that besides intensifying the efforts of the company at local farming, this alliance would help UAE consumers get the best quality, nutritious seafood. Fish Farm was founded in 2013 and assisted in boosting marine fish breeding as well as the establishment of hatcheries and developed the UAE’s aquaculture industry.
Asmak-a brand that is always striving to contribute to sustainability and innovation perfectly aligns with the plan of the UAE National Food Security Strategy 2051, which targets upgrading the potential of the aquaculture and fishery sectors. Through improvement of supply chain efficiency in seafood, Asmak contributes to reducing food waste and ensures consistent-quality sea food for consumption. Bader Bin Mubarak, Fish Farm CEO, states, “Fish Farm has played a huge role in food security in the country through its aquaculture initiatives.” Asmak and its association through this joint venture will meet the accelerated demand for seafood produced locally in the UAE and Dibba. The company is operating three facilities in Dibba, Umm Al Quwain, and Jebel Ali using new state-of-the-art aqua systems that ensure a sustainable supply of fish and act as a supportive system toward realizing the food security goals of the country.
Asmak’s operations stretch far beyond the shores of the UAE. The company is involved in all aspects of the seafood supply chain, including aquaculture and hatchery operations up to processing, distribution, and export. This vertical integration has ensured that quality becomes a matter entirely in the hands of Asmak while at the same time ensuring fresh delivery to markets spread around the Middle East and even across the world. Asmak is devoted to sustainability through the preservation of marine ecosystems and the protection of wild fish stock. It does this by collaborating actively with aquaculture experts and environmental agencies that support the conservation of marine ecosystems and biodiversity in the region.
While Asmak takes the biggest chunk of the pie in the Middle East, it also strongly feels an itch to reach out to the rest of the globe. Asmak seafood products are shipped out to key international markets while maintaining quality and reliability. Asmak is increasingly focusing on the value-added portfolio of its products: breaded and marinated seafood, for instance, as consumer preferences continue their shift.
In its focus on keeping abreast with changing industry trends and technology, Asmak believes it stays ahead in a fast-changing market. According to its credible partner from Fish Farm, the company continues to grow and remain committed to the core values of sustainability and quality.
Entrepreneurs
Ahmed Al Khafaj: A Star in Acting, Influencing, and Entrepreneurship

Ahmed Al Khafaj is from Iraq. He was first thrust into the national glare while participating in Star Academy 9 in 2012. Even as he left the show before its culmination, the fire inside him did not subside. Instead, it flared up and saw him competing in the reality show called The Mask where persistence finally paid off. Winning the show at Babylon Theater in Erbil in 2013 with the highest audience vote, Ahmed won the golden trophy called the “Golden Mask,” which was his first major stride into the entertainment industry.
Having a diploma from the College of Fine Arts in Baghdad, Ahmed passion for performing arts bailed him into acting. Early work: Part of popular show Darbt Zawya gave Ahmed the status of one of the brightest newcomers. He then enjoyed further exposure in a string of TV productions including At a Distance from Love, 2022; Corner Kick (2021); and The Gold Khan (2023). Not so busy after all: Very much occupied with acting activities, Ahmed still found time to pursue some other ventures outside of his screen career. In addition to acting, he works behind the camera as a television presenter; to date, programs he presents are broadcast in both Dubai and Baghdad. Among his most popular works is conducting a show for the Al-Sharqiya channel, and he managed to gain enough international recognition to be translated into Japanese. Then, in 2018, he came up with The Other World, securing his place on the media scene.
Ahmed’s popularity should not be confined within the bounds of social media, though social media platforms like Instagram can bring one to a high popularity level with relatively short periods of work. Ahmed was not an exception. His mix of entertaining content, charming personality, and fashionable looks has placed him on the list of social influencers. He is the brand ambassador for Smile J and Alpecin, two giant brands in the region. His endorsements speak well of his ability to influence consumers’ decisions, integrating into his role as an entertainer his capabilities as a marketing powerhouse.
Ahmed Al Khafaj is also a businessman. Being passionate about health and wellness, he established the Fitness Academy, a huge sports club in Baghdad. With this entrepreneurial spirit, such interests and drive show him as a multi-faceted public figure. The existence of the Fitness Academy shows the ability of Ahmed to initiate space to uplift his community. For, through working to cultivate health and fitness he invests towards an emerging Iraqi fit culture while investing into his wholesome value of good wellbeing. He has emerged as one of the top players within the landscape of fitness in Iraq. The gym was constructed with the most diverse members, ranging from all walks of life to improve their physical health.
Rags to riches story by Ahmed Al Khafaj is a testament to his dedication, talent and versatility. Whether he is an actor, TV presenter, or social media influencer, Ahmed continues to break boundaries and challenge the status quo. Entrepreneurial ventures and brand endorsements will further elucidate his multifaceted approach to gaining success. Though Ahmed has already made many marks, there can be no doubt that his journey has not ended in many ways. With future projects and growing influence across the Middle East, Ahmed Al Khafaj is a name we’ll continue to hear, both on and off the screen.
Entrepreneurs
Sharjah’s Cement Titan: A Deep Dive into the Legacy and Operations of SCIDC

Sharjah Cement & Industrial Development Co. has a story since 1977: shaping the industrial face of this fast place in the United Arab Emirates. The company was instituted with an Emiri Decree from H.H., The Ruler of Sharjah. SCIDC has walked the journey to currently become a synonym for resilience and adaptability, becoming a solid corporation operating in cement, paper sacks, and plastic rope industries.
SCIDC was established with the aim to provide support in the rapid industrialization of UAE. The company is incorporated as a public joint stock company with its registered office at P.O. Box 2083, Sharjah, United Arab Emirates. Its inception by Emiri Decree marked the start of a great episode in Sharjah’s industrial development. SCIDC has since its establishment contributed adequately to the manufacturing sector. The company specializes in the production of quality cement, tough paper sacks, and versatile plastic ropes. All these products are essential parts of many different industries: construction, packaging, and logistics.
The growth of the company has been quite spectacular. SCIDC’s shares are listed with the Abu Dhabi Securities Market, which reflects its robust presence in the financial sector. Before that, the shares of the company were also being traded on the Kuwait Stock Exchange. SCIDC made its voluntary withdrawal of shares from the Kuwait Stock Exchange in August 2021. The shareholders had approved the move and as per the directions of the Kuwait Capital Market Authority. Strategically, this represents the company’s focus on consolidation of the operations in the markets along with streamlining the investments.
SCIDC is strategically invested in investment securities, private equities, and properties apart from the core manufacturing activities. This diversified investment approach enables the firm to utilize surplus funds appropriately in a sustained growth and financial stability path. The firm is located in Sharjah, its headquarters, and has excellent market presence not only in the United Arab Emirates but in the Middle East, Africa, and Asia. SCIDC’s product quality and reliability have consistently gained it a good reputation, thereby taking its business to an international platform.
Quality of SCIDC’s success lies in the rigorous commitment toward excellence and innovation. The company continues to invest in current high-end technology and processes that help the company increase efficiency and overall quality in its products. Through on-going training and development programs, its commitment extends to its workforce as well, to equip employees with the skills and knowledge to drive company success. After the transformation SCIDC is likely to face from the evolving industrial landscape, keeping on with its focus on leveraging its strengths and adapting into emerging opportunities is of great importance. The strategic investment and global reach of the company put it in a good position to grow further and be on top for many more years ahead.
Conclusion: Sharjah Cement & Industrial Development Co. epitomizes one of the most important examples of industrial development and strategic thinking. From its inception with a humble beginning under an Emiri Decree until its rise as one of the foremost manufacturing and investing companies today, SCIDC stands testament to its promise and future prosperity.
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