Founder of Little Black Book (LLB), Suchita Salwan

Suchita Salwan is the founder of Little Black Book (LBB), a community-driven online platform with over 4.5 million monthly active users that offers everything from local suggestions for cuisine to events and shopping across eight cities in India. A former marketing manager at BBC Entertainment India, enjoyed discovering brand-new eateries, cafés, and cultural attractions in and around Delhi and LBB is the result of her discoveries.

Many retailers nowadays are attempting to establish themselves as brands, and individuals like her are just assisting them. The popularity of brands that are not owned or operated by major corporations has greatly increased. LLB’s goal is to help more merchants become brands by introducing customers to local, independent brands and enterprises.

Suchita has more than 12 years of professional experience in entrepreneurship, small and medium-sized enterprises (SMEs), marketing, operations, fundraising, hiring, and team development. Her primary areas of expertise include integrating consumer and market data to better construct brands, with an emphasis on positioning and GTM and applying brand and performance marketing for business objectives.

She created LBB to become the go-to lifestyle resource for urban Indian millennials looking to find and purchase distinctive, independent businesses and goods. Through their website and mobile app, they link over 5 million people each month with more than 150,000 discoveries.