Establishing Tiivra as the go to thing for Indian Biking Community, Alpana Parida

Alpana Parida is the Founder of Tiivra Ventures which is a Mumbai-based company with a mission to create an Indian motorcycle and rider community.

Alpana Parida has an honors-level bachelor’s degree in arts from the University of Delhi, as well as a postgraduate management diploma from the Indian Institute of Management, Ahmedabad. Alpana founded Tiivra in 2020 with the motive to represent the rider lifestyle rather than merely being a brand for riders. For instance, Nike sells goods aimed at both athletes and the general public, and Tiivra may potentially take the same route.

Since its start, Tiivra has dedicated time to gathering knowledge, assembling talent, creating things from the ground up, and preparing them for sale. Since Tiivra is proud to be a global brand, the identity had to be derived from an Indian language. The sports bike riders who enjoy riding quickly make up the company’s target market.

In order to seek markets outside of India, Tiivra also invests in obtaining certifications for international product standards. Tiivra manufactures riding helmets that are built of composite (glass and carbon) fibers, which are significantly safer than thermoplastic ones when discussing the unique selling proposition of Tiivra’s helmets. The company also asserts that its helmets are aerodynamically enhanced.
They have several vents for the best design and airflow, as well as a spoiler at the back for downforce. Additionally, the company collaborated with Nippon Paints to create a highly visible yellow-gold color for nighttime visibility, and they also receive reflectors.