Anupam Mittal Is Backing Ideas That Solve Everyday Problems

Anupam Mittal has been part of India’s startup journey long before it became mainstream. As the founder and CEO of People Group and the mind behind Shaadi.com, he built one of the country’s earliest internet success stories. Today, he continues to stay deeply involved in the ecosystem as an active angel investor.

With over 50 investments and multiple exits, Mittal has backed startups across sectors like consumer internet, healthcare, SaaS, and even coworking and real estate. His portfolio includes names like BigBasket, Ola, Druva, and Animall—companies that are built around solving real, everyday challenges at scale.

What defines Mittal’s investment style is his focus on practical ideas with strong execution. He tends to back founders who understand their users well and are building solutions that people genuinely need, not just trends that sound exciting.

His own journey as a founder plays a big role here. Having built Shaadi.com at a time when internet adoption in India was still growing, he understands the importance of timing, persistence, and adapting to changing consumer behaviour.

Over the years, Mittal has also become a well-known voice in the startup space, often sharing candid views on entrepreneurship, risk, and decision-making. His insights reflect both successes and lessons learned along the way.

Beyond capital, he brings perspective—helping founders think through growth, positioning, and long-term sustainability.

Anupam Mittal’s journey shows how experience, when paired with curiosity, can shape thoughtful investing.

Because sometimes, the best businesses aren’t the most complex—they’re the ones that simply work.