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Why did Purvanchal get the attention in the Yogi government’s employment list

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Prime Minister Narendra Modi on Friday launched the ‘Self-reliant Uttar Pradesh Employment Campaign’. A total of 31 districts of Purvanchal and Awadh regions have been included under this campaign. In this, industrial organizations will be included as partners to provide employment opportunities to workers.

Prime Minister Narendra Modi on Friday launched the ‘Self-reliant Uttar Pradesh Employment Campaign’. A total of 31 districts of Purvanchal and Awadh regions have been included under this campaign. In this, partnerships will be made with industrial organizations to provide employment opportunities to workers and to promote local enterprise. In such a situation, the question arises that why the districts of West UP have not been given place under poor welfare employment?

Under the self-sufficient Uttar Pradesh Rojgar Abhiyan, 32,300 gram panchayats of 31 districts of UP have been included. These include the same districts of Uttar Pradesh, where migrant laborers have returned more than 25 thousand during the Corona crisis. The districts have also been selected on the basis of this standard and only the districts under Purvanchal and Awadh region have been included in this list.

Districts under poor welfare employment

Under the employment campaign, Siddharthnagar, Prayagraj, Gonda, Maharajganj, Bahraich, Balrampur, Jaunpur, Hardoi, Azamgarh, Basti, Gorakhpur, Sultanpur, Kushinagar, Sant Kabir Nagar, Banda, Ambedkar Nagar, Sitapur, Varanasi, Ghazipur, Pratapgarh, Raibareli , Ayodhya, Deoria, Amethi, Lakhimpur Kheri, Unnao, Shravasti, Fatehpur, Mirjapur, Jalaun and Kaushambi.

Workers will get employment in these areas

Under this campaign, 25 types of works have been identified, in which migrants will be accommodated. For this, 1 dozen departments have been given responsibility. These include Rural Development, Panchayati Raj, Sakad Transport, Mining, Railways, Drinking Water and Sanitation, Environment and Forests, Petroleum and Natural Gas, Alternative Energy, Defense, Tele Communication and Agriculture Departments. Both the Center and the state will coordinate among themselves and will speed up employment campaigns in 31 districts.

In fact, due to the Corona crisis and the lockdown, the most pressure of the migrants who have returned from other states of the country is in the districts of Purvanchal and Awadh. Already a victim of backwardness and agony, this additional work force in the districts of Purvanchal had increased the challenge for the government. Due to this, the Yogi government has made skill mapping of migrant workers at the district level. For example, where did the labor come from? What was his job there? Is that Skilled Labor or Unskilled? Which work is efficient? Interested in employment or not? In this way, the Yogi government has mapped more than 35 lakh workers in the state.

There are 10 districts including Gonda, Bahraich where more than one lakh people have come while in Jaunpur, Siddharthnagar and Azamgarh, this figure has crossed two lakh. At the same time, there are 15 districts where there are less than 1 lakh but more than 50 thousand migrants. Apart from this, there are 6 districts where more than 25 thousand workers have returned. In this way 31 districts were included under the self-sufficient Uttar Pradesh Rojgar Abhiyan.

Lack of big business in Purvanchal

In West UP, Ghaziabad, Noida and Greater Noida are major centers of employment, but in Awadh and Purvanchal such industries are negligible. Some districts have got sugar in the form of industry and there are employment related to agriculture industry. However, most of the sugar mills are closed, due to which the Yogi and Modi government have taken up the task of providing work at the local level by connecting them under the poor welfare employment scheme. Small scale industries and handicrafts can become important medium of local employment. Apart from this, MNREGA will become a major medium of employment.

More employment opportunities in the west

At the same time, there are more employment opportunities in the West, so the number of migrant workers returning from outside is much less than in the East. Ghaziabad, Baghpat, Hapur, Shamli, Mathura, Meerut, Gautam Budhanagar, Lalitpur, Moradabad, and Hathras are the districts of UP where less than 5000 workers have returned. West UP is also very prosperous in terms of business.

Ghaziabad and Gautam Budh Nagar are major centers of engineering and manufacturing units, while Meerut has all the units of sports, educational institute and MSME. In addition to tourism, Mathura produces sanitary-fittings tax and coax.

There is a big business of curtains, kitchen towels, table covers and cushions and printing bedsheets etc. in Hapur and Baghpat. In Shamli, RIM and Excel products get employment from zari and silk sarees in Lalitpur. There is a business of processing asafetida in Hathras and metal crafts in Moradabad. At the same time, there is a big glass bar in Firozabad. That is why special attention has been given to the districts of Purvanchal and Awadh under the self-sufficient Uttar Pradesh Employment Campaign.

BUSINESS

Empowering Women in Dubai’s Real Estate Market: The Vision and Journey of Leedwells Real Estate and Boon Stay

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In the dynamic and competitive real estate market of Dubai, where male dominance has traditionally been the norm, a new wave of female empowerment is making significant strides. Among the frontrunners of this movement is Leedwells Real Estate, a company established in 2021 with a mission to revolutionize the property market. Recently, in 2024, they expanded their vision with the launch of Boon Stay, a company dedicated to the holiday home concept. Together, these sister companies are committed to fostering a more inclusive and diverse industry.

Leedwells Real Estate: A Clear Vision for Real Estate

Founded in 2021, Leedwells Real Estate has consistently demonstrated excellence in the property market, leveraging over 12 years of industry experience. Led by CEO Aman Kaur and Managing Director Arshe Noor, Leedwells Real Estate has solidified its reputation as a reliable and innovative real estate agency in Dubai. Their dedication to client satisfaction and market expertise ensures that clients receive personalized services tailored to their unique needs.

Championing Women Empowerment

In an industry largely dominated by male professionals, Leedwells Real Estate stands out for its commitment to empowering women. Aman Kaur and Arshe Noor recognize the success and contributions of numerous female professionals in the real estate sector. By promoting diversity and inclusion, they aim to pave the way for more women to achieve remarkable milestones in their careers.

Expanding Horizons: Boon Stay

Building on the success of Leedwells Real Estate, Aman Kaur and Arshe Noor launched Boon Stay in 2024 to address the growing demand for holiday homes in Dubai. Recognizing the city as a global travel hub, Boon Stay offers a comprehensive platform where travelers can find luxurious accommodations and curated experiences. The company’s approach mirrors popular services like Airbnb, but with a distinctive focus on luxury and personalized service.

Boon Stay’s unique business model not only caters to holidaymakers but also serves investors looking to capitalize on Dubai’s lucrative real estate market. The company offers comprehensive investment opportunities, enabling clients to generate substantial revenue through strategic property investments. This dual approach of catering to both travelers and investors sets Boon Stay apart in the competitive landscape.

A Holistic Experience

For visitors to Dubai, Boon Stay promises a seamless and luxurious experience. From arranging premium accommodations to organizing bespoke luxury trips, the company ensures that every aspect of the client’s stay is meticulously handled. This all-encompassing service guarantees a memorable and stress-free holiday, allowing guests to fully immerse themselves in the vibrant culture and opulence of Dubai.

Future Prospects

As Leedwells Real Estate and Boon Stay continue to expand, their vision remains clear: to create a more diverse, inclusive, and successful real estate market in Dubai. By empowering women and providing unparalleled services to both travelers and investors, these companies are set to redefine industry standards and contribute to Dubai’s reputation as a premier destination for real estate and luxury living.

In conclusion, Leedwells Real Estate and Boon Stay exemplify the transformative power of diversity and innovation in Dubai’s real estate market. Through the unwavering commitment of Aman Kaur and Arshe Noor to excellence and empowerment, they are not only achieving remarkable growth but also inspiring a new generation of female leaders in the industry.

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Entrepreneurs

The WittyFeed Triumph: Vinay Singhal, Parveen Singhal, and Shashank Vaishnav’s Journey to Content Dominance

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Vinay Singhal, Parveen Singhal, and Shashank Vaishnav have created a stunning success story with WittyFeed in the digital world, where content is king. Rising from the ashes of failed businesses, these computer experts changed course and built the second-largest content platform globally, only surpassed by BuzzFeed. This piece explores the story of these visionary founders and how WittyFeed rose to prominence in the content industry.

In 2013, faced with the setbacks of two unsuccessful ventures, Vinay, Parveen, and Shashank decided to stay the course. Ditching Evrystry.com and FollowMe247, they envisioned a content platform that catered to the needs of content creators, distributors, and consumers. This vision materialized in September 2014 with the launch of WittyFeed—a platform that rapidly ascended the ranks to become the third-most visited website in the Indian entertainment category.

For Vinay Singhal, WittyFeed is not just a content platform; it’s a technology play. Leveraging robust technology and analytics, WittyFeed ensures its content goes viral by intricately guiding content selection, creation, distribution, and monetization. Real-time data analysis and insights into user behavior empower thousands of influencers to disseminate content, making WittyFeed a formidable player in the global content arena.

WittyFeed’s strategic foresight extends to its strong network of influencers, positioning the platform years ahead of its competitors. Recognizing influencers as the distributors in the digital world, WittyFeed created Viral9.com—an influencer platform with around 15,000 influencers. These influencers, with millions of followers, redirect traffic to WittyFeed, creating a symbiotic relationship that propels the platform’s reach.

WittyFeed’s impact transcends borders, with a presence in Spain, the US, and the UK, while rapidly gaining traction in India. The platform boasts over 100 million sessions and 60 million unique visitors monthly, generating revenues of ₹30 crore in FY17. Programmatic advertising forms a significant revenue stream, complemented by sponsored content collaborations with around 70 brands, including Uber, Coca-Cola, and Zee Studios. By endearing itself to brands, WittyFeed aims to derive 40 percent of its revenues from brand partnerships.

While WittyFeed has thrived, the platform remains vigilant about potential challenges, especially as Facebook’s algorithms evolve. Vinay emphasizes the importance of steering clear of click-bait and focusing on quality content to maintain a symbiotic relationship with Facebook. Future strategies include the integration of video content, fostering collaborations with mobile apps, and seeking a series A funding round for expansion.

The success of WittyFeed lies in the synergy of its founders—Parveen Singhal, Vinay Singhal, and Shashank Vaishnav. Parveen, the Chief Content Officer, envisions video content as the next growth frontier. Vinay, with a knack for building solutions, steers the technology-driven aspects, while Shashank, the Chief Technology Officer, brings real-time data analytics to the forefront.

As WittyFeed charts a course toward greater heights, its founders remain attuned to the evolving nature of digital consumption. Vinay Singhal encapsulates the essence of their journey, emphasizing the imperative of staying at the forefront of change. The triumvirate’s journey from the brink of failure to commanding one of the world’s largest content platforms is not just a success story; it’s a testament to resilience, innovation, and the power of strategic vision. In an ever-evolving digital landscape, WittyFeed and its founders stand poised for continued impact and influence.

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Entrepreneurs

Rahul Narang and Saurabh Arora: Architects of Healthcare Transformation at Lybrate

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Rahul Narang and Saurabh Arora‘s combined genius is evident in the rapidly changing field of healthcare innovation as they lead Lybrate, a ground-breaking online platform for medical consultations. The story takes place against the backdrop of Saurabh Arora, who attended Columbia Business School and IIT Delhi before purposefully changing his course. 2014 saw Arora leave his position as a data scientist at Facebook in Silicon Valley in order to pursue his homegrown business goals. This crucial choice launched Lybrate in 2015, a platform that has the potential to completely transform patient-doctor relations.

Arora’s vision for Lybrate germinated during a visit to India, where he keenly observed the challenges posed by self-medication in rural areas and the inconveniences faced by urban denizens. Fueled by a determination to bridge these gaps, Arora enlisted the expertise of his former colleague and friend, Rahul Narang, who assumed the role of co-founder and chief technology officer at Lybrate.

The platform, operating as an online out-patient department (OPD), strategically deploys technology to enhance the accessibility of quality healthcare across India. Arora’s mission was to seamlessly connect patients and doctors, transcending geographical constraints. In less than three years, Lybrate has garnered over 1 lakh registered doctors, facilitating upwards of 6 million interactions monthly. These interactions span doctor searches, health queries, and appointments for consultations and lab tests.

The triumph of Lybrate can be attributed to its innovative approach and meticulous planning. Arora underscores the critical importance of aligning the product with the workflow of doctors, fostering positive word-of-mouth recommendations. The nascent stages involved securing funding, with Gokul Rajaram, a luminary in developing Google’s AdSense network, playing a pivotal role. Lybrate secured a seed round of $1.23 million from Nexus Venture Partners, Rajaram, and independent investor Vispi Daver in August 2014. A subsequent funding round in July 2015 saw a commitment of $10.2 million from Tiger Global, Nexus Venture Partners, and Ratan Tata, propelling Lybrate’s mission to new heights.

The healthcare landscape in India presents a formidable challenge, marked by a concerning doctor-patient ratio of 1:1,700, as highlighted by a joint report from KPMG and Ficci. What sets Lybrate apart is its unwavering focus on alleviating the doctor shortage. The platform’s workflow begins with anonymous health-related queries from patients, evolving into online or offline consultations as comfort levels with the doctors on the platform grow.

Lybrate’s distinctive patient engagement model places the patient at the center, offering access to a comprehensive spectrum of healthcare services. This strategic differentiator positions Lybrate favorably against Practo, its major competitor, which primarily functions as a doctor discovery platform. While Practo concentrates on appointment scheduling, Lybrate is committed to transforming the patient-doctor interaction and propelling it into the digital realm.

Despite the myriad challenges, Lybrate has achieved a commendable turnover of over ₹22.45 crore in FY15-16, with aspirations to reach ₹25 crore in the current fiscal year. The platform boasts various revenue streams, including ‘Lybrate Consult,’ allowing users to consult preferred doctors for a fee. ‘Lybrate Lab+’ and ‘Lybrate Cube’ contribute significantly to the company’s revenue by facilitating lab tests and providing tools for doctors to enhance their online presence.

As the health tech industry witnesses an influx of competitors, Lybrate’s early entry into the fray positions it as a frontrunner. However, challenges persist, and success in this dynamic landscape hinges on delivering a substantial value proposition for both patients and doctors. The journey of Rahul Narang and Saurabh Arora with Lybrate symbolizes a commitment to quality and innovation, marking the advent of a new era in online healthcare solutions.

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