BUSINESS
Rishi Verma, Founder of Neesh Perfumes and GemRishi
Rishi Verma is the founder of Neesh Perfumes and GemRishi. The goal of the YouTube channel GemRishi is to teach people about gems and Jewellery. He also pledges to donate all of his earnings to the education of needy children. He is the creator of Neesh, a high-end French brand that is currently sold in different parts of the world.
The fact that the perfumes are made using tried-and-true elements that don’t only limit the smell to a perfume but also get blended in soaps, candles, aftershave, alcohol-free fragrance oils, and other vital goods for the house and body is what makes NEESH so distinctive. Extrait De Parfum, the company’s main product, is created with an extraordinarily high oil concentration, giving it a long-lasting aroma. Additionally, NEESH collaborates with some of the most skilled perfumers in the world, such as Quentin Bisch and Christian Provenzano.
Rishi decided to hone his commercial acumen after receiving his degree from The University of Technology, Sydney (Australia), by first earning his master’s in business administration from S.P. Jain College, Mumbai, and then joining his family’s firm. Rishi transformed Fateh Chand Bansi Lal Jewellers from a typical jewelry store into a multi-boutique Award-winning jewellery brand by applying his contemporary age learnings to his fifth generation jewellery business.
NEESH is one of the most well-known D2C perfume brands in the world as of 2022, having distribution in the UAE, the USA, the UK, Singapore, Malaysia, and Europe. He then accepted the Zee Business Award trophy for Fateh Chand Bansi Lal Jewellers’ “Most original Jewelry Collection of 2021.”In an era when people are becoming more concerned of what they put in their bodies, he also founded EKYAM Sattvic Kitchen, the first fine dining concept that delivers clean, light, and healthy food at a mass-market price without compromising on flavor.