BUSINESS
Natural Sweeteners Market Size 2022-27, Share, Growth Trends

According to the latest report by IMARC Group, titled “Global Natural Sweeteners Market Size, Share, Industry Trends, Growth, Opportunity and Forecast 2022-2027“, the global natural sweeteners market is expected to exhibit a CAGR of 7.40% during 2022-2027.
Natural Sweeteners Market Overview :
Natural sweeteners are sweetening agents derived from natural ingredients and considered healthier as compared to sugar. Some of the most commonly used natural sweeteners include agave nectar, stevia, sorghum syrup, yacon syrup, dates, erythritol, honey, xylitol, maple syrup, brown rice syrup, molasses, and monk fruit sweeteners. They are used as a substitute for sugar due to their nutritional and favorable qualities. They also contain fewer carbohydrates and calories than sugar and have minimal impact on the blood sugar levels of individuals. Owing to these properties, these sweeteners are widely utilized in various processes such as baking, food preservation, fermentation, and food browning.
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COVID-19 Impact Analysis
Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Natural Sweeteners Market Trends and Drivers:
The market is primarily driven by the increasing health consciousness and awareness among consumers regarding sugar intake. In addition, the growing prevalence of lifestyle diseases such as obesity, diabetes, and cardiovascular diseases (CVDs) due to the high intake of refined sugars is influencing the demand for natural sweeteners.
Moreover, the escalating demand for sugar alternatives in various applications and the growing consumer inclination toward natural products represent another major growth-inducing factor. Besides this, the rising product adoption in the food and beverage (F&B) industry to manufacture desserts, confectionaries, bakeries, beverages, dairy products, sweets, ice creams, cakes, candies, juices, jams, chocolates, soft drinks, and chewing gums are creating a positive market outlook.
Furthermore, the increasing utilization of natural sweeteners in the pharmaceutical industry for producing lozenges, pills, and tablets is also propelling the market growth.
Global Natural Sweeteners Market 2022-2027 Analysis and Segmentation:
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Archer-Daniels-Midland Company, Cargill Incorporated, FoodChem International Corporation, GLG Life Tech Corporation, Herboveda India, Ingredion Incorporated, Morita Kagaku Kogyo Co. Ltd, PureCircle Ltd, Pyure Brands LLC, Roquette Frères, Sweetly Stevia USA and Tate & Lyle PLC.
The report has segmented the market on the basis of region, type, form, distribution channel and application.
Breakup by Type:
- Stevia
- Sorbitol
- Xylitol
- Mannitol
- Erythritol
- Sweet Proteins
- Others
Breakup by Form:
- Liquid
- Powder
- Solid and Crystals
Breakup by Distribution Channel:
- Business-To-Customer (B2C)
- Business To Business (B2B)
Breakup by Application:
- Bakery Products
- Confectioneries and Gums
- Spreads
- Beverages
- Dairy Products
- Frozen Desserts
- Tabletop Sweeteners
- Pharmaceutical Products
- Others
Breakup by Region:
- North America: (United States, Canada)
- Asia Pacific: (China, Japan,India, South Korea, Australia, Indonesia, Others)
- Europe: (Germany, France,United Kingdom, Italy, Spain, Russia, Others)
- Latin America: (Brazil, Mexico, Others)
- Middle East and Africa
If you want latest primary and secondary data (2022-2027) with Cost Module, Business Strategy, Distribution Channel, etc. Click request free sample report, published report will be delivered to you in PDF format via email within 24 to 48 hours of receiving full payment.
Key highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022- 2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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BUSINESS
Jairaj Bhattacharya, Arnav Pyasi, Shikhar Gupta, and Shashank Pandey The Pioneers of Edtech Common Sense

In the realm of India’s booming edtech industry, where the chase for funds and rapid expansion often takes center stage, a quartet of entrepreneurs has forged their path with a different approach. Jairaj Bhattacharya, Arnav Pyasi, Shikhar Gupta, and Shashank Pandey, the minds behind ConveGenius, have exemplified the power of common sense in navigating the complex world of education technology. Their journey began in 2014 when Jairaj Bhattacharya and Shashank Pandey, both engineering graduates from the International Institute of Information Technology, Hyderabad, ventured into the social enterprise and impact segment of edtech. They embarked on a mission that set them apart from the conventional edtech founders of their time. Their vision was audacious yet clear: to provide high-quality educational content to an astounding 100 million children from middle- and low-income households across India.
What made their approach unique was the decision to offer this education for free. It was a decision rooted in common sense. They recognized that their target audience lacked the financial means to pay for educational resources. Drawing inspiration from tech giants like Google and Facebook, who offered their products for free to achieve massive scale, Bhattacharya and Pandey saw the potential for impact through a similar strategy. In the fast-growing edtech landscape of 2014, where venture capital was pouring into the sector, Bhattacharya and Pandey remained focused on their mission. They were not driven by the fear of missing out (FOMO) on funding rounds but by a genuine sense of purpose. They possessed an unwavering belief in the importance of what they were doing and never felt pressured to conform to industry norms.
In a market where edtech startups were raising substantial sums, ConveGenius managed to secure just one angel investor in 2015, who contributed a modest sum of Rs 25 lakh. Undeterred, they persisted, and in 2016, they raised a seed round of $1 million. Throughout this period, they remained acutely aware that investors were not queuing up to back their socially impactful edtech model. This awareness became one of their key strengths. While many startups were chasing vanity metrics like user engagement, Bhattacharya and his team focused on the fundamentals of building a sustainable edtech business. They understood that having thousands or millions of users did not automatically translate into significant revenue. Their emphasis on user retention and stickiness set them apart from others in the industry.
One striking example of their approach is ShareChat, a social media platform backed by Google. ShareChat had a massive user base of 400 million monthly active users by December 2022, with a valuation exceeding $5 billion. However, over 60 percent of its revenue in FY23 came from advertising services rather than direct user payments. Bhattacharya understood that having a large user base did not guarantee proportional revenue growth.
ConveGenius’s journey has been characterized by steady, sustainable growth rather than meteoric rises and dramatic falls. Their revenue from operations increased from Rs 13.5 crore in FY21 to Rs 46.7 crore in FY23, with losses growing modestly from Rs 6.87 crore to Rs 7.8 crore during the same period. This performance stands out, especially when compared to some of their peers in the edtech industry. For instance, FrontRow, an edtech platform for non-academic skills, raised significant funding but ultimately shut down in July. In contrast, ConveGenius, with its lean approach, managed to make a meaningful impact with fewer funds raised.
Amidst the challenges of 2022, when edtech venture funding declined, Bhattacharya faced pressure from various quarters to diversify beyond edtech. However, he viewed the market downturn as an opportunity to be more aggressive, emphasizing the importance of doing less and achieving more. His common-sense approach, combined with a lean team and a lack of heavy operational and administrative machinery, allowed ConveGenius to stay on its unique path. In reflecting on his journey as a social impact edtech founder, Bhattacharya remains humble. He does not consider himself a genius, noting that he possesses an average IQ. However, his journey and the success of ConveGenius exemplify that genius lies not in extraordinary intellect but in the thoughtful application of common sense.
The story of Jairaj Bhattacharya, Arnav Pyasi, Shikhar Gupta, and Shashank Pandey serves as an inspiring example of how entrepreneurs can make a lasting impact by staying true to their mission and relying on common sense to navigate the complexities of the business world. In an industry often dominated by hype and excessive spending, ConveGenius stands as a beacon of thoughtful, sustainable growth.
Entrepreneurs
Kaushal Shetty Transforming Lives with Nostos Homes

In a world where innovation is often synonymous with profit, Kaushal Shetty stands out as a beacon of hope. At the age of 27, he is not only a Senior Product Manager at Mastercard but also the Co-founder and CEO of Nostos Homes, a non-profit organization with a noble mission – to provide shelter, dignity, and safety to displaced persons. The story of Nostos Homes is deeply personal for Kaushal Shetty. Hailing from a village plagued by annual floods, he intimately understood the plight of those who were forced to leave their homes due to natural disasters. His own journey from his flood-ravaged village to the bustling metropolis of Mumbai shaped his perspective and fueled his determination to make a difference.
Modular, Lightweight, and Transportable Shelters
Nostos Homes took shape as a solution to a pressing global problem – the plight of displaced persons. The organization designs and builds modular, lightweight, and easily transportable shelters. These shelters serve as a robust and safe alternative to the conventional tent, providing not just a roof over one’s head but also a semblance of privacy, dignity, and safety during times of crisis. One of the remarkable aspects of Nostos Homes’ shelters is their cost-effectiveness. These shelters come at a price point comparable to traditional tents, making them accessible to those who need them the most. For displaced individuals and families, Nostos Homes’ shelters represent more than just a physical structure; they symbolize hope and the promise of a better tomorrow.
Nostos Homes’ reach extends far beyond the borders of India. While the organization has provided its innovative shelter solutions in Assam and Nagaland, its impact has also been felt in Africa. The modular shelters have not only improved living conditions but have also instilled a sense of security among displaced communities. Kaushal Shetty’s vision for Nostos Homes goes beyond providing shelter to a few. He envisions a world where his organization’s solutions can make a significant impact on a global scale. To turn this vision into reality, Nostos Homes is actively engaging with governments and agencies, exploring partnerships that can help scale up their operations.
Kaushal Shetty’s journey is a testament to the transformative power of social entrepreneurship. With a strong sense of purpose and a commitment to making a difference, he has harnessed his skills as a product manager to create real-world solutions that address one of humanity’s most pressing challenges – displacement.
Kaushal Shetty’s dual role as a Senior Product Manager at Mastercard and the CEO of Nostos Homes exemplifies the fusion of technology, compassion, and innovation. Through Nostos Homes, he has demonstrated that profit is not the only driving force behind innovation. Sometimes, it’s the desire to alleviate human suffering, to provide shelter and security to the vulnerable, and to restore dignity and hope to those who have lost everything. Kaushal Shetty’s journey is an inspiration to all, a reminder that each of us has the power to make a positive impact on the world, regardless of our age or circumstances.
Entrepreneurs
Genrobotics Revolutionizing Cleaning and Rehabilitation with Robotics

In the heart of India’s bustling tech landscape, where innovation thrives and new frontiers are explored, a group of visionary individuals came together to create Genrobotics. Arun George, Nikhil NP, Rashid K, and Vimal Govind MK, all in their late twenties, are the co-founders of this ground-breaking venture that has set out to revolutionize several industries through the power of robotics.
Founded in 2017, Genrobotics embarked on its journey with a singular mission – to eradicate the perilous and inhumane practice of manual scavenging in India. Manual scavenging, a practice that had claimed far too many lives, was about to meet its match in the form of a revolutionary robot scavenger.
Robots to the Rescue:
Genrobotics’ flagship creation, the robot scavenger, is designed to perform tasks that were previously done by manual scavengers. These robots not only ensure efficiency and precision but, more importantly, they eliminate the life-threatening risks associated with manual scavenging. It’s a giant leap towards safeguarding the dignity and lives of those who were once forced into this. The impact of Genrobotics was not confined to ending manual scavenging alone. The company’s visionary founders set their sights on broader horizons, seeking innovative solutions for the healthcare, sanitation, oil, and gas sectors. With an unwavering commitment to enhancing human lives through automation, they ventured into creating robots catering to various cleaning requirements.
Genrobotics’ influence spread like wildfire. The company’s solutions found favor with 85 urban local bodies across 17 states and three union territories in India. Its robot scavengers and other cleaning robots became integral to maintaining cleanliness and hygiene in numerous areas. One of Genrobotics’ most commendable initiatives is its rehabilitation program. While automation was improving sanitation and safety, it also had the potential to displace manual scavengers from their livelihoods. To address this, the company introduced a comprehensive rehabilitation program. The rehabilitation program initiated by Genrobotics has transformed the lives of thousands of former manual scavengers. With a focus on imparting skills that are directly aligned with operating and maintaining the robots, the program ensures that these individuals don’t lose their source of income due to automation.
To date, Genrobotics’ rehabilitation program has benefitted over 3,000 people. This remarkable feat showcases the company’s commitment not only to technological innovation but also to the welfare and upliftment of those who were once marginalized. As Genrobotics continues to push the boundaries of what’s possible with robotics, the co-founders, Arun George, Nikhil NP, Rashid K, and Vimal Govind MK, remain steadfast in their commitment to creating solutions that enhance the human experience. Their journey, which began with the noble goal of ending manual scavenging, has expanded to encompass multiple industries and sectors, with a focus on improving lives and preserving human dignity.
In a world where technology often takes centre stage, Genrobotics stands out as a beacon of innovation with a heart. The co-founders’ dedication to tackling societal issues with cutting-edge technology while simultaneously empowering individuals through rehabilitation is a testament to the positive impact that tech-driven social entrepreneurship can have on our world. As they continue to pioneer advancements in the field of robotics, Genrobotics serves as an inspiring example of what can be achieved when visionary minds come together with a shared purpose.
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