IDigitalAKKi Media Becomes First Gurugram-Based Agency to Launch Client Campaign on ChatGPT

The advertising landscape in India has entered a new phase with the arrival of ChatGPT Ads, and Gurugram-based digital marketing agency IDigitalAKKi Media has marked the development by becoming the first agency based in Gurugram to launch a client campaign on ChatGPT following the platform’s advertising rollout in India.

The development comes as OpenAI expands ChatGPT Ads into India, opening a new advertising channel for businesses looking to reach audiences while they research, compare products and services, and make purchase decisions through conversational AI. OpenAI has confirmed that self-service access to ChatGPT Ads is being introduced in India as part of its wider international expansion.

For IDigitalAKKi Media, the campaign represents an early move into an advertising ecosystem that is fundamentally different from conventional search and social media platforms. Instead of appearing alongside a list of search results or within a social feed, ChatGPT Ads are designed to appear in relevant conversational contexts, separately from the AI-generated response. OpenAI describes the advertising experience as a way for businesses to reach people during moments of exploration, comparison and decision-making.

The timing is significant for the Indian digital advertising industry. ChatGPT has rapidly become part of how consumers and businesses seek information online, and the introduction of advertising creates a new environment for agencies to understand audience intent and campaign performance.

A New Advertising Channel Opens in India

OpenAI began testing advertisements on ChatGPT in the United States in February 2026 before expanding the programme to additional international markets. The company has now expanded ChatGPT Ads to more than 40 countries, with India included in the latest expansion of self-service advertising access.

In India, advertisements are being introduced for eligible logged-in adult users on ChatGPT’s Free and Go plans, while paid plans such as Plus and Pro remain outside the advertising experience.

The arrival of advertising on ChatGPT creates a new consideration for marketers: how to communicate with consumers who are no longer simply typing keywords into a search box, but describing their requirements in natural language and asking AI to help them evaluate choices.

For agencies, this changes the nature of campaign planning. Understanding conversational intent, relevance and the context in which an advertisement appears becomes increasingly important.

IDigitalAKKi Media Moves Early

IDigitalAKKi Media’s launch places the Gurugram-based agency among the early movers in India’s emerging ChatGPT advertising ecosystem.

The agency operates across digital marketing, branding and related online growth services, working with individuals, startups and established businesses across multiple markets.

By taking a client campaign live at the beginning of ChatGPT’s advertising expansion in India, the agency is entering the market at a time when advertisers and marketers are still learning how the new platform will influence digital customer journeys.

The move also reflects a broader shift in the advertising industry, where agencies are increasingly looking beyond traditional platforms and exploring new ways of reaching consumers through AI-powered interfaces.

What Comes Next for AI Advertising

ChatGPT Ads are still a developing advertising format, but the direction is clear: conversational AI is becoming another environment where brands can compete for consumer attention.

OpenAI’s advertising platform is built around relevance and user intent, with advertisements kept separate from ChatGPT’s answers and clearly identified as sponsored content.

For Indian marketers, the next phase will likely focus on understanding campaign performance, audience response and the role AI-driven conversations play in the path from discovery to purchase.

Against that backdrop, IDigitalAKKi Media’s launch of a client campaign on ChatGPT marks an early milestone for Gurugram’s digital marketing industry, coming immediately as the platform begins opening its advertising ecosystem to Indian advertisers.

The campaign is therefore more than another digital placement. It represents the beginning of a new chapter in how agencies and brands approach advertising in an internet increasingly shaped by artificial intelligence.