An Engineer By Profession and An Entrepreneur By Passion who Founded Lemma, Gulab Patil

Gulab Patil is the Founder and CEO of Lemma, a revolutionary organization that is ushering in the next big wave of change in the OOH industry. Lemma has established a precedent in new technology within the out-of-home industry by focusing on adapting programmatic technology in the digital out-of-home industry.

Gulab, an engineer by training and one of the world’s pioneers in the pDOOH space, worked in a variety of fields before discovering his passion for digital and advertising technologies. Gulab previously worked as the Director of Engineering at PubMatic. He actively led his team in developing a central platform for PubMatic, which now generates millions of dollars in revenue. He has also worked for companies such as Mobprimo and XTPL.

As a founding member of Lemma, he has a strong interest in the company’s success and a strong desire to shape Lemma technologies into market leaders in the Programmatic DOOH space. Lemma Technologies was founded in mid-2016 as a result of his expertise as a business and technology leader, as well as his knowledge and experience in product development.

Lemma elevates DOOH (Digital Out Of Home) to mainstream digital media, revolutionizing the OOH ad space with cutting-edge technology. Gulab has led Lemma to great heights, and the company is now growing with active operations around the world, serving over 10 billion monthly impressions across 100K digital OOH screens, thanks to his clear vision and focus.

His vision of transforming DOOH into a true digital medium included more than just executing ads, but also bringing about a true transformation in all aspects of the DOOH space, particularly trust, transparency, data, and measurement.