Al Nassma: The World’s First Camel Milk Chocolate, Crafting a Unique Taste of Luxury

Al Nassma Chocolate LLC is a name synonymous with the sublime integration of old and new. Established in Dubai in 2008, the world’s first and only producer of camel milk chocolate presented gourmets with an authentic and exclusive taste experience that shone bright across not only its corner of the Emirates but far beyond borders. Knowing what the founders of Camelicious had envisioned, Al Nassma came forward to design a product that was not only to uphold the time-old traditions of the rich, vast culture of the Middle East but also was going to provide a new dimension to the global market of chocolates.

Not too long before the launch, Al Nassma’s camel milk chocolate went through a lot. Having nearly four years of research, planning, and perfecting recipes under its belt, the company finally launched its flagship product on October 22, 2008. It came together in a remarkably simple concept by design: blend traditional Arabian cuisine’s natural health benefits of camel milk with the richness of premium cocoa. While cow’s milk contains considerable amounts of fat, camel milk is an interesting and nutritious alternative for the luxury production of chocolate. This brand was soon marketed aggressively and found a nationwide position in Dubai besides specific high-end retailers and duty-free shops in Europe, Hong Kong, and Malaysia, among others.

Al Nassma’s product range is nothing less than opulent, with each of their offerings draped in the finest packaging that tells a story about the brand’s heritage. Al Nassma has camel milk chocolate bars in 70g sizes suitable to suit every taste. From whole milk, 70% dark cocoa, orange macadamia to special Arabian spice blend integrated with cardamom and cinnamon, it boasts something for every chocolate connoisseur. These include their playful camel-shaped chocolates and their Camel Caravan collection. These treats are filled with a macadamia nut and honey cream and are both pleasing to the eyes and satisfying to the taste. They’re presented beautifully in wooden boxes from Germany to complement their luxurious appeal.

Every chocolate bar is packaged with 150 ml of pasteurized camel milk from the company’s Camelicious Farm in Umm Nahad, UAE. With more than 3,500 camels at the farm, the production process at the farm is strictly Halal and ISO-certified. The milk is milked twice daily; afterwards, bottled milk is sold locally while freeze-dried milk is shipped to Austria and used for the chocolate mass by expert chocolatiers.

Al Nassma chocs go on soaring high not only in the UAE but also overseas. Sales of the chocolates are now available to shoppers worldwide from top-of-the-range hotels in Dubai and Abu Dhabi – Burj Al Arab, Atlantis the Palm and Kempinski, among others. Other duty-free shops across the Gulf offer the chocolates. Lovers of chocolates can buy Al Nassma products at The Dubai Mall, Souk Madinat Jumeirah and Jumeirah Hotels & Resorts in Dubai, among others. Al Nassma’s camel milk chocolates met international demand through exports to Europe, Asia, and North America. Today, the business has been exporting products since 2009 to Japan, Germany, Switzerland, and the United States. Al Nassma chocolates are also available in high-end department stores within Selfridges, London, and KaDeWe, Berlin, where they impress foodies with exotic ingredients and flavors.

Al Nassma has also won its share in the duty-free shopping arena. Its chocolates are available in international major airports such as Vienna and Istanbul and even decorate MSC cruise liners to ensure an Arabic flavor for the passengers regardless of where in the world the vessels take them.

The success story of Al Nassma is that it wedged together traditional Arabian ingredients with modern day confluence of culinary art. Its rich health benefits along with its ability to survive hot desert weather made camel milk a centuries-old mainstay in Arabian cuisine. Al Nassma has managed to come up with something both modern and very traditionally sensitive by using this old familiar ingredient: premium chocolate. According to the company’s mission statement, this chocolate is all about using the best natural ingredients. From cocoa beans to Bourbon vanilla, Arabian spices, and nuts, every ingredient is carefully selected so that it adds to the rich, chocolaty taste devoid of artificial preservatives. This commitment to excellence has allowed Al Nassma to become a brand sought after by discerning consumers worldwide.

The company is not compromising on spreading its global footprint as the brand continues to grow, yet it remains committed to the roots. Continuous product development innovations and sustainability remains one of the aspects that could see this company further redefine the terms of luxury and cultural fusion attached to camel milk chocolate.

Whether dipped in a five-star hotel in Dubai or purchased as an exotic piece of gift from an international duty-free shop, Al Nassma’s camel milk chocolates are an experience that epitomizes uniqueness – one combining the best of Arabian traditions with the finesse of fine chocolate craftsmanship.