Founder Of The Fastest Growing Indian Jewelry Brand Melorra, Saroja Yeramilli

Saroja Yeramilli is the founder of Melorra which is one of the fastest-growing fashion-inspired jewelry brands. The brand was founded in 2016 with the goal of creating fashion-forward fine jewelry to fulfill a modern woman’s evolving wardrobe needs.

She is a seasoned professional with more than 20 years of expertise in developing successful brands in India and the United States. Saroja is in charge of transforming Tanishq into an aspirational jewelry brand in the country. She graduated from Xavier Institute of Management and began her career as an account executive at Ogilvy & Mather. She had joined Mudra communications to further her understanding of the market because she was passionate about learning. She joined Titan in 1994 as the director of advertising and later became the director of sales for Tanishq. Her career achievements include opening Tanishq outlets in the United States and introducing work-wear jewelry to the Indian jewelry market for the first time.

She founded Melorra, which is India’s premier technologically advanced fine jewelry producer who delivers ground-breaking designs that are creative, contemporary, and fashion-forward – after two decades of extensive expertise.
The new funds will be used to enhance technology, increase brand promotion, and extend Melorra’s experience centers across India. Over the next five years, the company hopes to generate $1 billion in revenue. Melorra is also spearheading a campaign in India to educate consumers about the necessity of purchasing BIS Hallmarked gold jewelry.
The startup’s objective, according to the business, is to bring a fast-fashion model to jewelry, with a new collection released every week and 75 pieces released every Friday. All of these are influenced by current fashion trends around the world. Melorra’s crew attends the Paris and Milan Design Weeks and selects 26 micro-trends introduced by international fashion houses.