INFLUENCER
Vivek Bindra Empowering Small Businesses with Bada Business
In today’s digital era, traditional businesses are facing the challenge of adapting to new technologies and staying competitive. Many entrepreneurs, especially in small and medium-sized enterprises (SMEs), need to up skill themselves to thrive in this digital landscape. Recognizing the need for accessible entrepreneurial education, Vivek Bindra founded Bada Business in 2019 to empower Indian SMEs, business owners, and aspiring entrepreneurs with the knowledge and skills required to succeed. A former monk-turned-entrepreneur, Vivek Bindra spent four years in Vrindavan after completing his MBA. His unique journey equipped him with a blend of Western management education and ancient wisdom from the Vedas, creating a powerful foundation for his role as a business coach.
Bada Business, headquartered in Delhi, is a tech-enabled training company offering affordable and accessible business training programs in local languages. With an impressive annual turnover of Rs 60 crore, Bada Business is on a mission to bridge the gap in entrepreneurial education in India.
Here’s an overview of Vivek Bindra‘s vision and how Bada Business is making a difference in the SME sector:
Empowering Small Businesses and Entrepreneurs:
Vivek Bindra emphasizes the importance of a robust entrepreneurial ecosystem in fostering economic growth. Entrepreneurs play a pivotal role in creating new businesses, generating employment, and contributing to the overall economy. Bada Business aims to empower individuals and small business owners by providing them with tools and support to scale their enterprises.
The organization’s innovative approach offers an alternative to formal MBA programs, which many individuals find inaccessible or expensive. Bada Business provides practical, real-world insights through case studies approved by industry leaders. Unlike traditional Indian B-schools, which often lack a focus on case studies, Bada Business ensures that its education is directly applicable to the challenges entrepreneurs face.
Unique Selling Proposition:
Bada Business differentiates itself by delivering entrepreneurial courses through industry experts and leaders. The emphasis is on practical knowledge rather than theoretical concepts. Prominent entrepreneurs such as Mahesh Gupta (Founder of Kent RO), Arokiaswamy Velumani (Thyrocare), Ashwini Bhatia (SBI), and Sudhir Agarwal (Dainik Bhaskar) serve as professors, offering valuable insights and expertise.
The organization addresses 50 critical pain points for SMEs, including fund-raising, customer targeting, employee retention, digital transformation, and more. Bada Business delivers its courses in vernacular languages to ensure accessibility for people across different regions. The affordability factor, with a two-year course priced at Rs 750 per month, makes quality business education accessible to a wide audience.
Despite being just a year old, Bada Business has already established 75 branch offices across India’s airport cities and garnered 75,000 enrolments. The company has achieved a remarkable year-on-year growth rate of 200% in revenue.
Adapting to COVID-19 Challenges:
The COVID-19 pandemic posed challenges to many businesses, but Bada Business responded swiftly. Recognizing the need for support during the crisis, the company launched the “India Revival Mission.” This initiative comprised a series of business lessons, webinars, and online lectures aimed at helping SMEs overcome the challenges brought about by the pandemic. Bada Business reached nearly five crore people through its online business lessons, demonstrating its commitment to supporting businesses in difficult times. The pandemic accelerated the growth of the edtech sector, with Bada Business experiencing a 30% month-on-month growth since March. The company also created 2,500 Independent Business Consultants (IBCs) in less than a year, further expanding its reach.
Future Prospects and Growth:
Bada Business is well-positioned to capitalize on the growing demand for online learning. Vivek Bindra believes that online learning has become the new normal, and the company is anticipating revenue of Rs 200 crore for the current financial year. Beyond financial growth, Bada Business is on a mission to ignite an entrepreneurial revolution at the grassroots level in India, empowering individuals and small businesses to thrive in the digital age.
Vivek Bindra’s vision and Bada Business’s commitment to accessible entrepreneurial education are helping bridge the knowledge gap for SMEs and entrepreneurs in India, enabling them to seize opportunities and drive economic growth.
INFLUENCER
The Fierce Diaries of Nadya Hasan: Influencer, Designer, and Style Icon
It is a story of how passion, creativity, and love for the fashion industry could help one grow strong in the Middle East’s respected world of fashion influencers and designers as Nadya Hasan was, born and raised in Dubai. She has built up a loyal following around the globe with specific looks and style combining extraordinary storytelling through image gazing. Nadya began her journey in fashion with the personal style and travel blog, The Fierce Diaries, which quickly turned into the go-to site for anyone looking to stay at the curve. Her fun, creative writing started to open a window into her journey of style, showing the readers how to stay bold and fearless.
This was not a hobby to Nadya but a life passion for fashion. She was always fascinated by everything in the style and design world-the fine work that takes to shape such an outfit. With The Fierce Diaries, Nadya is able to bring together fashion and passion with another love-in this case, travel-with documenting each of her journeys to the fashions capitals. She posts a glimpse of her attuning outfit choices and behind-scenes experiences through adventures that melt culture and fashion in just as relatable and inspirational ways. This style of storytelling really connected with viewers, and she gained dedicated followers who came to worship in her bold, trend-starting looks.
What makes Nadya unique is that she meshed comfortably differing styles of Western and Middle Eastern fashion into every look, resulting in a fresh yet always-chic, deep sense of her roots. The eclectic yet cohesive looks run the gamut from high-end designer pieces to bespoke finds from local artisans-every bit of which proves just how beautiful versatility can be. Being shoe-crazy, Nadya took the crowning glory of designing her own self-titled shoe line. Her designs are elegant, classy, and speak of what her followers have come to expect from her: elegance, boldness, and individuality. Every shoe from Nadya’s line has a personal touch of her style, where classic elegance is mixed with a dash of modern flavor.
Nadya’s influence has not stopped with designs. She has been named as one of the “20 Inspiring Middle Eastern Influencers You Should Follow Right Now” by Refinery29 in 2017. Actually, this is a kind of acknowledgment of her increasing influence within the global fashion landscape and in the way she celebrates cultures through content. She cooperates with the best brands, bringing Middle Eastern style consciousness around the world. And this would make the world enjoy and experience the style richness of this region. As one of the representations of Dubai’s dynamic fashion scene, Nadya is making her contributions to the city’s global reputation as a style center.
Nadya’s blog and social media platforms are actually an image diary. There she interacts with her followers, shares tips about style, and celebrates the power of transformation in fashion. Her content is not just clothes but a story of self-expression, where every outfit makes a statement. Nadya has always promoted self-expression and confidence through her style to her followers. Through her shoes, blog, and partnerships, she emphasizes that fashion is not only about clothes but is also a way of showing who you are and what you believe in.
Even though Nadya is a successful influencer, she still stays true and relatable. Her story is inspirational to budding fashion bloggers, designers, and dreamers with creativity. She in itself represents the new Dubai woman: ambitious, fashionable, and up for almost everything the world can present. She continues to make her influence while building a legacy for herself-a bequeathable heritage by paving the way for future Middle Eastern designers and influencers. This journey reminds one that passion, hard work, and even fierce dedication to your vision can make any dream come true.
The fashion success story proves how it can be a medium of storytelling across cultures, inspiring the next-in-line to find their road on the journey of self-expression in style. Nadya Hasan has expressed her passion for fashion as not only defining her but inspiring thousands across the globe.
INFLUENCER
Sheida Fashionista: Crafting Iconic Moments in Dubai’s Fashion and Lifestyle World
With a style unique to herself and eyes for beauty, Sheida Babareza, aka Sheida Fashionista, found her place in Dubai’s blooming social media arena. Sheida started posting pictures about her personal style back in 2014 and gained an impressive following due to her confident, curated looks and authentic approach to fashion and lifestyle. Sheida is now a very popular influencer with over 575,000 followers, who wait with bated breath for her new posts and collaborations.
Sheida’s brand is an exclusive union of Persian glamour and the high-fashion energy of Dubai. Being a Persian influencer in one of the cosmopolitan cities in the Middle East, Sheida derives inspiration from her culture and yet absorbs the multifaceted culture of Dubai, so she can experiment with different styles and aesthetics. Her posts reflect a strong and independent persona, and unique fashions resonate with followers who see her as both an inspiration and trendsetter.
Sheida has been working with some of the largest global and local brands throughout her journey. Her list ranges from luxury such as powerhouses Chanel and Dior to more accessible brands like Mango, Natura Dubai, to name a few. Each collaboration stands as an example of versatility in which she represents each brand authentically to her followers. Such collaborations have not only stabilized her influence in the realms of fashion and beauty but also extended doors open for her in lifestyle space, where she’s currently expanding her creative expression.
Other than brand collaborations, Sheida’s influence further expands to beauty. She’s quite regular with skincare and makeup companies collaborations. Her posts are always channelled with products, though the styling is always considered. For example, this is evident from her collaborations with brands including Sturm and Etude House, as she reaches for and appeals to audiences looking for honest recommendations in the latest trends coming from her about beauty. As a content creator, Sheida has approached collaborations in an authentic light by ensuring that endorsement feels not only natural but also akin to her brand.
Sheida’s story is more than a testament to her style; it’s an example of how influencers can build a thriving personal brand by staying true to their values and aesthetic. Her growth on social media reflects her understanding of the ever-evolving digital landscape, as she continuously engages with her audience through stories, reels, and carefully planned content. Her Instagram page is a seamless mix of elegant fashion moments, beauty advice, lifestyle insights, and glimpses into her personal life, allowing followers to feel connected to her beyond the typical influencer realm.
As Sheida Babareza’s influence continues to grow, her presence as a Persian fashion icon in Dubai only strengthens. And now, being a style talent and blogging passion for beauty and lifestyle, she is a good voice to her followers, forming a cohort for setting trends and inspiring her audience to give life to their unique styles. Well, Sheida’s journey is far from over; with dedication and creativity, she will undoubtedly continue shaping the future of Dubai’s fashion and social media landscape.
Sheida Babareza is an example of the influence that digital power can have, starting from simple photo posts to global brand collaborations. Her faithful following speaks to her authenticity and quality content. Whether dressed in expensive designer pieces or casual street styles, Sheida Babareza is a force of change merging Persian roots with the fast-paced world of Dubai fashion.
INFLUENCER
Exploring the World through Deepti Chandak’s Lens: Dubai’s Award-Winning Influencer
Deepti Chandak is a name that resonates with travel enthusiasts, fashion lovers, and digital content creators alike. As one of Dubai’s top influencers, Deepti has made a significant mark in the world of social media with her captivating blog, JiveWithDeepti. What started as a passion project in 2013 has grown into an influential platform where she documents her exotic travels, fashion insights, and lifestyle experiences, earning her recognition and collaborations with some of the world’s most iconic brands.
Deepti’s rise to fame began with her love for exploring new places and experiencing different cultures. What sets her apart is her ability to connect with her audience through simple yet engaging content. Her blog, JiveWithDeepti, is a reflection of her vibrant personality and curiosity about the world, where she shares her adventures and fashion tips with followers from around the globe. The blog quickly gained traction, establishing Deepti as a go-to influencer for brands looking to expand their reach in the Middle East and beyond.
Over the years, Deepti has collaborated with some of the most recognizable global brands. Companies like Samsung, Amazon, Dubai Mall, Emaar, and Dubai Tourism (DTCM) have partnered with her to promote their products and services. Her ability to seamlessly integrate brand messages into her content has made her a trusted influencer. From luxury hotels such as Address Hotels to tourism boards like Spain Tourism, Mauritius Tourism, and Zurich Tourism, Deepti’s partnerships have spanned various industries, further solidifying her position as a top-tier influencer. Deepti’s collaborations aren’t limited to just travel and lifestyle brands. She has also worked with Noon.com, Malabar Gold & Diamonds, and many other prestigious names, proving her versatility and broad appeal. Her success as an influencer can be attributed to her authenticity and the organic connection she creates with her audience. Whether she’s reviewing a product or sharing a travel experience, her followers trust her opinions, which in turn, enhances the credibility of the brands she collaborates with.
One of the key elements of Deepti’s success is her ability to stay true to herself. She has always been passionate about travel, fashion, and lifestyle, and her blog is an extension of those passions. By staying authentic, she has built a loyal following that engages with her content regularly. Her followers don’t just see her as an influencer—they see her as a relatable personality who shares the same interests and values. This personal connection is what keeps her audience coming back for more.
But Deepti Chandak is more than just an influencer. She is also an entrepreneur, constantly evolving and expanding her brand. Her social media presence is not just about showcasing glamorous destinations or high-end products—it’s about creating meaningful experiences for her followers. She has successfully positioned herself as a thought leader in the influencer marketing space, leveraging her platform to inspire others to pursue their passions, whether it’s through travel, fashion, or content creation. Deepti is also an avid yoga practitioner and coffee lover. These personal interests add another layer of authenticity to her brand. Her yoga practice is often highlighted in her content, inspiring her followers to incorporate wellness into their own lives. Similarly, her love for coffee adds a relatable and comforting element to her blog, making her content feel grounded and approachable.
As Deepti’s influence continues to grow, so does her impact on the global influencer scene. Her ability to adapt to new trends and consistently produce high-quality content has made her a sought-after partner for brands looking to make a mark in the Middle East and beyond. Her blog, JiveWithDeepti, serves as a testament to her hard work, creativity, and passion for exploring the world and sharing those experiences with her audience.
Deepti Chandak shows no signs of slowing down. With new collaborations and projects on the horizon, her journey as a top Dubai influencer is set to reach even greater heights. As she continues to inspire others with her travels, fashion sense, and entrepreneurial spirit, Deepti remains a powerful voice in the world of social media.
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