Vikash Rajpurohit: Empowering Textile Manufacturers with Innovative SaaS Solution

Vikash Rajpurohit, the visionary founder behind VastraApp, is revolutionizing the textile industry with a game-changing SaaS-based solution. With a deep-rooted passion for simplifying backend processes and enhancing supply chain efficiency, Rajpurohit’s journey exemplifies innovation, dedication, and a commitment to transforming the way textile manufacturers operate.

Challenges in the Textile Industry

In the bustling state of Gujarat, where the textile industry’s rich traditions have thrived for years, Vikash Rajpurohit recognized a persistent challenge faced by entrepreneurs like Arvind—a lack of effective stock management. Despite Arvind’s two-decade experience in crafting exquisite sarees, managing inventory remained a significant hurdle. Manufacturers like Arvind often found themselves juggling various software tools, attempting to maintain accounts and financial records. The absence of a comprehensive solution hindered their growth and efficiency.

The Birth of VastraApp

Inspiration struck Rajpurohit when he heard conversations among family and friends deeply involved in the textile business. These discussions centered around the hardships of managing backend processes manually. Driven by a desire to alleviate these challenges, Rajpurohit launched VastraApp in 2018. The SaaS-based, mobile-friendly app automates backend sourcing processes, eliminating the need for manual record books.

Innovative Features and Streamlined Operations

Headquartered in Ahmedabad, VastraApp offers apparel manufacturers a comprehensive suite of features that streamline their operations. From maintaining design catalogues, sales orders, and purchase records to optimizing production job slips, packaging, and dispatch, VastraApp empowers manufacturers with a seamless platform. The mobile-first app enables easy communication through text , audio, and photo notes. Moreover, VastraApp’s intelligent reminders and analytics anticipate orders based on past activity, enhancing supply chain efficiency.

Transforming the Industry

VastraApp’s impact on Gujarat’s textile industry has been significant. With an initial investment of Rs 5 crore, the company has successfully onboarded over 3,000 clients within Gujarat. Closing FY23 with a revenue of Rs 2 crore, VastraApp is gradually expanding its footprint in markets such as Maharashtra, Delhi, Madhya Pradesh, Punjab, and more. This growth showcases VastraApp’s transformative potential in redefining how textile manufacturers operate and thrive.

Exclusive Focus on Textile Business Operations

VastraApp’s unique proposition lies in its exclusive focus on textile business operations. The app streamlines every facet, from registration to team integration, providing manufacturers with a holistic solution. Transactions that were once confined to manual ledgers seamlessly transition to the app, optimizing order updates and job assignments. VastraApp offers real-time insights, granting business owners enhanced visibility into their operations. The platform’s efficient customer and karigar onboarding process fosters smooth communication, ensuring a seamless workflow.

Overcoming Challenges and Shifting Mindsets

VastraApp’s journey hasn’t been without its challenges. Trust remains a significant hurdle, as manufacturers are protective of their designs and proprietary information. To build trust, VastraApp strategically onboards market influencers and establishes strong relationships with industry associations. Additionally, overcoming manufacturers’ resistance to adopting tech-based solutions has been another milestone. The COVID-19 pandemic accelerated tech adoption among SMBs, leading manufacturers to realize the benefits of digitization in streamlining daily operations.

Driving Efficiency and Savings

VastraApp’s impact is measurable and significant. An internal survey revealed that manufacturers using the app experienced a 90% increase in order processing efficiency for managing finished goods inventory. By efficiently managing karigar stock, production capacity surged by 40%, resulting in substantial cost savings ranging from Rs 2 lakh to Rs 20 lakh, depending on the business scale. VastraApp’s subscription plans, ranging from Rs 6,000 to Rs 50,000, cater to diverse manufacturer needs.

The Bright Future of VastraApp

As the textile industry continues to evolve, VastraApp’s future shines brightly. The company’s growth rate of 2X year-on-year and the onboarding of over 150 businesses every month underscore its rapid expansion. VastraApp’s commitment to innovation includes building a multilingual technology, enabling deeper penetration across India. An updated business connect feature further enhances the app’s capabilities, allowing manufacturers to seamlessly engage with different clients within the platform.

Vikash Rajpurohit’s journey exemplifies the transformative potential of innovation in the textile industry. With VastraApp, Rajpurohit is empowering manufacturers to overcome longstanding challenges, streamline operations, and embrace digital solutions. As VastraApp continues to redefine textile management, its impact on the industry’s efficiency and growth is undeniable. Rajpurohit’s vision and dedication position him as a trailblazer, driving positive change within India’s textile landscape.