SIVVI.com: Rashid Alabbar’s Masterstroke in the Middle East’s Fashion & E-Commerce Revolution

Rashid Alabbar, a prominent figure in the world of e-commerce and the son of one of Dubai’s most influential retail moguls, is taking the family legacy to exciting new heights. By blending traditional retail success with the dynamic world of online shopping, Rashid is shaping the future of retail in the Middle East. As co-founder of Alabbar Enterprises and innovative online platform SIVVI.com, Rashid preserves his family’s legacy in a revolutionary way. Boasting impressive growth in online ventures and a deep understanding of both global and local markets, Rashid builds a retail empire for the next generation.

Rashid Alabbar marks a significant shift in the retail landscape of the UAE by rising in the world of e-commerce. As co-founder of Alabbar Enterprises and SIVVI.com, Rashid is not only holding up the retail legacy that his father built but is also redefining success in the digital age. By focusing on the growth in demand for online shopping, especially in the fashion and beauty sectors, Rashid has successfully bridged the gap between traditional retail practices and the future of e-commerce.

It all started in 2012 with the launch of Alabbar Enterprises, from which Rashid quickly positioned his company as the lead in digital retail expansions in the region. Barely a year later, he founded SIVVI.com, a vibrant and energetic online marketplace focusing on more than 100 global leading brands for fashion, footwear, beauty products, and accessories. Under his leadership, SIVVI.com has experienced tremendous growth, as the platform witnessed a 30% growth month on month, clearly reflecting the change in consumer preferences in the region. The success story of SIVVI.com reflects the trend of online shopping that is increasing in the Middle East, especially among the younger generation. Alabbar’s keen sense of market trends and consumer demands allowed SIVVI.com to cater to a diverse range of tastes, from high-street brands to boutique labels, making it the go-to destination for shoppers seeking the latest in fashion and beauty.

Alabbar’s ambition doesn’t end with the growth of SIVVI.com. His strategic vision is apparent through his company’s 4% stake in YNAP, or Yoox Net-a-Porter Group, which owns major online retailers like Net-a-Porter and Mr Porter. In doing so, Alabbar ensures that more global brands will reach the Middle East market, thus positioning SIVVI.com and other ventures under Alabbar Enterprises as leaders in the e-commerce landscape of the region.

This is part of Alabbar’s bigger plan to turn the Middle East into a major hub for global e-commerce. His investments and expansions across the region are a direct response to increasing demand for high-quality online retail experiences. As brands from around the world seek to enter the Middle East, Rashid’s experience in both local markets and international commerce provides the ideal bridge between these two worlds.

Looking ahead, Rashid Alabbar is clear where he wants SIVVI.com to go: position it as the leader within the regional e-commerce ecosystem, and also establish the Alabbar Enterprises at the forefront of the digitization of the retail channel in the UAE. Based on his in-depth familiarity with technology, trends in the retail industry, and shopper behaviour, Rashid remains well-equipped to lead family business into a digital age.

As more consumers in the UAE and the Middle East at large move their purchasing power online, this will be the perfect platform for SIVVI.com to fully exploit the changes. With Rashid Alabbar at the helm, the future of e-commerce in the Middle East looks brighter than ever, ensuring that his family’s legacy will not only live on but thrive in the age of digital commerce.