Prerna Pant: Driving Data-Led Marketing Through Social Intelligence

Prerna Pant is the co-founder of Circus Social, a company at the intersection of social media, data, and digital intelligence. With a strong background in marketing and communications, she has built a career focused on helping brands understand audiences through meaningful insights rather than guesswork.

From Strategy to Scalable Solutions

With global experience across markets, Prerna brings a strategic perspective to the rapidly evolving digital landscape. At Circus Social, she plays a key role in shaping business strategy, strengthening client relationships, and expanding the company’s footprint. Her expertise in customer engagement and business development has been central to the firm’s growth.

Recognizing the growing demand for real-time, actionable marketing intelligence, Circus Social began developing 20/Twenty, a platform designed to function as a comprehensive analytics dashboard for marketers. Often compared to a “Bloomberg terminal for marketing,” the tool aims to help brands track trends, measure performance, and make informed decisions using data from social and digital channels.

Building Smarter Marketing Ecosystems

Prerna’s work reflects a belief that effective marketing today must be driven by insight, not instinct. By combining analytics with strategic thinking, she has helped Circus Social position itself as a trusted partner for organizations seeking clarity in a noisy digital world.

Leadership and Vision

As a business leader, Prerna focuses on building long-term value—both for clients and within her team. Her approach emphasizes collaboration, adaptability, and continuous learning, qualities that are increasingly essential in modern marketing.

Through Circus Social and its evolving technology platforms, Prerna Pant continues to influence how brands listen, respond, and grow in the digital age.