Nancy Tyagi Is Stitching Her Own Success Story

In the fast-moving world of fashion content, where trends change overnight and virality often feels accidental, 20-year-old Nancy Tyagi has created her own lane. Known by her Instagram handle @nancytyagi___, the Delhi-based creator is currently ranked number one in her category — and her journey to that spot feels anything but ordinary.

Nancy did not enter content creation chasing glamour. She started during the Covid lockdown with a simple intention: to support her mother and add a little extra income to the household. What began as a practical decision slowly turned into a creative calling. Instead of simply styling ready-made outfits, Nancy started designing and stitching her own clothes. That choice changed everything.

Her big breakthrough came when she appeared at the Cannes Film Festival wearing outfits she had designed and crafted herself. In a space dominated by luxury brands and celebrity stylists, Nancy stood out not just for how she looked, but for what she represented — self-made creativity. The internet took notice. Fashion lovers admired the detailing. Young creators saw possibility.

At just 20, her numbers reflect serious influence. With an average of over 8 million impressions and more than 12 million average views, her engagement is not just wide — it is active. A Goat Score of 9.11 and a strong genuity rating underline what audiences already sense: her presence feels authentic.

Recently, Nancy expanded her reach beyond social media by collaborating with actor Ananya Panday to design outfits for Call Me Bae on Prime Video. It was a significant moment. From stitching outfits at home during lockdown to designing for a mainstream entertainment project, her growth feels both organic and earned.

What makes Nancy different is that she does not position herself as untouchable or elite. She shows the process — the fabric sourcing, the cutting, the late-night stitching. Her audience is not just watching fashion. They are watching effort, resilience, and skill.

In a space often driven by brand endorsements and borrowed luxury, Nancy Tyagi represents something refreshing. She reminds people that influence does not always come from access. Sometimes, it comes from ability.

And perhaps that is why her story resonates so strongly. Because beyond the numbers, beyond the rankings, it feels real.