Luxury Sneakers, Supercars, and Boxing Gloves: The Many Facets of Rashed Belhasa

He is more than the son of Dubai’s construction tycoon, Saif Ahmed Belhasa, and known widely by his social media moniker “Money Kicks.” Born into one of the wealthiest families in the UAE, Rashed could have chosen a life of quiet luxury, but instead, he has pursued his passions, making a name for himself as a fast-rising influencer, YouTuber, and entrepreneur.

Despite being born into elite circumstances, Rashed has still proven himself to have self-made success. He has tapped into his interests-to name a few, luxury cars and sneakers as well as professional boxing-and built a personal brand that speaks to millions of fans around the world. Today, Rashed’s YouTube channel has more than 3.59 million subscribers, and his streetwear business and boxing career further speak to the versatility of this public figure.

Rashed has always been passionate about luxury goods. At the age of 16, he started buying expensive cars and snickers. These items for passion turned into a lifestyle. His car collection with Ferraris, Rolls-Royces, and Lamborghinis reflected an individual style. Those are not the regular cars; they are designer-wrapped cars—Louis Vuitton and Supreme, which makes it quite luxurious and exclusive. He also possesses a fantastic sneaker collection, and according to some estimations, the value of his sneakers goes over $1 million. Sneakerheads and fashion enthusiasts are highly interested in Rashed’s obsession over these extraordinary, exclusive sneakers. As it turns out, these high-end shoes become more than a hobby-it has become a successful business, where Rashed is at the forefront of a trend.

He possesses the excellent quality of turning passion into profit. The YouTube channel Money Kicks, which started out as just a site showcasing his sneaker and car collection sites but has evolved into many forms of celebrity interviews and vlogs and behind-the-scenes moments in his real life. Whether it be collaborations with world icons such as Floyd Mayweather or even his high-profile boxing matches, Rashed’s content shows the audience the glamorous yet authentic life of a young entrepreneur. His videos, which are almost always featuring Dubai’s excesses, have catapulted him to fame on social media. The grotesque lifestyle, alongside the down-to-earth characteristics, makes for a compelling narrative that keeps his viewers peeled.

Apart from YouTube, Rashed has had other businesses up his sleeves. Recently, he took up professional boxing, just like some of the biggest names in the sport. He reappeared in the big boxing match in 2021, reminding everyone once again of how ready he is to face all new challenges outside of his comfort zone. Rashed’s commitment to fitness and sports only adds another dimension to this multi-versed personality. Rashed is quite an innovative music artist as well and has made videos with multiple artists. His musical life mirrors his energetic lifestyle, reaching out to a much younger and diversified crowd.

While his fame was yet still getting its base in social media and luxury collections, Rashed had to play out his entrepreneurial spirit by establishing his own streetwear brand. His line is urban clothing, a reflection of the impact that global streetwear trends have brought. He made sure, with stiff emphasis on quality and exclusivity that his brand rose to the top spot among fans as well as fashionistas.

Many may consider that Rashed earns the success for his family, but entrepreneurship experiences say something else. He has managed to build a considerable personal fortune because of his passion and hard work. He keeps evolving as a businessman, an influencer, and a public figure; always an example for the young around the world – proving that success isn’t in our blood but is achieved.