King The Pop Star Behind the Sensational Fragrance ‘Blanko’

In the dynamic and competitive world of fragrances, April 2023 marked a significant milestone with the debut of an exceptional scent known as “Blanko.” This aromatic creation swiftly became a sensation, capturing the hearts and senses of fragrance enthusiasts worldwide. The brainchild behind this remarkable perfume is none other than the multifaceted pop star, King, and the astute entrepreneur, Raj Shamani. Together, they embarked on a journey to redefine the fragrance industry, and what they achieved is nothing short of extraordinary.

Origins and Collaborative Brilliance:

The origins of Blanko are deeply rooted in the convergence of two seemingly distinct worlds: music and business. King, also known as Arpan Kumar Chandel, made his indelible mark on the music scene in 2019, most notably through his appearance on MTV Hustle. It was his track ‘Tu Aake Dekhle’ that truly catapulted him to stardom, amassing a staggering 400 million views on YouTube. King’s star continued to rise, especially after collaborating with global music sensation Nick Jonas. On the flip side of this dynamic partnership is Raj Shamani, a prolific entrepreneur and the co-founder of House of X, alongside Neeraj Kumawat. House of X is a platform renowned for its unwavering support in helping creators and celebrities launch their own brands, making it the perfect incubator for King’s ambitions within the perfume industry.

The Birth of ‘Blanko’:

The concept of Blanko began to take shape during a podcast conversation between King and Raj Shamani. It wasn’t merely about creating another product; it was about crafting a fragrance that would allow King’s fans to embody a part of him. It was a visionary idea that transcended traditional merchandise, seeking to create a deeper connection between artist and audience. House of X, celebrated for its comprehensive business operations, was the natural choice to transform this vision into a tangible reality.

Blanko’s Spectacular Reception:

The launch of Blanko was nothing short of spectacular. On its debut day, the brand experienced an astonishing surge of interest, attracting an incredible 80,000 customers and amassing sales nearing Rupees 20 lakhs. The fragrances introduced by Blanko, aptly named ‘Dawn’ and ‘Dusk,’ became instant favorites, propelling Blanko’s monthly revenue to an impressive Rupees 1 crore within a mere three months of its inception. However, Blanko is not content to rest on its laurels. The brand is on the cusp of introducing perfumes that incorporate groundbreaking ‘time lock technology,’ a revolutionary advancement that is set to redefine the industry standards. This innovation, a pioneering first in India, ensures that the fragrance lingers for an astonishing 24 hours on clothing and up to 16 hours on the skin. It represents a quantum leap in fragrance endurance and has set a new benchmark for the industry.

With a harmonious blend of ambition and strategic thinking, King and Raj Shamani have set their sights on an ambitious goal – to achieve an annual recurring revenue of Rupees 100 crore for Blanko within the next two years. In the expansive and fiercely competitive perfume market, Blanko’s aroma undoubtedly stands as a unique and captivating offering. It serves as a compelling testament to the seamless fusion of music and entrepreneurship.

As Blanko continues to captivate fragrance enthusiasts and music fans alike, it stands as a shining example of how artistic vision, entrepreneurship, and unwavering determination can come together to create something truly extraordinary. In an industry where individuality is celebrated, Blanko has asserted itself as a beacon of innovation and a harbinger of change, leaving an indelible mark in the world of fragrances.