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Jaydeep Barman, The Man Behind the Giant Rebel Foods

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Jaydeep Barman

Jaydeep Barman is an Indian entrepreneur and the co-founder of Rebel Foods, formerly known as Faasos Food Services Pvt. Ltd. Rebel Foods is a Mumbai-based food tech company that operates cloud kitchens and delivery brands in several countries.

Barman was born in Kolkata, India, in 1983. He completed his schooling from Don Bosco, Kolkata, and graduated from IIT Bombay with a degree in mechanical engineering. He later earned an MBA from INSEAD, France.

After completing his MBA, Barman worked with McKinsey & Company in London as a management consultant for two years. In 2011, he returned to India and co-founded Faasos with Kallol Banerjee, his colleague from IIT Bombay. Faasos started as a chain of quick-service restaurants that offered Indian wraps and biryanis. In 2014, they pivoted their business model and launched Faasos as an online food delivery platform.

In 2018, the company rebranded as Rebel Foods and expanded its operations to other countries, including Indonesia, the UAE, and the UK. Rebel Foods operates a network of cloud kitchens that produce food for its various delivery brands, such as Behrouz Biryani, Oven Story, and Mandarin Oak. The company has also collaborated with several online food aggregators, including Swiggy and Zomato, to expand its reach.

Under Barman’s leadership, Rebel Foods has raised over $375 million in funding from various investors, including Sequoia Capital, Lightbox Ventures, and Coatue Management. As of 2021, the company has over 300 cloud kitchens in 35 Indian cities and operates in 10 other countries. Rebel Foods aims to disrupt the traditional restaurant industry with its innovative approach to food production and delivery.