Inside ITP Media Group: Where Dubai’s Influence Shapes Global Media Trends

ITP Media Group is a global influential media group. It has a long arm and influence that stretches beyond its headquarters in Dubai, to Abu Dhabi, Saudi Arabia, India, the UK, Germany, and the USA with more than 60 media brands under its portfolio of consumer, business, and influencer divisions. Through such a list of the most powerful and impressive lineups, this would reach more than 50 million visitors every month. Such forceful media presence in the Middle East and beyond are provided by ITP because it’s one of the most massive media companies. With powerful brands such as influencer marketing, the giant media companies keep on experiencing the transformations inside the ever-changing landscape of the media.

ITP Media Group has a portfolio of brands that speaks to its flexibility and influence across various industries. It’s most popular publications include Arabian Business, Cosmopolitan Middle East, Esquire Middle East, Grazia Middle East, and Harper’s Bazaar Arabia. These publications have gained great readership, making ITP a trusted name in lifestyle, business, and entertainment. Titles like Time Out are tailored towards regional consumers, but it has publications in the UAE, Abu Dhabi, and Doha, each giving local flavours and reporting on events suitable to a region’s own culture. For ITP, localization of knowledge has helped drive much of its success-that is to say, being able to attract different sorts of groups of audience while allowing for brand identity to spread broadly.

In 2017, ITP took the digital leap forward with ITP Live, a social media and influencer marketing agency that soon gained significant traction. ITP Live partners with famous international and regional influencers such as Omar Borkan, Logan Paul, Mo Vlogs, Amanda Cerny, and Ahmed Al Nasheet. This division has seen ITP take a spot in the rapidly growing economy that is influencer-based by being able to bridge the old with the new, that is, bridging traditional and digital media. Digital media now leads at ITP Live, providing social platforms for ITP Media Group, thereby opening access to new, younger markets.

This is again proved by its charity contributions. In 2019, ITP joined a 24-hour broadcast hosted by OHM Live for a COVID-19 relief programme. This included some well-known global celebrities like Dua Lipa, Jason Derulo, and Deepak Chopra. ITP is using its media fame for good and making sure its media presence will not only be one of entertainment but also positivity toward society.

Beyond content, ITP Media Group stands as the voice of media and entertainment, with distinguished awards and events. Arabian Business Awards recognizes key individuals in the Middle East-whether they be rulers or celebrities-to commemorate those who influence economic and cultural development. In 2019, ITP hosted the GQ Man of the Year Awards at the Louvre Museum in Abu Dhabi with attendance from some international stars including Mo Salah and Alessandra Ambrosio. This is events that really propel the brand of ITP and further position Dubai and the UAE as places where global culture and excellence congregate.

Even further evidence of ITP’s influence comes in the form of happenings like Harper’s Bazaar Arabia’s World of Fashion Capsule, which last year had Victoria Beckham hosting. Such events just make ITP Media Group trendsetters in the industry: always celebrating innovation, talents, and achievements while providing an inclusive and dynamic media landscape that speaks to audiences regionally and internationally.

It continues to be focused on Dubai and still enjoys the world’s view under the group umbrella, in which it stands, hence ITP’s success at being strong globally through having adapted itself in accordance with digital trends and advocating and hosting events in order to enhance their social responsibilities as well as hosting international quality events in the arena. This would push ITP Media Group on another pioneering journey to mould the stories that people would have to share across the globe with an eye toward the future.