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How To Increase Productivity Of A Halal Food Business?

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A growing need for products with Halal guarantees has arisen as a result of the yearly growth in demand for halal products, including goods and services, particularly for food and beverages. Global awareness and demands are on the rise, which has led to an increase in halal food and beverage producers in both Muslim and non-Muslim nations.

In Asia, Africa, and Europe, the demand for halal goods increased significantly. This has also led to a rise in consumer demand for halal goods, which has increased the pressure on manufacturers to adhere to Islamic law when creating food and beverage products.

The advantages of health concepts, which continuously influence consumers’ eating habits, are the main factors driving the global growth of the halal food market. As a result, halal food is now more widely accepted by consumers in non-Islamic communities. Muslims living in non-Muslim communities use multiple Islamic apps to locate the nearest Halal food outlet.  Muslim Pro an Islamic app that covers a diverse range of topics; from da’wah to food recipes, Islamic finances and locate Halal food outlets.

Additionally, a variety of halal foods are offered to consumers by food manufacturers, which has contributed to the market’s positive growth. As the number of Muslims in the world rises, so has the consumption of halal food; as a result, the halal market grows as an individual niche.

1.     How To Increase Productivity Of A Halal Food Business?

The success of Halal food business depends on compliance with standards, guidelines, and procedures related to hygiene, cleanliness, quality, trustworthiness, and safety in addition to what is deemed permissible, acceptable, or even legal.

 The productivity of a Halal food business relies on the following:

2.     Make The Food Supply Chain In Compliance With Sharia Law:

The food supply chain has a significant impact on the productivity of a halal food business and the quality of its service. To ensure Sharia law compliance from the point of origin to the point of consumption in a Halal supply chain, the total of these individual activities must integrate seamlessly across all business activities. However, the complexity of international trade and the lengthening food supply chains have made compliance more difficult.

The interdependencies that characterize and shape modern halal supply chains are put to the test as goods move through every stage of production and between enormous distribution networks in the direction of the consumer.

3.     There Shall Be A Strong Relationship Between Supplier And Producers:

Suppliers and producers must now strengthen their relationships with retailers and customers to meet the higher expectations placed on them to ensure their long-term viability. Due to the expanding customer base, efficiencies and speed to market are being prioritized more.

While effectiveness and efficiency are essential elements of any supply chain, suppliers must also be aware of the maintenance of product quality and the reliance on certification processes, both of which can affect the integrity of Halal.

Therefore, suppliers and producers need to make sure that the infrastructure, facilities, and logistics equipment that support distribution comply with legal requirements. This equipment and infrastructure must be routinely maintained, cleaned, and equipped with the necessary safeguards to prevent contamination.

Suppliers must make sure they have complete control over all phases of distribution, including full transparency in product movement, to ensure chain compliance. Securing the logistics-related services required to implement preventive or mitigating measures along the supply chain depends on this transparency or visibility.

4.     Workers Shall Be Trained:

Consumers’ concerns about food origin, authenticity, safety, and quality are growing as they become more educated, knowledgeable, and aware of global food safety crises and incidents. As workers develop the necessary capability along Halal food supply chains to meet these market expectations, the human element thus becomes a crucial piece of the puzzle.

5.     Regulation And Certification Of Food Production Processes:

Currently, assurance, regulation, and certification of food production processes are the main areas of focus for Halal compliance. Concerning production, manufacturing, on-farm facilities, and slaughtering facilities, these related standards work to regulate cleanliness, hygiene, and cross-contamination with non-Halal foods. Physical segregation is essential to maintaining the product’s Halal status not only during the production phase but also throughout the supply chain.

6.     Proper Hygiene Is Carried Out:

All participants in the Halal supply chain must make sure that proper hygiene upkeep is carried out. Regular inspections of the waste, pest, and cleaning systems of all logistics service providers should be part of this program. It is necessary to adhere to established procedures and keep an eye on the distribution team’s hygiene. While the product is in transit, these compliance regimes should also include appropriate hygiene control measures and protocols.

7.     Halal Products Shall Come With Proper Labels:

Halal products must also have prominent labels that are easy to read for identification. Additionally, to maintain continuity and integrity of product flows, all employees performing operational duties should receive adequate training in Halal food hygiene and protocols.

8.     Consider Halal Food Traceability:

Since more instances of the misuse of the Halal Certification and Regulatory logos have been discovered, halal food fraud appears to be on the rise. These dishonest tactics show that it is difficult to determine product compliance. All participants and stakeholders in the halal supply chain share responsibility for halal food traceability. To identify the product, process, participant, and marketing attributes as well as the associated logistics data in the supply chain from both an upstream and a downstream perspective, halal traceability aims to be recorded at each node and stored centrally in a secure database.

Halal certification and regulatory bodies must introduce standardization protocols using the same accreditation standards to further facilitate the implementation of traceability. To increase the transparency of information flows within the supply chain, traceability and tracking systems are tools for quick communication, which necessitate intensive cooperation from all parties.

It is important to note that the absence of agreed-upon Halal standards that are acceptable to Muslims worldwide presents a significant barrier to the continued security of the Halal industry and the growth that follows. It is known that each country has its Halal compliance standards, which makes control and checking challenging.

Final Thoughts!

The demand for Halal products has significantly increased. This has increased consumer demand for Halal products, which has put more pressure on manufacturers to produce food and beverage products in accordance with Islamic law. To increase the productivity of a Halal food business, is to make sure that the food supply chain is in compliance with the Sharia law and all standards, guidelines, and procedures related to hygiene, cleanliness, quality, trustworthiness, plus safety are considered.

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The WittyFeed Triumph: Vinay Singhal, Parveen Singhal, and Shashank Vaishnav’s Journey to Content Dominance

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Vinay Singhal, Parveen Singhal, and Shashank Vaishnav have created a stunning success story with WittyFeed in the digital world, where content is king. Rising from the ashes of failed businesses, these computer experts changed course and built the second-largest content platform globally, only surpassed by BuzzFeed. This piece explores the story of these visionary founders and how WittyFeed rose to prominence in the content industry.

In 2013, faced with the setbacks of two unsuccessful ventures, Vinay, Parveen, and Shashank decided to stay the course. Ditching Evrystry.com and FollowMe247, they envisioned a content platform that catered to the needs of content creators, distributors, and consumers. This vision materialized in September 2014 with the launch of WittyFeed—a platform that rapidly ascended the ranks to become the third-most visited website in the Indian entertainment category.

For Vinay Singhal, WittyFeed is not just a content platform; it’s a technology play. Leveraging robust technology and analytics, WittyFeed ensures its content goes viral by intricately guiding content selection, creation, distribution, and monetization. Real-time data analysis and insights into user behavior empower thousands of influencers to disseminate content, making WittyFeed a formidable player in the global content arena.

WittyFeed’s strategic foresight extends to its strong network of influencers, positioning the platform years ahead of its competitors. Recognizing influencers as the distributors in the digital world, WittyFeed created Viral9.com—an influencer platform with around 15,000 influencers. These influencers, with millions of followers, redirect traffic to WittyFeed, creating a symbiotic relationship that propels the platform’s reach.

WittyFeed’s impact transcends borders, with a presence in Spain, the US, and the UK, while rapidly gaining traction in India. The platform boasts over 100 million sessions and 60 million unique visitors monthly, generating revenues of ₹30 crore in FY17. Programmatic advertising forms a significant revenue stream, complemented by sponsored content collaborations with around 70 brands, including Uber, Coca-Cola, and Zee Studios. By endearing itself to brands, WittyFeed aims to derive 40 percent of its revenues from brand partnerships.

While WittyFeed has thrived, the platform remains vigilant about potential challenges, especially as Facebook’s algorithms evolve. Vinay emphasizes the importance of steering clear of click-bait and focusing on quality content to maintain a symbiotic relationship with Facebook. Future strategies include the integration of video content, fostering collaborations with mobile apps, and seeking a series A funding round for expansion.

The success of WittyFeed lies in the synergy of its founders—Parveen Singhal, Vinay Singhal, and Shashank Vaishnav. Parveen, the Chief Content Officer, envisions video content as the next growth frontier. Vinay, with a knack for building solutions, steers the technology-driven aspects, while Shashank, the Chief Technology Officer, brings real-time data analytics to the forefront.

As WittyFeed charts a course toward greater heights, its founders remain attuned to the evolving nature of digital consumption. Vinay Singhal encapsulates the essence of their journey, emphasizing the imperative of staying at the forefront of change. The triumvirate’s journey from the brink of failure to commanding one of the world’s largest content platforms is not just a success story; it’s a testament to resilience, innovation, and the power of strategic vision. In an ever-evolving digital landscape, WittyFeed and its founders stand poised for continued impact and influence.

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Rahul Narang and Saurabh Arora: Architects of Healthcare Transformation at Lybrate

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Rahul Narang and Saurabh Arora‘s combined genius is evident in the rapidly changing field of healthcare innovation as they lead Lybrate, a ground-breaking online platform for medical consultations. The story takes place against the backdrop of Saurabh Arora, who attended Columbia Business School and IIT Delhi before purposefully changing his course. 2014 saw Arora leave his position as a data scientist at Facebook in Silicon Valley in order to pursue his homegrown business goals. This crucial choice launched Lybrate in 2015, a platform that has the potential to completely transform patient-doctor relations.

Arora’s vision for Lybrate germinated during a visit to India, where he keenly observed the challenges posed by self-medication in rural areas and the inconveniences faced by urban denizens. Fueled by a determination to bridge these gaps, Arora enlisted the expertise of his former colleague and friend, Rahul Narang, who assumed the role of co-founder and chief technology officer at Lybrate.

The platform, operating as an online out-patient department (OPD), strategically deploys technology to enhance the accessibility of quality healthcare across India. Arora’s mission was to seamlessly connect patients and doctors, transcending geographical constraints. In less than three years, Lybrate has garnered over 1 lakh registered doctors, facilitating upwards of 6 million interactions monthly. These interactions span doctor searches, health queries, and appointments for consultations and lab tests.

The triumph of Lybrate can be attributed to its innovative approach and meticulous planning. Arora underscores the critical importance of aligning the product with the workflow of doctors, fostering positive word-of-mouth recommendations. The nascent stages involved securing funding, with Gokul Rajaram, a luminary in developing Google’s AdSense network, playing a pivotal role. Lybrate secured a seed round of $1.23 million from Nexus Venture Partners, Rajaram, and independent investor Vispi Daver in August 2014. A subsequent funding round in July 2015 saw a commitment of $10.2 million from Tiger Global, Nexus Venture Partners, and Ratan Tata, propelling Lybrate’s mission to new heights.

The healthcare landscape in India presents a formidable challenge, marked by a concerning doctor-patient ratio of 1:1,700, as highlighted by a joint report from KPMG and Ficci. What sets Lybrate apart is its unwavering focus on alleviating the doctor shortage. The platform’s workflow begins with anonymous health-related queries from patients, evolving into online or offline consultations as comfort levels with the doctors on the platform grow.

Lybrate’s distinctive patient engagement model places the patient at the center, offering access to a comprehensive spectrum of healthcare services. This strategic differentiator positions Lybrate favorably against Practo, its major competitor, which primarily functions as a doctor discovery platform. While Practo concentrates on appointment scheduling, Lybrate is committed to transforming the patient-doctor interaction and propelling it into the digital realm.

Despite the myriad challenges, Lybrate has achieved a commendable turnover of over ₹22.45 crore in FY15-16, with aspirations to reach ₹25 crore in the current fiscal year. The platform boasts various revenue streams, including ‘Lybrate Consult,’ allowing users to consult preferred doctors for a fee. ‘Lybrate Lab+’ and ‘Lybrate Cube’ contribute significantly to the company’s revenue by facilitating lab tests and providing tools for doctors to enhance their online presence.

As the health tech industry witnesses an influx of competitors, Lybrate’s early entry into the fray positions it as a frontrunner. However, challenges persist, and success in this dynamic landscape hinges on delivering a substantial value proposition for both patients and doctors. The journey of Rahul Narang and Saurabh Arora with Lybrate symbolizes a commitment to quality and innovation, marking the advent of a new era in online healthcare solutions.

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Abhishek Shah: Revolutionizing Diabetes Care Through Digital Therapeutics

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Abhishek Shah, the 34-year-old CEO of Mumbai-based Wellthy Therapeutics, stands out as an innovator in a world where chronic illnesses like type 2 diabetes are becoming more prevalent. With its AI-powered smartphone app that provides a customised health coach experience, Wellthy Therapeutics aims to revolutionise the treatment of type 2 diabetes. The journey of Abhishek Shah, the founding of Wellthy, and the significant influence it has had on patients such as Smruti Daru are all covered in this article.

Abhishek Shah’s foray into healthcare entrepreneurship was inspired by personal experiences. Growing up in a family of healthcare entrepreneurs, with parents diagnosed with chronic diseases, Shah witnessed the challenges of managing conditions like hypertension and diabetes. This exposure laid the foundation for Wellthy Therapeutics, founded in 2015 with the vision of leveraging technology for behavioral change in healthcare.

Wellthy Therapeutics’ mobile app serves as a personal health coach, utilizing AI to analyze patient data and habits. The app provides continuous guidance and motivation for adopting healthier lifestyle choices, crucial for managing type 2 diabetes. For individuals like Smruti Daru, the app has been transformative, helping her achieve significant improvements in glycated haemoglobin levels and weight within a short period.

At the core of Wellthy’s philosophy is an outcome-focused approach. Abhishek Shah emphasizes the importance of improving patient outcomes by addressing behavioral changes. The app guides patients through their daily routines, encouraging them to log diet, monitor sugar levels, track weight, and adhere to exercise routines. This focus on quantifiable outcomes sets Wellthy apart in the realm of digital therapeutics.

Wellthy Therapeutics has garnered recognition and endorsements from major organizations. Partnering with the Research Society for the Study of Diabetes in India (RSSDI) in 2016, Wellthy became a prescribed application for doctors. The company presented positive clinical outcomes at an American Diabetes Association conference, establishing itself as the first South Asian digital therapeutics firm with such achievements. Understanding the unique cultural nuances of India and Asia, Wellthy tailored its app to cater specifically to the genetic makeup, behavior, and values prevalent in the region. Recognizing that two-thirds of the world’s diabetics reside in Asia, Wellthy’s regional focus positions it strategically in the fight against diabetes.

Abhishek Shah’s commitment to improving healthcare outcomes is reflected in Wellthy’s self-funded growth. Investing around ₹2.9 crore into the venture, Shah prioritized creating a product that genuinely benefited patients. Wellthy’s expansion involves unique partnerships with hospitals, doctors, patients, and insurance companies, laying the groundwork for future growth. With plans to go live in the Middle East later this year, Wellthy envisions achieving a full-fledged presence in Asia within four to five years. The company’s trajectory aligns with its mission to redefine diabetes care through innovative technology and a patient-centric approach.

For Abhishek Shah, the journey of building Wellthy intertwines with the personal milestone of becoming a father. This balancing act, navigating the realms of first-generation entrepreneurship and first-time fatherhood, shattered perceived limitations and unlocked newfound capabilities. Shah’s dedication to his vision has not only transformed his life but has become a source of empowerment for individuals managing diabetes.

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