How to Grow as a Toronto Real Estate Agent | TAKEOVER with Randy Selzer

Randy Selzer’s name rings in many popular neighborhoods in the GTA.  The Greater Toronto Area and Randy Selzer are definitely one with each other. But a true fact that Randy has shared with us – “You can’t be a jack of all trades in this business. Your niche city, is your niche market. Become an expert in it so you’re the only one a customer can trust to call.”

Today we’re going to talk about how the well-known Toronto Real Estate Agent has become an influential agent in Toronto/Mississauga and how he has grown to where he is today. For the past 30 years Randy’s been selling homes back and forth continuously.

Being a realtor, but not just any realtor.. a SUCCESSFUL realtor is a glamorous luxury life in the eyes of aspiring new agents or like-minded individuals thinking of entering the real estate field. Truth is it can be, but there’s much to know and learn about how to sell a home before jumping into this industry.

Randy Selzer is a single agent in a province with over 60,000 people with a real estate license (permitting them to sell homes) which is an OUTRAGEOUS amount of competition. The Toronto Area is a very high saturated location with tons of opportunity, but tons of challenges. Randy shares with us that you need to differentiate yourself from the rest of the crowd. “What are you doing differently than what everyone else is doing right now?” Randy says to us.

An established agent, been in the business for the 30 years. Selzer explains that with even all the success you’ve achieved so far, you still have to continue moving forward and growing the same way, if not even more than the last time due to the high density of competition and passionate new agents. “If you’re not growing, then you’re dying”. Randy says based on a seminar he learnt from Bob Proctor. Randy is clear about the cities which he excels in. Mississauga being his number one, and everything else nearby being a secondary. He’s definitely great at serving homes beyond his region of Mississauga but within his hometown city, he’s not great. He is outstanding. Randy explains to us that many agents will go out of their way to promote that they can provide service in Toronto, Brampton, Mississauga, Vaughan, Hamilton, Niagara Falls, Burlington, Oakville, Barrie, etc. But these agents are forgetting that they’re also saying that they’re not an EXPERT in their one main specific city. Why is that? Because they’re spreading themselves too thin and won’t know prices, bidding war strategies, turnaround times for a buy or a sell, and many more in their main city. Selzer sums it up for all of us – “Everyone will call you for help in that sector because you know that sector BETTER than anyone else”.

Randy Selzer understands serving your customers needs. We all can agree that main reason one may sell their home is because there’s a profit within it. But there has to be more to it. We asked Randy what other hidden gems could there be within the buying/selling margins? Working not only with just families, but investors as well. Condos. New builders. Become platinum in your city. When you’re platinum in your city, you don’t have to think to give a price on a home in your area, you just know it. Because you have knowledge and authority in your sector. So most definitely from what we’ve learnt from the successful Toronto Agent is that you have to know the area in which you’re promoting yourself in. But not only have we noticed Randy Selzer exceling in sales on Toronto/Mississauga homes, we’ve also seen him grab the eyes of social media watching what he does and sharing his beliefs, strategies, mindset, artistic style and imagery, and tons more.

Randy has built an audience of over 25,000 individuals following him on across different social media platforms keeping up with his content. Prioritizing your online brand, website and presence may just be another secret to staying relevant within the changes and evolutions of the business and online world.

Keep up with Randy Selzer and even ask him questions here!

Instagram – https://www.instagram.com/randyselzer
YouTube – https://www.youtube.com/channel/UCPY5ueQ5IPMP9cYpPdOzDjQ
Twitter – https://twitter.com/randyselzer
TikTok – https://www.tiktok.com/@randyselzer
Website – https://www.randyselzer.com/