Connect with us

Entrepreneurs

Founder and CEO Of MikMak, Rachel Tipograph

Avatar photo

Published

on

Rachel Tipograph

Rachel Tipograph is the founder and CEO of MikMak, an enterprise marketing eCommerce platform that allows businesses to create a unified digital shop across 200+ online retailers. Brands now have a single source of truth with MikMak to better understand their customers, build deeper relationships with their online store partners, and make wiser decisions faster.

Rachel has regarded herself as a member of the digerati since she was 13 years old and became an eBay power user. Rachel traversed the world for 100 days after joining Gap as the company’s youngest-ever Global Director of Digital and Social Media, where she handled strategy, implementation, and assessment, until founding MikMak in 2014.

Rachel single-handedly altered the eCommerice scene with her startup MikMak, which created a shoppable mobile video platform for the social media age. MikMak works with major companies such as L’Oreal, LEGO, and Unilever to improve their eCommerce performance in stores such as Amazon, Target, Walmart, Sephora, and Ulta. MikMak Attach is software that allows brands to create the most optimized eCommerce product detail pages, and MikMak Studios is a creative service that helps brands with content that results in an eCommerce lift.

MikMak Insights, the company’s flagship product, enhances marketing effectiveness, increases market share over competitors, and strengthens a brand’s retailer positioning. Brands can use MikMak Commerce to develop shopping experiences that are connected to 1500+ online shops and streamline the path-to-purchase from any media.

Since then, MikMak has been named a “Fastest Growing Company in America” and a “Best Place to Work” by Inc Magazine, “#10 Startup in the United States” by LinkedIn, “#1 Commerce Startup” by The Information, and many more accolades for its workplace culture and DE&I efforts.

Rachel has also been acknowledged as a thought leader by major media outlets such as Forbes, where she was named to the Forbes 30 Under 30 list of People Changing the World, Fast Company as The Most Creative People in Business, AdAge as The Most Creative People of The Year, and many others. She’s also been inducted into the American Advertising Federation’s “Advertising Hall of Fame.”