Born in Iraq, model and fashion influencer Rania Fawaz recently threw into the wind the rules governing Dubai fashion with her self-expression and entrepreneurial spirit. With what started off as a fun Instagram hobby of taking photos of herself in glamorous 80’s-inspired outfits and posting them soon intensified into an impressive fulltime career in fashion. Bold vintage prints fuel the passion of Rania, whose impeccable sense of being able to blend both classic and contemporary styles makes her one of the most influential figures in the fashion world of Dubai. But that’s not where her influence stops; Rania has gone further to become a role model for many aspiring entrepreneurs out there by herself launching an apparel line called Morpho Label, as well as collaborating with some of the biggest names in the fashion and beauty industry.

She definitely started from that moment when she found her authentic passion in fashion. Being a little girl, Rania just loved the old style, and then eventually, she came to a certain signature style in old-fashioned looks. Her posts on Instagram attracted attention very soon, as viewers could enjoy the bright, bold outfits remarkably different from minimalist street wear trends today impose on society. Rania’s bold confidence in embracing bold, attention-catching prints made her a trendsetter, and her following grew rapidly as the style caught the attention of global brands in fashion.

Success on Instagram quickly translated to real-life opportunities as she gained popularity; her name was sought after by some of the world’s most prestigious brands. She was also a brand ambassador for luxury brands such as Chanel, Dior, Dior Beauty, and YSL; this further reiterates her ability to speak to high fashion with sophistication and panache. With a wide portfolio of work under the umbrella of these brands, she strengthened her position among the major Dubai influencers. She then became a source for people to take fashion inspiration from.

One of Rania’s biggest success stories is that she launched a clothing label known as Morpho Label. Morpho Label is an assemblage of designs and prints from yesteryears, out of which Rania takes inspirations from her love for such themes. It gets further authenticated with the reception of the brand that generally happens to be quite welcome among fashion aficionados who appreciate attire that holds something unique, has a backdate appeal, and also possesses a modern twist. Through Morpho Label, Rania has not only penned her position in the fashion industry but has also exhibited her skill set in the emergence as a shrewd entrepreneur.

The success of Morpho Label under the entrepreneurial lead of Rania is highly punctuated in the extraordinary understanding of fashion that she possesses and her keen eye for picking up trends. Having introduced her passion for outfits reminiscent of the 80’s in the line, she has created a line that mirrors her loyal follower base as well as caters to the admiration of enthusiasts of vintage aesthetic appeals. These have enabled her to gain an online following outside of the social networks, and position her as one of the forces to be reckoned with in the fashion space.

Apart from modelling and business, Rania Fawaz inspires beauty through lifestyle via social media. One would often find her posting fabulous outfits on her Instagram, but one would also find posts of her beauty routines, skincare tips, and collaborations with beauty brands. Her collaboration with brands such as TheOpen Product and Wear Marcia further epitomizes how she has been able to easily transition between fashion and beauty, offering fans a more holistic look at how they can include style and self-care in their lives.

What separates Rania Fawaz from the rest of the influencers in Dubai is that the content is the most authentic. Amidst a sea of manufactured and overly polished social media, Rania brings freshness to the world with realness. She candidly shares experiences, balancing her career and personal life, or the struggles she faces as a female entrepreneur in the very same industry that sometimes seems against her. Rania’s earthy personality combined with impeccable taste in clothing has won her a devoted fan following that looks to her not only for style inspiration but also motivational push to pursue their passions.

From being one of Dubai’s top influencers to creating ripples in the fashion world with her vintage-meets-modern style and growing fashion label, plus collaborations with top brands – Rania Fawaz continues to do it all. In a perfect blend of high-end luxury with bold retro styles, she has been unapologetically bold and daring, and that’s what sets her apart from all the rest, making her, indeed, a true fashion icon in this region. With her entrepreneurial spirit and passion for fashion, Rania shows no signs of slowing down, and her journey from Instagram model to fashion mogul is one that continues to inspire and captivate her audience.

Seamlessly integrating family, fashion, and luxury, Azza finds herself among the most prominent influencers in the region. Whether sharing adorable family moments, stylish outfits, or attending high-profile luxury events, Azza’s Instagram feed rolls into a perfect blend of relatable warmth and aspirational elegance that draws her followers back.

What sets Azza apart from hundreds of thousands of other influencers is that she is the real deal. While she so easily shares every corner of her family life with her husband and baby boy, it is because of her seamless ability to intertwine moments of warmth with glamorous fashion and luxury that this account becomes anything but boring. Azza’s lifestyle content speaks directly to hearts in the audience-be it milestone moments of her adorable son or chic outfits she rolls out for the luxury brand events. Her latest posts are all about posing in outstanding outfits, spending time with her family, and actually living the most glamorous life. Not surprisingly, she has gained a devoted following of more than 6 million on Instagram. Azza’s content speaks to people who appreciate the harmony of family life and the glamour of luxurious fashion, refined travel, and exclusive experiences.

Azza is not just someone who puts on a show of her personal life; her influence has run far into the business world: luxury industry. She goes to and can be seen at some of the most exclusive brand launches and intimate dinner events. For instance, Azza went to Dior’s night event when it was hosted; proof of her standing as an influencer who is both fashionable and influential.

The latest collabs brought her to a new level. A very interesting collaboration with Honor accumulated 3.5 million views and 145k engagements. Another collaboration with Signal toothpaste garnered 1.7 million views and 85k engagements. These collaborations testify to her wide appeal and ability to connect with her audience on an authentic level. Brands want to collaborate with Azza because they know that for each of her recommendations, the engagement will be great.

What truly puts Azza Zarour in a class of her own is engagement. With an average of 2 million views and 100k engagements per post, the content of Azza attracts viewers and gets real conversations going. With an average engagement rate of 5%, that puts Azza in that small group of influencers whose followers are actually engaged with her posts. That type of interaction will give Azza so much more than just visibility. Her followers trust her opinions and, therefore, brands willing to reach a highly engaged audience are willing to work with her.

Azza Zarour is a proof how to blend personal, family-oriented content with big luxury, fashion, and beauty. Her Instagram account tells the story of a successful modern woman creating her own way in the world of luxury brands with family always in the heart of everything. This balance is very appealing part of Azza’s appeal: she introduces a lot of people to a life they dream of while yet remaining relatable and earthy.

It does not matter if Azza is wearing the latest trend, attending some glamorous event, or spending family time; the content produced is a reflection of glamour and warmth. Little wonder then that she is presently rising in her rank among the top influencers of UAE, attracting people to her lifestyle, beauty, and luxury.

She is more than just a name in the fashion world; Gehna Advani is something of a phenomenon. Listed by Ahlan! Magazine among the Dubai Hot 100 Most Influential People back in 2018, Gehna has developed an interesting narrative about modeling and beauty lifestyle. From the early June 2014 post, beginning as a social media influencer, to her uploading model shots and travel stories as well as the brands that collaborated with her, all quickly caught followers’ attention. She remains one of the top influencers in Dubai and has continued to soar on the backs of sheer hard work, creativity, and a sense of how the audience felt.

Gehna started posting for social media out of desire to share her experiences and style. She posted model pictures and lifestyle content. Her followers grew exponentially due to her authenticity and aesthetic appeal, which made a diverse audience connect with her and build a vibrant community online. With an instinct for compelling storytelling, Gehna turned her Instagram page into a medium through which she displayed not only her style but also the adventures she undertook, beauty tips she found, and her own thoughts.

Increased popularity led to chances with some big brands. She has worked with brands such as Lancome, Charles & Keith, Clinique, Whirlpool, and Harvey Nichols, among others; each one speaks to her position as a sought-after influencer. She is not just a transactional partner; she has worked towards conscientious promotion of products that really resonate with her audience. By communicating authentic and honest thoughts about these brands with her followers, she maintains the truth that her followers build their trust on when they go ahead with her recommendations.

She also made waves in a variety of outlets, such as majorly in sought-after magazines, like Harper’s Bazaar and Cosmopolitan Middle East. Such features could only be indicative of how highly influential she was on the fashion world but simply reinforced her position as one who would not be readily doubted when it came to matters of lifestyle and beauty. This was especially during such a point in life that marked a turning by which appearing in such classy publications had her influence further gather steam as inspiration for other practitioners within the same industry.

So this is no glamour show; it rather has an underlying narrative: empowering the self and expressions through personal style. And she puts up a very positive and sure message across: that people should be respected for what makes them different through personal style and story-telling. And this is extremely important to the world of today as it is media-driven; many influences can shape opinions in people and inspire to change through simple acts.

The second area of impact is the influence Gehna leaves in the sphere of entrepreneurship. With the influence that Gehna has aligned itself with many brands and businesses, it shows that, indeed, influencers can give an avenue for business, and people can emulate the same way to achieve success. It creates a case study demonstrating savvy personal branding approaches from an aspiring influencer to a businessman which, in the contemporary business world, will become relevant.

Having progressed from a budding model to a recognized influencer, Gehna’s ability to persevere, generate, and be authentic characterizes her success. More so, in this swift-paced digital world, there is a need to prove that success is achieved within true self-expression and human interaction. With each posting, cooperation, and appearance in public, she is supporting her cause of not just influencing the trends but encouraging a generation to pursue what they want with confidence and style.