Casinetto: Bringing Authentic European Ingredients to the UAE’s Culinary Scene

Casinetto initiated in Dubai, sourcing quality ingredients coming in from Italy and the rest of Europe. Fresh seafood, fine meats, and artisanal products were all curated for a high-end food list designed to bring the best culinary experience possible for their clients. Working with the finest suppliers: from Spanish fishermen to French artisans, Casinetto ensured that only the best would find its way into the kitchens of the UAE’s finest establishments.

The success of Casinetto year after year urged rapid expansion. This saw the opening of its e-commerce store in the year 2017, thus opening the doors to an even larger market for consumable services. This, in effect, allowed Casinetto to enter into the B2C market, thus making it possible to let home cooks and food enthusiasts enjoy what the high-end restaurants would have otherwise enjoyed. In 2023, Casinetto took bold steps forward by expansion of its operation in the Kingdom of Saudi Arabia into a regional presence and advancing further in the promise of being one of the key players in the Middle East’s food service sector.

What differentiates Casinetto from other distributors is the company’s stubborn commitment to quality and sustainability. The company prefers to work with suppliers who adopt sustainable agriculture and old farmer practice systems, which is actually in the same line of interest as that of small businesses sharing the same values. Thus, apart from quality and the best fresh products, Casinetto is already encouraging a culture of sustainability and responsible sourcing. Over 2,500 items comprise Casinetto’s product portfolio; it ranges from fresh seafood to organic fruits and vegetables, and gourmet food products. The removal of the middleman allows Casinetto to cut through the intermediaries for its customers and provide fresher, more authentic, and real sources of ingredients.

It is a testament to Casinetto’s standing for excellence that its clientele boasts the names of the most distinguished hospitality players: Marriott Hotels, Atlantis the Palm Dubai, Jumeirah, to name a few, and even Nusr-Et. But it does not stop there; besides being a staple in the kitchens of high-end hotels and restaurants, it has even reached the mass retailers across the GCC, which comprise Carrefour, Spinneys, Waitrose, and also the online channels – Amazon and Noon.

Casinetto makes premium products available to the market for both individual consumers and large-scale commercial kitchens through smooth integration of B2B and B2C services.

Being different from most companies that rely on bootstrapping their business operations, Casinetto has been bootstrapped throughout its history. It reinvested profits and tapped into operational success to fund the expansion, thus allowing the business to keep control over its growth and operations. This approach has served Casinetto well in terms of professional and purposeful growth and avoiding pitfalls such as rapid, uncoordinated growth. Such commitment to perfection has not gone unnoticed. The company has attracted much attention from prominent publications, among them ITP Media, Entrepreneur, The Pro Chef, and Arabian Business have all featured its success story. These features and others underline growing power and esteemed position within the region’s food and hospitality circles.

Conclusion: With over a decade of experience and a solid base in the UAE, Casinetto is well positioned to thrive further. Focusing on genuine European ingredients, sustainability, as well as highest quality standards, the company has managed to place itself in a superlative position among the region’s food service industry companies. The move, as the company looks to expand further across the Middle East, and indeed much farther, shows that Casinetto is certainly here to play in the bigger scheme of things within the HORECA and food distribution industries.