Arjun Aggarwal Transforming India’s Real Estate and Fashion Landscape

Success often emerges from audacious decisions and unwavering determination. Arjun Aggarwal journey is a testament to this philosophy. He is the force behind the Bhartiya Group, an Indian conglomerate that spans diverse sectors, from fashion to real estate. Arjun’s remarkable entrepreneurial spirit, coupled with his ability to envision and execute grand ideas, has shaped Bhartiya Group into one of India’s most prominent business entities. Snehdeep Aggarwal, Arjun’s father and the founder of Bhartiya Group, kick-started the familie’s entrepreneurial journey in the late ’70s. While Arjun hailed from a lineage of traders dealing in dry fruits and spices, he had different aspirations. In 1979, Snehdeep launched a carpet business, beginning with a modest capital of Rs 50,000 borrowed from his father. Little did he know that this modest venture would evolve into the colossal Bhartiya Group, spanning multiple industries.

Diversifying the Portfolio:

Snehdeep’s keen business acumen led him to diversify his initial carpet business. Recognizing India’s export potential, he ventured into leather exports to European and Asian markets. The move was a resounding success, establishing Bhartiya Group as a major player in the leather export industry. In 1987, the group expanded further by entering the fashion market. Arjun Aggarwal founded JV Inflorescence, a design studio based in Italy, the epicenter of global fashion. The studio’s designs soon caught the attention of international brands like Hugo Boss, Armani, Zara, and Mango. Bhartiya Fashion was born, now a leading manufacturer of leather apparel and accessories, supplying top fashion brands in Europe and North America.

Venturing into Real Estate:

In 2007, Arjun Aggarwal decided to leave his mark on the family business. Having gained valuable international exposure through his studies and work abroad, he envisioned a lifestyle revolution in India. Recognizing a lack of quality entertainment and lifestyle destinations beyond five-star hotels and malls, he conceived Bhartiya City, a ground-breaking project in Bengaluru. Bhartiya Urban Development, a subsidiary of Bhartiya Group, was established with a vision to create intelligent cities that enhance urban living. Bhartiya City in Bengaluru is an embodiment of this vision, offering residents an array of amenities including green spaces, high-street markets, recreation clubs, theaters, and much more.

Like any successful venture, Bhartiya Group has faced its share of challenges. Government initiatives such as RERA, GST implementation, and demonetization reshaped the real estate sector. These changes affected players relying on unaccounted money, which had been prevalent in the industry. Arjun acknowledges that finding a middle ground between affordable luxury and international standards remains a challenge.

In fashion, ongoing production challenges and quality concerns in construction materials persist. However, Bhartiya Group tackles these obstacles with resilience and innovation. Despite the disruption caused by the COVID-19 pandemic, Bhartiya Group remains steadfast in its commitment to growth. The fashion sector, like many others, faces uncertainty, but the group aims to accelerate production post-lockdown. In real estate, Arjun Aggarwal envisions a future shaped by customers’ desires for privacy and luxury. Bhartiya Group is developing concepts that provide residents with five-star facilities and maintenance, setting new standards for luxurious living. The forthcoming Bhartiya Leela Residences exemplify this commitment.

Moreover, Bhartiya Urban City plans to expand its residential and IT park projects, along with a Convention Retail Mall within Bhartiya City. This ambitious endeavour will host an array of F&B brands, destination restaurants, multi-screen theatres, and more. Arjun Aggarwal’s journey exemplifies the transformational power of vision and innovation. Under his leadership, Bhartiya Group has evolved into a multifaceted conglomerate, leaving an indelible mark on India’s fashion and real estate sectors. As the group navigates challenges and embraces innovation, it stands poised to continue reshaping the landscape of urban living and fashion in India.