Afrae Es-satte: The Family-Centered Influencer Making Waves in the UAE

Afrae Es-satte has carved a niche for herself in the world of influencers in focusing on what is most valued: family. Her TikTok and Instagram hold almost 7 million followers, and what she offers is a refreshing mix of fun family moments, travel adventures, luxury hotel endorsements, and even a touch of fashion and beauty. Best known for entertaining, family-based content on social media, Afrae won “Family Creator of the Year” by TikTok MENA in 2022, but she is still incredibly popular for authentic and relatable content that speaks to the heart of parents and their families in the Middle East and further.

Afrae Es-satte-the biggest influencer in UAE with family-oriented content-who initially began as a normal social media user, enjoying sharing the routine events of life with her family in funny, relatable videos with her husband and son, is now turning into one of the most influential creations within the MENA region due to simple yet amusing family interactions.

The Instagram and TikTok accounts of Afrae have a kaleidoscope of light-hearted sketches, reality moments, and parenting experiences, making it both entertaining and authentic. To add icing to the cake, her fan base skyrocketed after winning the “Family Creator of the Year” award from TikTok MENA in 2022. This win depicted her vast appeal as a creator who touched the heart of families and parents as people. Although Afrae’s major concentration is on family lifestyle, at the same time, she finds herself indulging in beauty and fashion content. Though she rarely posts makeup tutorials, the “Get Ready With Me” (GRWM) videos that have, in due course of time, hogged the limelight owe to Afrae’s efforts because of her effortless style and approach to things. The fashion posts along with this relatable family-focused content place her in a niche all her own.

To date, she shares stories of her great adventures with her followers, as she shares the world of luxury family travel. Her partnerships with luxuries such as hotels, such as Palazzo Versace, Dar Eddaya, and Adam Park, show how her influence in luxury travelling is increasing. It is through these endorsements, along with her travel experiences, that she allows her followers to indulge in various luxuries of destinations and lifestyle choices while staying true to the family-centered brand.

A more notable part of Afrae’s content is her love for cars and motorbikes. Her engaging posts on these subjects allow her to branch out from the family life setup and show the adventurous and exciting side to her personality. Be it a family road trip or talking about how much she loves fast cars, it’s that versatility for these interests in her family-oriented content that also brings freshness to her platform.

One of the latest collaborations is the children’s furniture brand Cilek Maroc, which is one she connected really well with the family-focused and lifestyle brands. Her video shoot with her son while promoting this collaboration reached 3.3 million views and over 120,000 engagements. Viral success like this is all testament to her broad appeal and to the fact that brands can trust her to reach a highly engaged audience.

With a following of nearly 7 million, Afrae’s audience is just growing. The posts have averaged 5 million views and come along with a fantastic rate of engagement of 2-3%. These statistics indicate she can keep the connection in contact with her audience as they wait for her family adventure or brand collaborations.

Afrae Es-satte is the epitome of true individualism in the making of a gigantic audience of devotion. This diversity in the content, including family life, lifestyle and luxury, entertainment, has spearheaded her toward a niche level among the digital influencers globally. When she continues to boom out her influence, she will certainly shape the future of family-centric content in the MENA region and beyond.