A Fashion technology Student Turned Into Entrepreneur, Udita Bansal

Udita Bansal is the founder of TrueBrowns, an urban-ethnic apparel and lifestyle brand for women. This business honors the original lady in all of her splendor, creating clothing for women of all shapes and sizes that are all rooted in Indian fabrics.

Udita is a fashion technology graduate with a successful corporate career who has chosen Truebrown to begin her entrepreneurial path. She became an entrepreneur in 2016 because she wanted to learn about every aspect of the fashion industry. LimeRoad was the first third-party platform she used, and it helped her establish a strong online presence for her company. TrueBrowns sold mostly through e-commerce sites like Amazon, Flipkart, Ajio, Tata Cliq, and others in the early years. However, the website’s popularity has grown over time, particularly during the COVID-19 pandemic.
TrueBrowns is one of the few native brands that focus on size inclusivity for the “True browns,” keeping in mind that everyone of any body size has the right to wear ready-to-wear clothing and feel pleased and secure in it. Their one-of-a-kind combination of fabrics, themes, colors, and forms is ideal for both casual and festive occasions. TrueBrowns also has a feature on its website that allows customers to customize items in its inventory based on their choices, such as color, sleeve length, and other sizing parameters.

Udita intends to strengthen its position in international markets, particularly Southeast Asian nations like Singapore, over the next 12-18 months with trueBrown. She also wants to concentrate on producing more material for their website, as this is the most effective approach to engage with their clients.