INFLUENCER
7 Million Strong and Growing: Ghaith’s Journey to Becoming UAE’s Lifestyle Icon
Ghaith is an influencer based in the UAE, who has conquered an exclusive niche in the social media universes and captured millions’ hearts with his love for traveling, humour, and engaging content. He has more than 7 million followers on Instagram, with an authentic glimpse into his life and adventures, including often his wife Sara Aalwari. From beautiful travel destinations, funny videos, and family content, Ghaith has way more than aesthetic appeal on social media; through him, his audience is allowed to see the world the way he sees it. He redefines the concept of influencing, making it possible for followers everywhere to be connected directly with him.
Ghaith’s Instagram feed is a visual diary of his life, full of captivating scenes from all the corners of the globe. He is known for his diversified travel content as he carries his audience through some of the beautiful destinations around the world. His journeys took him through such countries as the Maldives, Seychelles, France, Switzerland, Italy, Jordan, Turkey, and Oman as marked by scenic landscapes, cultural experiences, and luxurious accommodations. It is not just where he traveled; it goes into minute detail: the location-where he stayed, what he could see, even what little things are let loose-that he found.
What puts Ghaith apart, however, is how he conveys his experience. Often funny, sometimes in tandem with Sara, there’s a light-heartedness and reliability about his content. Their videos tell stories about day-to-day life but in a really funny way, such that normal moments get turned into hilarious moments that the followers love. Ghaith works with some of the world’s biggest brands to devise campaigns that seamlessly align his personality with brand values. An example of such is his recent collaboration with ALDO, a popular shoe and accessory brand. The campaign reel went viral, which led to 7.8 million views and more than 350,000 engagements. It depicted how his authenticity attract and translate to mass audiences in a way that very few influencers can ever hope to attain.
Collaborations, another substantial collaboration was that with finance services company Tamara. Here, Ghaith created an insightful reel that caught the attention of his audience and garnered 8.9 million views and 330,000 engagements. Such collaborations go to prove Ghaith’s ability to present content both entertaining and informative, proving that he is the voice the influencer industry could rely on.
While travel content may form the hub of his Instagram activities, it is far from what Ghaith is interested in. Love for food is something he is all over that top restaurants fawn over to focus on, along with dishes mouth-watering in all corners of the world. Passion for cars, motorbikes, and sporting action also make up very much part of his posts as he shares experiences from the world of motorsports and adventures with his audience. This diversity keeps his audience actively interested as they get a multi-faceted personality that never hesitates to explore and share his passions out in the open.
Another feature of Ghaith’s content is dedication to family-friendly topics, especially with children and babies. As such, this focus might make his account more open to a greater audience-maybe younger parents and families. His many categories of content give followers little bits of everything: travel inspiration, food recommendations, humour, family life, and even advice on parenting.
Ghaith boasts more than 7 million followers, recording an engagement rate of 4.5%. His average view count on the posts is 11 million views and 500,000 engagements. Such statistics are actually a mark of connection with his audience as well as genuine comments and interactions flooding into his posts. He is indeed successful in garnering a huge number of followers but also very successfully building a loyal, interactive community interested in his honest approachable style.
His influence is not only limited to the UAE but around the world, such is an indication of a world that’s going to have an influencer dominating more in the digital space. Ghaith has that natural talent to merge traveling, humour, and lifestyle content and take the world to his followers while making people feel inspired, entertained, and connected through a piece of digital space. Still, Ghaith enters other territories and narrates his experiences to every new place. His followers are filled with eagerness and anticipation for each new step as they keenly watch him journey through the digital sphere.