Entrepreneurs
Rawan Bin Hussain: Kuwaiti Model Who Took the World by Storm
Rawan, an influencer from Kuwait, managed to glue millions of followers to her account with her gorgeous looks and mesmerizing personality. Her rise to fame was not overnight but through passion, hard work, and the right opportunities. Often known as the “Brooke Shields of Kuwait,” Rawan has surely traveled a long distance in becoming a household name not just in the Middle East but throughout the globe, working on her some of the most prestigious campaigns for brands on the highest levels of fashion and beauty industries- from luxury collaborations with Gucci and Charlotte Tilbury to empowering her followers through this great personal transformation story.
She was initially seen to bear a strong resemblance to famous actress Brooke Shields-an image which immediately welcomed much attention. She didn’t stop there; she used her natural beauty and charm and sprouted more than just pretty pictures on the Instagram network. Then, she was studying law in London, but much bigger dreams resided within her. Instagram merely became her stage. Today, she is the most influential personality on social media in Dubai and one boasting over 6 million followers on Instagram. Transition from a student to a global influencer is a testament of how social media can define careers and create personal brands.
One of the best examples of Rawan’s success is with luxury brands. Becoming an ambassador for Maybelline Middle East in 2016, Rawan is an indication that her career really hit the big time. Following that, she’s been part of some collaboration or another with almost every big brand around. Such as Gucci, Lancome, Charlotte Tilbury and Garami. Collaborations like hers make her an appeal not just as a model but also as a voice to reckon with in beauty and fashion. Through the collaborations, Rawan has proved versatile-from posing for a campaign for high-fashion to fronting a beauty product-and influence is obviously said as one of the reasons. She managed to join the elite circle of global influencers whose voice resonates with millions.
Rawan Bin Hussain may be a glamour and fashion icon, but fame isn’t the only thing she utilized; she used that kind of fame to express her personal battles and triumphs. The reason she is famous one of them is because she shared openly losing weight. Instead, she was subjected to body shamming in the early days of her career and then turned those negativities to be motivation for herself. Through adopting a healthier lifestyle, Rawan changed her body, and it is something she did not hesitate to share at every step with her followers. Being honest about issues and insecurities definitely impacted women who can sit in judgment and placed different values on issues that are dogging most of the women out there. Rawan’s transformation serves as a wake-up call that influencers are also real people with real struggles despite their glossy presence in social media.
Rawan did not go unnoticed in her efforts on social media as well as her engagement with her audience. She was crowned as “Most Influential Social Media Figure of the Year” in Dubai. This recognition ensures a stamp of proof of her genuine effort in communicating with her audience. Her influence reaches and goes beyond fashion as well as beauty. Rawan has inspired a new generation of women to embrace their own journey, whether that’s about body positivity, balancing studies with a career, or one dream that most may think cannot be achieved.
It’s been few months since the launch of her makeup line, House of Rawan, but she’s been unstoppable regarding social influence and proving herself. Her next move may very well be acting or fashion or expanding businesses in other ways. But on one thing, you can bet: no matter where she goes, Rawan will be inspiring millions through her authenticity and sheer will.