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Natasha Malpani Oswal A Poet-Entrepreneur’s Journey of Reinvention

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Natasha Malpani Oswal founder Boundless

Natasha Malpani Oswal, a poet, entrepreneur, and storyteller, has carved a unique path in both the literary and business worlds. Her journey, marked by resilience and self-discovery, is eloquently expressed through her poetry, offering readers a glimpse into her transformative experiences.

In her first book of poems, “Boundless,” Natasha beautifully encapsulated her life’s journey, from leaving her roots behind at the age of 20 to rediscovering herself and eventually returning to where it all began. The seeds for this collection were sown a year before her return to India, as she began jotting down notes, capturing her thoughts, emotions, and reflections on her life’s trajectory. These notes evolved into “Boundless,” opening a new chapter in her life.

Natasha’s second book of poems, “Reinvention,” recently released, delves into the darker aspects of growing up. Through her verses, she poses poignant questions such as, “Can we preserve our identity while building a family? What sacrifices must we make for success? Can we truly have it all and maintain it?”

A Multifaceted Creative Entrepreneur:

Natasha doesn’t confine herself to the realm of poetry. She proudly wears the hats of a storyteller, producer, and entrepreneur. She is the founder of Boundless Media, a production house dedicated to bringing Indian stories to the forefront. Her career has spanned diverse horizons, from her tenure at Dice Media to her time as an investor in London. Her academic credentials boast degrees from prestigious institutions such as Oxford, Cambridge, and Stanford.

The Inspiration behind Reinvention:

Reinvention” emerged as a natural sequel to “Boundless.” While the first book chronicled Natasha’s quest for self-identity during her twenties, “Reinvention” reflects her experiences after returning to India following a decade abroad. This transition, though rewarding, presented its own set of challenges.

The book explores the complexities of preserving one’s identity while navigating relationships and responsibilities. It delves into the sacrifices demanded by the pursuit of success and the delicate balance between personal and professional aspirations. Through “Reinvention,” Natasha imparts a powerful message about embracing change.

The Voice of Reinvention:

Natasha’s poems in “Reinvention” are deeply personal and evocative. They reflect her struggles and triumphs as she adapted to a new life in India. The poems are unapologetically raw, capturing her darkest thoughts and feelings, offering readers a chance to peer into her soul.

She describes her writing style as a blend of powerful imagery, rhythm, and directness. Her words are both hard-hitting and simple, maximizing their impact. Through her poetry, Natasha explores themes of self-identity, change, and resilience, inviting readers to connect with her on a profound level.

The Pandemic and Perspective:

While Natasha’s brooding poems in “Reinvention” may seem influenced by the pandemic, they transcend the limitations of a single event. They grapple with timeless questions of identity, ambition, and relationships. However, the pandemic did offer Natasha a unique perspective on life’s priorities.

The experience of living through a global crisis reinforced the importance of genuine relationships and family bonds. It emphasized the significance of being vulnerable and nurturing authentic connections.

The Power of Reinvention:

For Natasha, reinvention is a guiding principle in life. She believes in the transformative potential of change, which has driven her to explore new countries, career paths, and ways of thinking. She embraces adaptability and continuous growth as essential aspects of her journey.

Natasha’s life is a testament to her belief that one can shape their destiny by remaining open to change. She has transitioned from immunology to investing, pursued an MBA at Stanford, and ventured into media. Her story exemplifies the idea that life expands or contracts in alignment with one’s mindset.

A Celebration of Boldness and Independence:

Reinvention” also celebrates individuality, resilience, and independence. Natasha challenges societal expectations that often prioritize appearances over substance, urging women to speak up and stand out. She emphasizes the need to cherish and express one’s uniqueness boldly.

As the founder of Boundless Media, Natasha remains dedicated to sharing compelling stories that reflect the changing landscape of India. Her company produces shows and films rooted in local narratives but with global resonance. She has exciting projects in the pipeline, including a dark comic show, a feminist film, and an animated feature.

In addition to her creative endeavours, Natasha hosts a podcast, further establishing herself as a multifaceted storyteller.

Natasha Malpani Oswal’s journey of reinvention, captured beautifully in her poetry, serves as an inspiration for those navigating the complexities of life and self-discovery. Her commitment to authenticity, boldness, and embracing change resonates with readers and ensures her place as a prominent voice in both literature and the media industry.

BUSINESS

Empowering Women in Dubai’s Real Estate Market: The Vision and Journey of Leedwells Real Estate and Boon Stay

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In the dynamic and competitive real estate market of Dubai, where male dominance has traditionally been the norm, a new wave of female empowerment is making significant strides. Among the frontrunners of this movement is Leedwells Real Estate, a company established in 2021 with a mission to revolutionize the property market. Recently, in 2024, they expanded their vision with the launch of Boon Stay, a company dedicated to the holiday home concept. Together, these sister companies are committed to fostering a more inclusive and diverse industry.

Leedwells Real Estate: A Clear Vision for Real Estate

Founded in 2021, Leedwells Real Estate has consistently demonstrated excellence in the property market, leveraging over 12 years of industry experience. Led by CEO Aman Kaur and Managing Director Arshe Noor, Leedwells Real Estate has solidified its reputation as a reliable and innovative real estate agency in Dubai. Their dedication to client satisfaction and market expertise ensures that clients receive personalized services tailored to their unique needs.

Championing Women Empowerment

In an industry largely dominated by male professionals, Leedwells Real Estate stands out for its commitment to empowering women. Aman Kaur and Arshe Noor recognize the success and contributions of numerous female professionals in the real estate sector. By promoting diversity and inclusion, they aim to pave the way for more women to achieve remarkable milestones in their careers.

Expanding Horizons: Boon Stay

Building on the success of Leedwells Real Estate, Aman Kaur and Arshe Noor launched Boon Stay in 2024 to address the growing demand for holiday homes in Dubai. Recognizing the city as a global travel hub, Boon Stay offers a comprehensive platform where travelers can find luxurious accommodations and curated experiences. The company’s approach mirrors popular services like Airbnb, but with a distinctive focus on luxury and personalized service.

Boon Stay’s unique business model not only caters to holidaymakers but also serves investors looking to capitalize on Dubai’s lucrative real estate market. The company offers comprehensive investment opportunities, enabling clients to generate substantial revenue through strategic property investments. This dual approach of catering to both travelers and investors sets Boon Stay apart in the competitive landscape.

A Holistic Experience

For visitors to Dubai, Boon Stay promises a seamless and luxurious experience. From arranging premium accommodations to organizing bespoke luxury trips, the company ensures that every aspect of the client’s stay is meticulously handled. This all-encompassing service guarantees a memorable and stress-free holiday, allowing guests to fully immerse themselves in the vibrant culture and opulence of Dubai.

Future Prospects

As Leedwells Real Estate and Boon Stay continue to expand, their vision remains clear: to create a more diverse, inclusive, and successful real estate market in Dubai. By empowering women and providing unparalleled services to both travelers and investors, these companies are set to redefine industry standards and contribute to Dubai’s reputation as a premier destination for real estate and luxury living.

In conclusion, Leedwells Real Estate and Boon Stay exemplify the transformative power of diversity and innovation in Dubai’s real estate market. Through the unwavering commitment of Aman Kaur and Arshe Noor to excellence and empowerment, they are not only achieving remarkable growth but also inspiring a new generation of female leaders in the industry.

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The WittyFeed Triumph: Vinay Singhal, Parveen Singhal, and Shashank Vaishnav’s Journey to Content Dominance

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Vinay Singhal, Parveen Singhal, and Shashank Vaishnav have created a stunning success story with WittyFeed in the digital world, where content is king. Rising from the ashes of failed businesses, these computer experts changed course and built the second-largest content platform globally, only surpassed by BuzzFeed. This piece explores the story of these visionary founders and how WittyFeed rose to prominence in the content industry.

In 2013, faced with the setbacks of two unsuccessful ventures, Vinay, Parveen, and Shashank decided to stay the course. Ditching Evrystry.com and FollowMe247, they envisioned a content platform that catered to the needs of content creators, distributors, and consumers. This vision materialized in September 2014 with the launch of WittyFeed—a platform that rapidly ascended the ranks to become the third-most visited website in the Indian entertainment category.

For Vinay Singhal, WittyFeed is not just a content platform; it’s a technology play. Leveraging robust technology and analytics, WittyFeed ensures its content goes viral by intricately guiding content selection, creation, distribution, and monetization. Real-time data analysis and insights into user behavior empower thousands of influencers to disseminate content, making WittyFeed a formidable player in the global content arena.

WittyFeed’s strategic foresight extends to its strong network of influencers, positioning the platform years ahead of its competitors. Recognizing influencers as the distributors in the digital world, WittyFeed created Viral9.com—an influencer platform with around 15,000 influencers. These influencers, with millions of followers, redirect traffic to WittyFeed, creating a symbiotic relationship that propels the platform’s reach.

WittyFeed’s impact transcends borders, with a presence in Spain, the US, and the UK, while rapidly gaining traction in India. The platform boasts over 100 million sessions and 60 million unique visitors monthly, generating revenues of ₹30 crore in FY17. Programmatic advertising forms a significant revenue stream, complemented by sponsored content collaborations with around 70 brands, including Uber, Coca-Cola, and Zee Studios. By endearing itself to brands, WittyFeed aims to derive 40 percent of its revenues from brand partnerships.

While WittyFeed has thrived, the platform remains vigilant about potential challenges, especially as Facebook’s algorithms evolve. Vinay emphasizes the importance of steering clear of click-bait and focusing on quality content to maintain a symbiotic relationship with Facebook. Future strategies include the integration of video content, fostering collaborations with mobile apps, and seeking a series A funding round for expansion.

The success of WittyFeed lies in the synergy of its founders—Parveen Singhal, Vinay Singhal, and Shashank Vaishnav. Parveen, the Chief Content Officer, envisions video content as the next growth frontier. Vinay, with a knack for building solutions, steers the technology-driven aspects, while Shashank, the Chief Technology Officer, brings real-time data analytics to the forefront.

As WittyFeed charts a course toward greater heights, its founders remain attuned to the evolving nature of digital consumption. Vinay Singhal encapsulates the essence of their journey, emphasizing the imperative of staying at the forefront of change. The triumvirate’s journey from the brink of failure to commanding one of the world’s largest content platforms is not just a success story; it’s a testament to resilience, innovation, and the power of strategic vision. In an ever-evolving digital landscape, WittyFeed and its founders stand poised for continued impact and influence.

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Rahul Narang and Saurabh Arora: Architects of Healthcare Transformation at Lybrate

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Rahul Narang and Saurabh Arora‘s combined genius is evident in the rapidly changing field of healthcare innovation as they lead Lybrate, a ground-breaking online platform for medical consultations. The story takes place against the backdrop of Saurabh Arora, who attended Columbia Business School and IIT Delhi before purposefully changing his course. 2014 saw Arora leave his position as a data scientist at Facebook in Silicon Valley in order to pursue his homegrown business goals. This crucial choice launched Lybrate in 2015, a platform that has the potential to completely transform patient-doctor relations.

Arora’s vision for Lybrate germinated during a visit to India, where he keenly observed the challenges posed by self-medication in rural areas and the inconveniences faced by urban denizens. Fueled by a determination to bridge these gaps, Arora enlisted the expertise of his former colleague and friend, Rahul Narang, who assumed the role of co-founder and chief technology officer at Lybrate.

The platform, operating as an online out-patient department (OPD), strategically deploys technology to enhance the accessibility of quality healthcare across India. Arora’s mission was to seamlessly connect patients and doctors, transcending geographical constraints. In less than three years, Lybrate has garnered over 1 lakh registered doctors, facilitating upwards of 6 million interactions monthly. These interactions span doctor searches, health queries, and appointments for consultations and lab tests.

The triumph of Lybrate can be attributed to its innovative approach and meticulous planning. Arora underscores the critical importance of aligning the product with the workflow of doctors, fostering positive word-of-mouth recommendations. The nascent stages involved securing funding, with Gokul Rajaram, a luminary in developing Google’s AdSense network, playing a pivotal role. Lybrate secured a seed round of $1.23 million from Nexus Venture Partners, Rajaram, and independent investor Vispi Daver in August 2014. A subsequent funding round in July 2015 saw a commitment of $10.2 million from Tiger Global, Nexus Venture Partners, and Ratan Tata, propelling Lybrate’s mission to new heights.

The healthcare landscape in India presents a formidable challenge, marked by a concerning doctor-patient ratio of 1:1,700, as highlighted by a joint report from KPMG and Ficci. What sets Lybrate apart is its unwavering focus on alleviating the doctor shortage. The platform’s workflow begins with anonymous health-related queries from patients, evolving into online or offline consultations as comfort levels with the doctors on the platform grow.

Lybrate’s distinctive patient engagement model places the patient at the center, offering access to a comprehensive spectrum of healthcare services. This strategic differentiator positions Lybrate favorably against Practo, its major competitor, which primarily functions as a doctor discovery platform. While Practo concentrates on appointment scheduling, Lybrate is committed to transforming the patient-doctor interaction and propelling it into the digital realm.

Despite the myriad challenges, Lybrate has achieved a commendable turnover of over ₹22.45 crore in FY15-16, with aspirations to reach ₹25 crore in the current fiscal year. The platform boasts various revenue streams, including ‘Lybrate Consult,’ allowing users to consult preferred doctors for a fee. ‘Lybrate Lab+’ and ‘Lybrate Cube’ contribute significantly to the company’s revenue by facilitating lab tests and providing tools for doctors to enhance their online presence.

As the health tech industry witnesses an influx of competitors, Lybrate’s early entry into the fray positions it as a frontrunner. However, challenges persist, and success in this dynamic landscape hinges on delivering a substantial value proposition for both patients and doctors. The journey of Rahul Narang and Saurabh Arora with Lybrate symbolizes a commitment to quality and innovation, marking the advent of a new era in online healthcare solutions.

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