Virender Sehwag’s VS by Sehwag Hits the Digital Pitch

Cricket icon Virender Sehwag is set to elevate his presence in the athleisure market as his brand, VS by Sehwag, embarks on its online journey. With an ambitious goal of reaching 5 million customers and achieving Rs 100 crore in revenue through multi-channel retail by 2026, Sehwag’s foray into the digital landscape is strategically timed to capitalize on the surging growth of the online market, especially during the pandemic.

The decision to launch vsshop.in stems from the brand’s recognition of the expanding digital and e-commerce landscape, accentuated by changing consumer preferences during the pandemic. Sehwag aims to broaden the brand’s reach beyond its current exclusive outlets in Ahmedabad and Vadodara, tapping into the vast potential of online platforms to acquire a larger customer base.

According to a recent report by Redseer, the online market is poised for substantial growth, with an anticipated 45 percent year-on-year surge in overall sales. The projected gross merchandise value (GMV) of $55 billion, up from $38 billion the previous year, indicates a significant opportunity for brands like VS by Sehwag to thrive in the digital space.

Launched last year with an initial offering of 50 Stock Keeping Units (SKUs), VS by Sehwag is set to roll out 35 to 40 SKUs in its online expansion, with a strong emphasis on product quality. The brand’s range includes VS wear—a collection featuring track pants, T-shirts, jackets, and shorts—along with cricketing gear such as bats, gloves, and pads. With affordability as a key selling point, Sehwag envisions providing international-level quality at accessible price points.

The VS range of garments, available in six solid colors, is competitively priced between Rs 499 and Rs 1,099. The cricketing equipment, including bats priced between Rs 10,000 and Rs 15,000, aims to make quality sports gear more accessible to a broader audience. Sehwag’s vision is rooted in the idea that enthusiasts should have access to top-notch equipment without breaking the bank.

While the brand is currently accessible on mobile web and desktop, it plans to integrate with leading e-commerce platforms over the next three months. Sehwag believes that the credibility and equity he brings from his illustrious cricket career will set VS by Sehwag apart in the competitive athleisure retail market.

VS by Sehwag initially launched its first exclusive store in Ahmedabad in March 2020, just days before the national lockdown. Despite the challenging start, the brand now boasts four outlets, with plans to unveil six more across tier 1 and 2 cities in the coming weeks. Sehwag envisions targeting a pan-India audience, making online expansion a strategic move to reach consumers in tier 1 and 2 cities before venturing into metros like Delhi, Mumbai, Kolkata, and Bengaluru. Virender Sehwag, India’s first triple-centurion in Test cricket, expresses confidence that his credibility and the trust he commands will be pivotal in establishing VS by Sehwag as a reliable brand in the crowded athleisure market. Drawing on his 15-year cricketing journey, Sehwag aims to deliver not just quality products but an extension of his commitment to excellence.