Entrepreneurs
Manish Agarwal Pioneering Web3 Gaming with Kratos Studios and IndiGG DAO

Manish Agarwal, the former CEO of Nazara Technologies, has embarked on a new entrepreneurial journey in the world of Web3 gaming. Alongside angel investor Ishank Gupta, Agarwal has co-founded Kratos Studios, a Web3 gaming venture. Their latest acquisition, IndiGG, is set to revolutionize the gaming landscape in India. Let’s dive into the story of this visionary entrepreneur and his mission to transform the gaming industry.
From Nazara Technologies to Kratos Studios:
After seven successful years at the helm of Nazara Technologies, Manish Agarwal decided it was time for a new adventure. In December of the previous year, he stepped down as CEO and ventured into the exciting realm of Web3. With Ishank Gupta as his co-founder, Agarwal founded Kratos Studios, a startup focused on revolutionizing the gaming experience through blockchain technology. Kratos Studios wasted no time in attracting significant investment. The company secured a substantial $20 million investment from prominent backers, including Accel, Prosus Ventures, and Nazara Technologies. This influx of capital signifies the industry’s recognition of the potential of Web3 gaming and the innovative approach of Kratos Studios.
IndiGG: Empowering Gamers with Web3 DAO
One of Kratos Studios’ most significant assets is IndiGG, a subsidiary with a grand vision. IndiGG aims to create a Web3 gaming DAO (decentralized autonomous organization) that will onboard over 500 million Indian gamers into the Web3 gaming ecosystem, providing them with opportunities for earnings. The platform collaborates with gaming studios and developers worldwide, fostering relevant micro-communities that enhance a gamer’s experience. IndiGG’s primary mission is to simplify the process of recording gamers’ activities (micro-history) on blockchains. This transformation enables gamers to leverage their skills and time to earn micro or supplementary income, all while eliminating the complexities of blockchain technology. The utility-driven approach ensures that gamers understand the tangible benefits of their micro-history, such as asset ownership, reputation ownership, and interoperability.
Changing the Game: Web3 for Asset and Identity Ownership
IndiGG’s innovative approach focuses on empowering gamers by granting them ownership of their identity and enabling on-chain identity. This groundbreaking shift allows game developers to reward users for their skills and time, fostering engaged communities and increasing their return on investment (ROI). Traditional in-game asset purchases, where gamers do not own the assets, are disrupted by this transformation. IndiGG generates revenue through various channels. The platform offers curated and engaged cohorts to game publishers and developers, allowing them to transition from cost per impression or cost per click to cost per value. This model reduces customer acquisition costs for developers and offers gamers opportunities for monetization, generating income from their time and skills. IndiGG charges a fee for every quest listing from game developers.
While the potential of Web3 gaming is immense, it comes with its own set of challenges. These challenges span policy, perception, paranoia, and proposition. However, Manish Agarwal believes that with patience and perseverance, the Indian ecosystem can overcome these obstacles and position India as a global leader in blockchain adoption.
Conclusion:
Manish Agarwal’s journey from Nazara Technologies to Kratos Studios and IndiGG exemplifies the transformative power of Web3 technology in the gaming industry. His dedication to creating a Web3 gaming ecosystem that benefits both gamers and developers reflects his visionary approach to entrepreneurship. As IndiGG and Kratos Studios continue to disrupt the gaming landscape, they pave the way for a new era of gaming where asset ownership, identity ownership, and blockchain technology play central roles. Manish Agarwal’s leadership in this space highlights the exciting possibilities that lie ahead for Web3 gaming in India and beyond.