Joelle Mardinian: Empowering Arab Women through Beauty and Business

Joelle Mardinian started from being a humble makeup artist in Lebanon all the way to becoming one of the influential women, not just in Dubai but internationally- Joelle has built an empire branching out into high-end salons, cosmetic clinics, and skincare lines. Her ride from Beirut to Dubai is one that has not only changed her life but has also inspired millions of women in the Middle East to pursue their passion and dreams. As a self-made entrepreneur and TV personality, Joelle Mardinian is proof that passion and persistence can create lasting success. Joelle Mardinian is the epitome of passion, dedication, and sheer ambition.

Born in Beirut, Lebanon, Joelle has always been close to the beauty world. It was in London that she started off as a makeup artist, cutting her teeth on the skills intricacies of the trade. And yet, it was in 2004 when she moved to Dubai that a whole new chapter began to slowly rocket her to the highest point in the Middle East’s beauty trade. In 2008, she founded a luxury beauty salon, Maison de Joelle. It has since become a destination for those women who want the best in beauty treatments.

Maison de Joelle is known for sophisticated and welcoming ambiance. Different services are presented there from hairstyling and makeup to skincare and body treatments. It has over 14 branches in the Middle East. Here, in the UAE, Saudi Arabia, and Kuwait, Joelle’s flagship salon sets new standards in beauty service in the region. With a vision as simple as profound, Joelle had envisioned Maison de Joelle to be a place wherein women would enhance their beauty but also walk away empowered. The fact that she understood the business of beauty and how to give effective services would mean such a salon would never be in the position the salon is today-achieving all the success it enjoys today. In 2013, Joelle expanded her business by introducing Clinica Joelle, which is a cosmetic clinic dedicated to procedures with no invasive procedure, such as botox, fillers, and skin rejuvenation.

The clinic quickly proliferated to five locations in the UAE, Saudi Arabia, Kuwait, and Egypt, offering clients a range of advanced cosmetic treatments performed by expert practitioners. The safety and quality emphasis at Clinica Joelle has marked it as a name that is trusted in cosmetic care in the region. The drive shown by Joelle towards being innovative and pushing for highly advanced treatments has helped Clinic Joelle gain a different edge compared to other cosmetic clinics. This mixed medical acumen with deep beauty knowledge to come up with a clinic that meets the aesthetic needs of her clients and maintains good health and wellness at its core. Unsatisfied with just salons and clinics, Joelle further expanded her beauty empire by launching Joelle Paris- a skincare brand that incorporated natural ingredients with scientific innovation.

Boasting to be the brand that represents women in the Middle East, Joelle Paris hit the supermarket shelves with a boom. From its products right down to its standalone stores across the region, especially the first standalone store that was opened in Kurdistan, every product says class and innovation. Anti-aging serums, nourishing hair treatments-here’s Joelle Paris saving the day for ladies who want some effective, luxurious skincare solutions. She is also a pretty face in the media, hosting “Just Joelle,” one of the longest-running makeover shows on MBC1.

For 13 years, Joelle changed many women’s lives, giving them more than just makeovers and an improved outer look but also a renewed sense of self-confidence and worth. Such was the success of this show, confirming the way Joelle connects with people and really cares about making women look good inside and outside. Outside of the business world, Joelle extends her influence through more than 9.5 million followers on Instagram and an additional 2.5 million followers on Facebook. She provides beauty tips, personal stories, and lessons in business to inspire and motivating millions of people who go about chasing their dreams and embracing their inner beauty.

She is going from makeup artist to beauty mogul inspiring women across the Middle East and becoming a role model for entrepreneurs and single mothers. She was a self-made entrepreneur, a single mother of two, who has proved that if there is proper vision and sheer willpower, one can reach sublime success. Her businesses keep growing just like the influence of Joelle as a beauty icon and business leader.