Family Roots to Skincare Revolution: Hend Al Hashemi’s Herbal Heritage

Inspired by her grandfather, one of the most well-known herbalists in the land, Hend Al Hashemi is a zealous Emirati entrepreneur who has developed a lucrative skincare business based on her family’s rich, traditional herbal knowledge. Hend is fully invested in her objective: to make natural, effective skincare a reality. She started her journey for a personal need. Being an eczema sufferer, she found few products that suited her skin concerns. She started experimenting with herbs and natural ingredients to concoct her remedies, drawing on her family’s knowledge. With an inborn love for flora and all things restorative, Hend launched her brand, 202, Gardenia Rd. – literally named after her home address, where she grows many of the ingredients used in her products.

Some of Hend’s product line includes natural skincare such as soaps, scrubs, oils, and bath soaks. The best-selling Goat Milk and Neem soap are ideal for curing skin disorders like eczema, psoriasis, acne, fungus, and athlete’s foot. If you have extra dry skin, then you need her Camel Milk and Lavender Soap that exudes luxury and nourishment. Quality drips from every product the lady makes. A marketer by training and born into a family of pharmacists, Hend had acquired the knowledge of how to formulate all types of skincare solutions that were effective yet safe. Through thorough research, experimentation, and a deep understanding of herbal properties, Hend perfected her craft.

Not wholly supported by her family in the beginning, Hend had the guts to take the leap of faith and finally chose the path of entrepreneurship. She applied her knowledge of marketing to build a very catchy brand and to promote her products accordingly. It is because she believes in the power of nature and is committed to finding effective skincare solutions that she can enjoy such success. Hend is a lively character with many sides to her personality. She likes listening to music, reading, spending time in nature, cycling, and hanging out with her four dogs. She has this love for life, which is so contagious; she is so passionate about what she does.

Hend’s story could be an inspiration to younger Emiratis who want to follow their dreams. She encourages them to take their time and to be exposed to different types of jobs. When they become entrepreneurs themselves, do it in a strategic manner. Hend believes success is not only about making money; it is about creating an impact and giving back to society. The natural skincare solutions will be increased by Hend in the future, whereby she expands her portfolio to suit every need and taste. She also aspires to set up a more sustainable business by sourcing ingredients from local farmers and lowering her environmental footprint. Hend loves giving back to society. She says that she wants to engage in an active relationship with local organizations in the course of promoting environmental conservation and supporting various initiatives that contribute to the health and wellness sector. Hend, through all this, expects to make a difference and create a powerful, positive effect on society.

Hend Al Hashemi’s is a story of passion, dedication, and perseverance. Her natural skincare product line, inspired by her grandfather’s herbal knowledge, offers holistic and effective solutions for healthy, glowing skin. As she continues to build her brand, inspiring others, so rest assured that Hend’s mark on the world of natural beauty will be indelibly etched.