Empowering Creators: Kinner Sachdev and the Knorish Revolution

In the ever-evolving landscape of the creator economy, Kinner Sachdev, the visionary behind Knorish, has been paving the way for content creators to monetize their skills and knowledge effortlessly. Founded in December 2019, Knorish has emerged as a game-changer, offering a comprehensive SaaS platform that empowers creators to build and grow their digital businesses with ease. Knorish is on a mission to provide content creators with the infrastructure they need to succeed in the digital world. As a Software-as-a-Service (SaaS) company, Knorish acts as a no-code builder, enabling creators to develop their entire online ecosystem. Whether you’re a budding artist, a seasoned teacher, or an aspiring influencer, Knorish offers the tools necessary to establish a strong online presence.

Over the past year and a half, Knorish has undergone a transformative journey by analyzing user data and identifying the core audience that benefits most from its technology—creators, who make up an astounding 95 percent of its user base. Creators, irrespective of their niche or follower count, often encounter a common roadblock when attempting to monetize their content: the need to create effective marketing funnels. These funnels are essential for converting audiences into paying customers and building a sustainable online business. Recognizing this challenge, Knorish made a strategic shift to address this crucial aspect. Knorish’s commitment to empowering creators extends to those who excel in their craft but lack experience in sales and marketing. In the United States, a well-defined playbook exists for creators to navigate this terrain. However, in India, creators often struggle to develop effective marketing funnels.

Knorish bridges this gap by offering a comprehensive solution. Its technology addresses every aspect of the funnel-building process, including hosting landing pages, integrating conversion pixel technology, and simplifying the customer conversion journey. As a result, Knorish serves as a one-stop infrastructure platform, guiding creators on their journey to monetization.

Knorish’s Impact and Growth:

In just over a year, Knorish has achieved remarkable milestones. With over 40,000 creators utilizing its platform to establish their digital businesses, Knorish has enabled nearly a thousand of them to create mobile applications using its no-code app builder. These creators are reaching and monetizing approximately one million users across 50 countries. Knorish’s platform spans an impressive 600 domains, encompassing diverse subjects such as dance, tarot card reading, music, mathematics, physics, aerospace, engineering, and more. Traditional concepts like ayurveda, astrology, numerology, and palmistry also find a place on the platform. Creators from Singapore, the Middle East, Southeast Asia, and other parts of the world have embraced Knorish, expanding its global footprint.

From a revenue perspective, Knorish’s growth over the past four months has been staggering, with a 100 percent increase. Its month-on-month growth rate consistently hovers around 25 to 30 percent. This rapid expansion is a testament to the flourishing creator economy in India. In terms of monetization, Knorish processed $1.1 million in 2020, a figure that soared to nearly $4 million the following year. The platform aims to triple or quadruple its monetization in the coming year. Celebrity creators are also using Knorish to monetize their content through brand endorsements, further amplifying the platform’s revenue potential.

Having raised $2.4 million in funding to date, Knorish is poised for a Series A investment announcement soon. The company’s backers include 100X.VC, IPV, Silverneedle Ventures, Andrew Holland (CEO of Avendus), and Bharat Serums Family Office. While SaaS subscriptions will remain the primary source of revenue, Knorish is exploring new revenue-sharing models with celebrities. These models provide celebrities, such as Shobhaa De and Gurcharan Das, with access to Knorish’s data insights and marketing capabilities.

In conclusion, Kinner Sachdev’s Knorish is revolutionizing the creator economy in India and beyond. By empowering creators with the tools and infrastructure they need to succeed, Knorish is ushering in a new era of digital entrepreneurship and monetization.