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Daylight Saving Time 2022 changes on March 14. Here’s why Arizona doesn’t set its clocks

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Daylight Saving Time 2022 begins at 2:00 AM on Sunday, March 14. Occupants of most states in the United States will lose an hour of rest by pushing their timekeepers ahead. Arizona doesn’t engage in such promising and less promising times since it doesn’t take part in the sunlight saving time change.

It is one of a handful of the times that occupants are pleased with how sensible and reasonable they are, contrasted with the majority of the country.

There is a sensation of prevalence over a large portion of the country and basically the most loved distraction that is lived from November to March because of the environment of the state. In any case, this light saving measure is credit Arizona can assume praise for, without managing changes.

For the state, everything began in 1967, not long after the United States embraced the Uniform Time Act, which laid out the rules for sunlight saving time. Some Arizona specialists acknowledged there was no great explanation to set clocks in the state so nightfall would happen an hour after the fact during the most sultry months of the year.

No more light needed, bless your heart

At the point when you live in the desert, light is misrepresented. In the late spring, considerably more, summer brings the sort of surplus sunlight those outcomes in a plunge in your interest. So no, you would rather not save it. In the event that it would be able, Arizonans would send what is left of their light toward the southern half of the globe. They would effectively exchange it for a 70 degree day August only one.

Assuming it was changed to sunlight saving time, summer nightfalls would happen an hour after the fact, delaying the intensity based misery that develops. Anyway, it would be better on the off chance that somebody presented similar Daylight Savings Act, which would permit timekeepers to be turned around one hour however just during May.

(The facts confirm that previous dusks would likewise mean prior dawns, however mental impacts among the populace can’t be preclude.)

Just piece of Arizona authorizes the time changes. The Navajo Nation makes the changes every year, guaranteeing that inhabitants of the booking (which traverses three states) remain on a similar timetable.

What sunlight saving time means for Arizona

  • Arizona with the change puts itself three hours behind New York time, two hours behind Chicago, one hour behind Denver and even with Los Angeles.
  • Games beyond Arizona will begin at least one hours sooner. That implies a great deal of fans have a brew at 10 a.m. at the point when the principal NFL round of the day starts.
  • Programs will begin prior on some digital TV organizations. That is if it’s actually being watch at the booked time, instead of through DVR or streaming.

Here’s Why Arizona Doesn’t Observe Daylight Savings Time

This weekend, most of the US changes its clocks by one hour.

Arizona and Hawaii will not.

For most Arizonans, it means we’ll be at the same time as California, three hours behind the East Coast.

Arizonans love this special privilege. In January 2015, a legislator must establish daylight saving time. It was received with shock and outrage. Rep. Phil Lovas, R-Peoria, quickly dropped the 2014 House bill.

Origins

Daylight saving time began when “war time” was establish in the US in 1918 to save fuel during World War I.

In Arizona, Maricopa County supervisors refused to accept the change. In 1919, Phoenix and the rest of the state observed different time zones.

War time, or daylight saving time, was reinstate in World War II. It was brought back permanently in the Uniform Time Act of 1966.

Arizona participated for one summer. Then we hit on the horrible idea of ​​having more sunlight at night. Longer sunlight means more air conditioning and more energy used. And more misery.

In a near unanimous vote, Arizona lawmakers agreed to eliminate daylight saving time in 1967.

Navajo Nation

However, the Navajo Nation in the northeastern quarter of the state observes daylight saving time. The Hopi Nation, completely surrounded by the Navajo reservation, does not.

Indiana was in the same boat as Arizona until 2005. Rural Indianans said “changing the clock is consider ‘unnatural’ and ‘unhealthy for cows,’”. At one point in the debate, as IndyStar.com puts it.

Some territories also do not change like Puerto Rico and Guam.

Whether daylight saving time saves energy or increases productivity is debatable. But “going forward” and “going back” have been link to increas traffic accidents. Due to unknown lighting in the morning or at night.

Some states want to keep daylight saving time forever.

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BUSINESS

Manish Taneja and Rahul Dash The Visionaries Behind Purplle’s Phenomenal Success in the Online Beauty Space

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Purplle Founders

The beauty industry in India has witnessed significant growth in recent years, and one company that has capitalized on this trend is Purplle. Founded in 2012 by Manish Taneja and Rahul Dash, Purplle has become a powerhouse in the online beauty space. With a presence in nearly every zip code in India, including remote regions like Leh Ladakh and the northeast, Purplle has achieved remarkable success. The company boasts annual revenues of Rs 1,200 crore and a valuation of $1.1 billion. Manish Taneja, an aspiring entrepreneur, pursued his education at IIT Delhi, where he studied electrical engineering. After graduating in 2007, he ventured into the world of financial services, working at prominent firms such as Avendus Capital and Fidelity Growth Partners India. During this time, he also attempted to launch a startup named Mindxcompany.com with a few co-founders. However, the venture faced challenges, and his co-founders couldn’t withstand the pressures of entrepreneurship.

Manish subsequently moved to Mumbai and continued working with Fidelity. In the evenings, he and his friend Rahul Dash engaged in discussions about their entrepreneurial aspirations. They were both determined to venture into the internet space, given the rapid growth of the internet in 2010-11. The inspiration for their entrepreneurial journey came from Manish’s hostel mates at IIT Delhi, including Binny Bansal and Pankaj Chadha, who had already achieved success in the internet sector. Manish recognized the enormous growth potential of the internet industry, with companies experiencing month-on-month growth rates that were unparalleled in other industries. This realization fueled his desire not to miss out on this transformative opportunity.

Manish and Rahul identified two internet categories with less competition: furniture and beauty. While they initially considered furniture, they ultimately chose to enter the beauty space due to its large market size and significant unmet consumer needs.

The Birth of Purplle:

Before diving headfirst into entrepreneurship, Manish and Rahul conducted extensive research. They visited various types of stores, including single-brand outlets, general stores, and multi-brand retailers, to gain insights into consumer behavior and market dynamics. With their research and data in hand, the duo launched Purplle, an online beauty platform that aimed to meet the diverse needs of consumers in India. Their journey began when they were both 27 years old, and they conducted meticulous surveys and primary due diligence before taking the plunge. Manish Taneja believes that competition primarily exists in the minds of founders and management teams, rather than in the minds of consumers. Consumers prioritize receiving the right products and services over the platform they use. To differentiate Purplle in the market, Manish and his team focused on understanding and serving the middle-class consumers of India.

Having grown up in tier two cities, the founders had an in-depth understanding of these consumers’ needs and preferences. Instead of merely selling existing products, Purplle ventured into creating its own brands and products, leveraging data-driven insights. This approach to differentiation has been instrumental in the company’s success. As Purplle continues its upward trajectory with a valuation of $1.1 billion and a robust presence in the Indian beauty market, the company has its sights set on further empowering its merchant base. Purplle aims to expand its lending capabilities beyond the existing limit of five lakhs.

Additionally, the company plans to assist merchants in acquiring new customers, particularly in the face of fierce competition from ecommerce giants. While Purplle acknowledges that new products will continually emerge, its commitment to innovation remains steadfast. Manish Taneja clarified that Purplle will pursue an IPO when it is genuinely ready. The core business must be profitable and sustainable before considering going public. While favorable market conditions can reward impressive growth even at a loss, the focus remains on building a sustainable business capable of weathering market fluctuations.

In conclusion, Manish Taneja and Rahul Dash have steered Purplle to remarkable success in the online beauty space. Their entrepreneurial journey is a testament to their vision, dedication, and ability to navigate challenges in a competitive market.

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Entrepreneurs

Ananth Narayanan Leading the Charge to Take Indian Brands Global with Mensa Brands

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Ananth Narayanan Founder Mensa Brands

In a country as vast as India, home to 1.35 billion people, there’s a noticeable gap in the fashion, beauty, and home brand landscape. Fewer than 30 brands have surpassed the $100 million valuation mark in these sectors, leaving a substantial untapped opportunity. It’s this gap that inspired Ananth Narayanan to establish Mensa Brands, a mission-driven endeavour to construct a global technology-driven portfolio of brands originating from India.

The Mensa Vision:

Mensa Brands was born from a recognition of several critical factors. First, there exists a significant void in branded fashion, beauty, and home products within the Indian market, where more than 80% of offerings remain unbranded. As India’s GDP continues to rise, the demand for meaningful and purposeful brands among consumers also grows. Secondly, the landscape of distribution and brand building has transformed dramatically. Platforms like Flipkart, Myntra, and Amazon have established a robust infrastructure that enables brands to reach over 26,000 pin codes in India within three days, all at a cost-effective price point.

The third factor Ananth identifies is that while India has long been known for its manufacturing capabilities, the country hasn’t successfully developed global brands. Ananth sees a unique opportunity to change this narrative over the next decade. He believes that by harnessing the critical mass and scale, Indian brands can transcend borders and become household names worldwide. Taking a brand global is no simple task, but Ananth contends that once growth-hacking tactics, such as those used by Amazon, are mastered, they can be applied anywhere in the world. Reviews and ratings garnered in India carry over to international markets, providing a solid foundation for global expansion.

An example Ananth offers is Karagiri, a saree brand that has expanded into the US market, where about 20% of sales originate from the Indian diaspora. While the audience targeting may differ, the fundamentals of growth hacking through platforms like Google and Facebook remain consistent. Logistics challenges are mitigated by established carriers like DHL and FedEx. Ananth shares valuable insights for budding direct-to-consumer (D2C) entrepreneurs. First and foremost, he emphasizes the paramount importance of customer satisfaction and positive reviews. No amount of optimization in areas like Amazon spending or SEO can compensate for poor ratings and reviews. Building genuine customer love for your brand is a cornerstone of success.

Secondly, he advises diversifying across multiple channels rather than relying solely on a single platform. Expanding beyond one channel enables healthier growth and provides entrepreneurs with more control over their outcomes. Lastly, Ananth underscores the significance of balancing D2C and offline presence. Offline retail can make a brand feel tangible and real to consumers, while D2C offers continuous consumer engagement. Striking the right balance between these approaches during the initial 18-24 months of scaling is crucial for sustainable growth.

In conclusion, Ananth Narayanan, with Mensa Brands, is at the forefront of a mission to transform Indian brands into global powerhouses. His vision, driven by a deep understanding of market dynamics and a passion for purposeful brands, promises to reshape the landscape of the fashion, beauty, and home sectors in India and beyond.

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LIFESTYLE

Aaradhya Khanna Spearheading Gem Selections into the Future of Gemstones and Astrology

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Aaradhya Khanna

Gemstones, long associated with healing and spiritual properties, have captivated cultures worldwide. In astrology, each planet aligns with a different gemstone, and many people believe in the energy and therapeutic benefits of these precious stones. Recognizing the immense potential of India’s gem and gemstone market, Pankaj Khanna founded Gem Selections in 1987. The legacy now continues with his son, Aaradhya Khanna, at the helm. Pankaj Khanna, the founder and managing director of Gem Selections, initially ventured into the world of gemstones as a sole proprietor. He purchased raw gemstones from mines through intermediaries, overseeing their transformation into exquisite, polished gems. These gemstones found their way into the collections of jewellers across the Indian subcontinent.

In 1997, Pankaj Khanna and his wife, Anu Khanna, expanded their operations by opening a wholesale and retail outlet for gemstones in Janakpuri, New Delhi. However, their journey was not just about commerce but also a deep belief in the healing properties of gemstones, stemming from Pankaj’s background as an acclaimed astrologer.

Direct Imports and Diverse Offerings:

One pivotal shift occurred in 1997 when Pankaj Khanna decided to import gemstones directly. Aaradhya Khanna, his son, explains that they shifted from procuring rough gemstones from Jaipur and Sri Lanka to importing stones directly from various countries. In 1999, they established a manufacturing unit in Khambat, Gujarat, for the export of finished gemstones. Gemstones exhibit three key properties: clarity, lustre, and colour, which determine their value. The industry is known for its lack of organization and price volatility. Aaradhya underscores the potential for India to extract gemstones like ruby more extensively but points to unfavourable policies and schemes as obstacles.

Diversified Offerings and Global Reach:

Today, Gem Selections is a multifaceted business, dealing in retail, wholesale, and export of gemstones, diamonds, jewellery, handicrafts, rudraksha (a seed traditionally used as a prayer bead), yantras (geometric symbols used in meditation), bullion, and related products. Their gemstone imports encompass yellow sapphires from Sri Lanka, blue sapphires from Africa, emeralds from Brazil, and many others, with prices ranging from Rs 7,000 to several crores.

The company’s impact extends across 324 dealers worldwide, achieving a remarkable turnover of Rs 107 crore without external funding. Their commitment to quality is evident in the certification of all gemstones and gemstone jewelry by government laboratories.

Gem Selections supplies over 400 astrologers and jewellers worldwide, offering “White Label Products” that buyers can market under their own brand names. Their presence extends to well-known brands like Times Internet Limited-Astrospeak, Rediff, Indiainfo, and Homeshop18. In 2018, Gem Selections introduced the Gem Selections app, Gem Selections Astro Dose, and Gem Selections LIVE, enhancing their customer engagement. They also ventured into the bullion business and collaborated with banks and non-banking financial companies (NBFCs) to offer gemstones on credit, filling a gap in the market.

Managing high-value products remotely and ensuring quality in gem pricing have been significant challenges. Aaradhya points out that maintaining an inventory of Rs 65 crore poses its own set of challenges, as it doesn’t factor into the annual turnover. Looking ahead, Gem Selections plans to expand its online presence, targeting over 10 million monthly visitors across all digital properties by the end of 2021. They also have ambitious retail expansion plans, aiming to establish 25 stores throughout India by 2025. The company is set to open stores in Le Meridian, New Delhi, in October and another in Ramada, Udaipur, in December.

Aaradhya Khanna’s journey continues his father’s legacy of bringing the healing and spiritual power of gemstones to a global audience while evolving the business into new horizons, blending tradition with technology for a brighter future.

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