Changing The Scenes Of Women Jeans and most importantly the pockets with Pockets13, Jayalakshmi Ranjith

Sexist beginnings can be found in the pockets of women’s jeans. Entrepreneur Jayalakshmi Ranjith, on the other hand, is facilitating a bottom-up transformation in fashion by designing clothes the way women want them to be designed: without traditional industry sizes and with functional pockets.
Jayalakshmi, an agricultural engineer and communication specialist, left her job in February 2020 to take a holiday. Then came the COVID-19 outbreak and associated lockdowns, which prompted the creation of Pockets13, an Instagram-based small business that specializes in customizing women’s garments with “useful pockets.” “Women’s pockets have been one giant sham for far too long,” the entrepreneur emphasizes the word “useful.”

Men’s clothing has been meant to be utilitarian for centuries, with pockets serving a specific purpose and function. Pockets, on the other hand, have a problematic history in women’s apparel, as their designs have teetered around fashion sensibilities. Pockets13 is entering the market as a competitor to a number of international and domestic commercial companies that continue to follow the fashion industry’s standard when it comes to women’s pockets. This has also aided in the formation of a type of community among the women, who are simply grateful for working pockets.
Customers can choose from design templates, request any customizations they need, send a basic measurement of breast, hip, and length, and if possible, a sample image when working with a local tailor. The tailor then gets to work and completes the order in two to three weeks.