Asmak’s Journey: Seafood Leader Fusing Innovation, Sustainability, and Global Reach

Asmak is synonym for quality and innovation in the sea food segment. The company offers a wide range of fresh, frozen, and breaded seafood products under its flagship “Asmak” brand, and also specializes in value-added products. Its geographic base comprises the UAE, Saudi Arabia, Oman, and Bahrain, making it a significant regional player in seafood processing and distribution. Whether it is a grocery store or a restaurant, Asmak provides quality products to the consumers in the Middle East and other important international markets for a long time, showing its commitment to quality and sustainability.

Their diversified product portfolio is a key strength of Asmak. Be it fresh fish fillet or breaded seafood products, Asmak has created a quality niche. These diversities ensure they cater to the varied needs of customers, be it high-end restaurants or local consumers.

The distribution agreement Asmak signed a strategic distribution agreement with Fish Farm, the UAE’s leading aquaculture company. This was announced during the Gulfood exhibition, one of the world’s largest food and beverage exhibitions. Senior UAE officials were in advance invited to attend the announcement of such a partnership where the attendance included Minister Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment. The collaboration would seek to increase local seafood production, reduce dependence on imported seafood in the country and promote sustainable aqua farming. CEO of Asmak Mamoon Othman said that besides intensifying the efforts of the company at local farming, this alliance would help UAE consumers get the best quality, nutritious seafood. Fish Farm was founded in 2013 and assisted in boosting marine fish breeding as well as the establishment of hatcheries and developed the UAE’s aquaculture industry.

Asmak-a brand that is always striving to contribute to sustainability and innovation perfectly aligns with the plan of the UAE National Food Security Strategy 2051, which targets upgrading the potential of the aquaculture and fishery sectors. Through improvement of supply chain efficiency in seafood, Asmak contributes to reducing food waste and ensures consistent-quality sea food for consumption. Bader Bin Mubarak, Fish Farm CEO, states, “Fish Farm has played a huge role in food security in the country through its aquaculture initiatives.” Asmak and its association through this joint venture will meet the accelerated demand for seafood produced locally in the UAE and Dibba. The company is operating three facilities in Dibba, Umm Al Quwain, and Jebel Ali using new state-of-the-art aqua systems that ensure a sustainable supply of fish and act as a supportive system toward realizing the food security goals of the country.

Asmak’s operations stretch far beyond the shores of the UAE. The company is involved in all aspects of the seafood supply chain, including aquaculture and hatchery operations up to processing, distribution, and export. This vertical integration has ensured that quality becomes a matter entirely in the hands of Asmak while at the same time ensuring fresh delivery to markets spread around the Middle East and even across the world. Asmak is devoted to sustainability through the preservation of marine ecosystems and the protection of wild fish stock. It does this by collaborating actively with aquaculture experts and environmental agencies that support the conservation of marine ecosystems and biodiversity in the region.

While Asmak takes the biggest chunk of the pie in the Middle East, it also strongly feels an itch to reach out to the rest of the globe. Asmak seafood products are shipped out to key international markets while maintaining quality and reliability. Asmak is increasingly focusing on the value-added portfolio of its products: breaded and marinated seafood, for instance, as consumer preferences continue their shift.

In its focus on keeping abreast with changing industry trends and technology, Asmak believes it stays ahead in a fast-changing market. According to its credible partner from Fish Farm, the company continues to grow and remain committed to the core values of sustainability and quality.