Arpi Mehta’s toothsi Raises $20 Million to Transform Smiles and Expand Footprint

In the realm of orthodontic innovation, Arpi Mehta, co-founder and CEO of toothsi, continues to reshape the landscape of teeth straightening with the recent success of a $20 million Series B funding round. The direct-to-consumer clear aligner brand has garnered support from prominent investors like Eight Roads Ventures, Think Investments, and the Mankekar Family Office, signaling a strong vote of confidence in toothsi’s mission to revolutionize the way people achieve their dream smiles.

Founded in 2018 by four orthodontists—Arpi Mehta, Pravin Shetty, Manjul Jain, and Anirudh Kale—toothsi has become a frontrunner in providing at-home, new-age teeth straightening through invisible, 3D-printed clear aligner technology. The latest funding injection comes on the heels of a $5 million Series A round earlier this year, showcasing toothsi’s rapid ascent in the orthodontic industry. Arpi Mehta highlights that toothsi leverages its tech-enabled platform and a panel of expert clinicians to deliver at-home, clinically-oriented cosmetology services. The startup’s clear aligners have gained significant traction, with a 5X growth during the pandemic. Mehta envisions serving over 1 lakh customers this year and expanding the company’s footprint.

The Series B round was led by Eight Roads Ventures, a global investment firm with a keen interest in the transformative potential of clear aligners. Think Investments, based in San Francisco, and the Mankekar Family Office joined forces in this funding endeavor. The participation of key figures such as Vishal Agrawal, Siddharth Shah, Dharmil Sheth, Ramakant Sharma, and Karan Singh adds a strategic layer to toothsi’s investor portfolio.

Prem Pavoor, Partner, and Head of India at Eight Roads Ventures, expresses excitement about the global trend that toothsi is spearheading in India. Clear aligners have emerged as the preferred technology for smile correction, aligning with the growing adoption seen in the US and Europe. Pavoor is optimistic about the transformative impact of clear aligners on traditional orthodontic technologies and practices.

Shashin Shah, Founder and Managing Partner at Think Investments, echoes this sentiment, emphasizing the vast global opportunity that clear aligners represent. With a market size of $5 billion worldwide, clear aligners are gaining popularity in major markets, and toothsi has positioned itself as a market leader in India. Shah emphasizes their commitment to supporting toothsi through its current fundraising phase and beyond.

toothsi’s success is anchored in its commitment to technological innovation. The startup’s clear aligners offer an alternative to traditional braces, aligning with the preferences of individuals seeking a discreet and effective solution for teeth straightening. The company’s growth is evident in its revenue surge, boasting a 200 percent increase over the last six months. In addition to partnering with over 1,000 dental clinics across India, toothsi has expanded its offerings to include a teeth whitening kit for consumers. The company’s approach combines convenience, technology, and clinical expertise to make orthodontic care accessible to a broader audience.

The enthusiasm from investors like Eight Roads Ventures and Think Investments stems from toothsi’s alignment with a global trend. Clear aligners have emerged as a transformative force in the orthodontic landscape, with their popularity surging in major markets worldwide. In India, toothsi has positioned itself at the forefront of this trend, poised to lead the way in revolutionizing smile correction.