Aquae Jewels: The Journey from Paris to Dubai’s Digital Luxury Scene

Aquae Jewels, founded by Catherine Klastersky, is more than just a brand of jewellery-it represents passion, craftsmanship, and cultural inspiration. Launched in 2011, it’s a Paris-born brand that draws from the rich experiences the founder has had, through places as culturally diverse as Seoul, South Korea, to India. Given that its name originates from the Latin word for ‘water’, Aquae Jewels has grown to maturity and taken root in Dubai, embracing an online retail format, which connects its high-end designs to clients across the world.

In 2013, Aquae Jewels studied the marquee and relocated its headquarters in Dubai, which boasts an opulence of living and is a world hub for luxury. This step was accompanied by the shift towards an online retail model which matched up well with the digital shopping trend that was underway. The idea of online retailing allowed Aquae Jewels to reach out to the potential clientele more effectively, and their sheer jewellery design creations could be offered to the shoppers from all parts of the world from their very living rooms. With seamless integration of luxury with e-commerce, this brand became one of the most recognizable names in the UAE’s jewellery market.

Aquae Jewels did not just win hearts but also gained recognition for their excellence. In 2020, the Best Luxury Women’s Diamond Retailer – UAE was won by this brand at the MEA Business Awards because of its commitment to excellence in craft. During the same year, Aquae Jewels collaborated with the acclaimed chocolatier Pierre Marcolini to create a chocolate design, to celebrate Valentine’s Day, that was really luxurious, elegant, and romantic qualities reflective of the true heart of the brand. In February 2021, Aquae Jewels announced it was going to drop a Spring/Summer collection inspired by four of the most iconic cities of our modern world: London, New York, Milan, and Paris. Every piece of the collection reflected the character and charm of these cultural capitals, carrying the elements of the different sorts of fashion styles that could be seen throughout the world. From the sophisticated touch of Paris, the dynamism, and candidness of New York, Aquae Jewels injected all that inspiration from around the world into each piece, thus earning it a darling among jewellery aficionados of modern times.

Aquae Jewels continued to soar when it bagged the Best Luxury Jewellery ecommerce Company – UAE award at Lux Life Magazine’s 2022 Style and Apparel Awards. This cemented the brand’s position as a luxury jewel leader, most especially in online retail. In 2024, Aquae Jewels extended its market prospect to the U.S. and introduced its beauty of jewels to a new audience, thus marking one of the critical steps in its journey into international markets. The company has an array of jewellery, including bracelets, anklets, earrings, necklaces, and rings. Every piece thoughtfully designed differs for every whim and fancy, so whether it’s a special occasion or every day, Aquae Jewels fits the bill. Ranging from a delicate anklet subtly shining to an elaborate ring making a statement, quality materials meet expert craftsmanship in classic elegance – Aquae Jewels.

Catherine Klastersky envisioned Aquae Jewels as storytelling pieces of jewellery—stories from her travels, cultures she encountered, people she met. To this day, Aquae Jewels has stayed true to the vision of those storyteller pieces that, not only make a person look their best but also evoke emotions and memories. Present in Dubai and welcomed around the world, Aquae Jewels pushes the limits of luxury as ancient craftsmanship meets modern aesthetic.

The travel of Aquae Jewels from Paris to Dubai and further speaks of the commitment it has to beauty, innovation, and cultural inspiration. As the brand reaches outwards, it also does so to its original roots—to create jewellery as fluid and timeless as water and unique as the wearer.