Anushka Rathod Is Making Personal Finance Simple and Relatable

At 26, Anushka Rathod has emerged as a prominent voice in the business and finance creator space by breaking down complex money matters into easy-to-understand content. Based in Surat and ranked 73rd in the category, the creator behind @anushkarathod98 focuses on helping young audiences better understand personal finance.

Anushka’s content is built around a simple idea—making finance less intimidating. Through her videos, she explains topics like saving, investing and money management in a way that feels practical and relatable, especially for first-time earners and young professionals.

Her growing impact has also been recognised on a larger platform. She was named one of the winners of the Forbes India Under 30 Class of 2024, highlighting her influence in shaping financial awareness among digital audiences.

Beyond content creation, Anushka has also stepped into authorship. She recently launched her first book, The Money Guide, where she expands on her mission to simplify financial concepts and provide structured advice to readers.

Her work has also attracted collaborations with several major financial and consumer brands, including Amazon Pay, HSBC, SBI Life Insurance and ICICI Prudential, reflecting the trust her audience places in her content.

With average views nearing 780,000 and a Goat Score of 7.74, Anushka Rathod represents a creator who is helping a new generation take control of their finances with confidence.

Because sometimes, understanding money is the first step towards building independence.